Host Andy Brown helps clinic owners and small business owners like you attract a steady, consistent stream of new patients and clients. This episode discusses the latest email marketing trends and the impact it will have on your newsletter open rates. Typically business owners are creating newsletters every 2-3 months, this is particularly true if you’re a clinic, an osteopath or a chiropractor, the kind of people I’m dealing with on a daily basis. Unfortunately many business owners are not actually appreciating where they are being read? It’s official, mobile now accounts for the majority of email opens with a 51% share, and that’s up from 48% in September/October last year. So that’s definitely a trend that’s growing, we see it all the time, whether we’re on the bus, at a restaurant or pub, people are reading their email on their phone, along with Facebook and Twitter. Are Your Customers And Clients Reading Your Emails On Their Phones?
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