Cover art for podcast The Agile Brand with Greg Kihlstrom

The Agile Brand with Greg Kihlstrom

258 EpisodesProduced by Greg KihlströmWebsite

Agile brands understand that customer experience, employee experience, and digital transformation all combine to form brand experience. The Agile Brand is hosted by Greg Kihlström, entrepreneur, advisor, speaker, and best-selling author. It features leaders of top organizations around the world and … read more

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#258: Healthy Organizational Cultures with Gary David, Bentley University

July 5th, 2022

25:15

Today we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss …

#257: Making Better Marketing Decisions with Brand Tracking, with Angeley Mullins, CMO, Latana

July 1st, 2022

15:43

Today we’re going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I’d like …

#256: Automation's Role in Customer-Centric Retail Operations with Doug LaBahn, CMO at Cin7

June 28th, 2022

18:28

Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to …

#255: Creating an unbeatable B2B brand with Drew Neisser, Renegade

June 24th, 2022

27:00

Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of …

#245: Hyper-personalized customer communications with Eric Frankel, AdGreetz

June 21st, 2022

28:27

Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help me discuss this topic, I’d like to welcome Eric Frankel, CEO and …

#253: The Future of Nonprofits with Sindy Yeh and Steve Blair

June 17th, 2022

35:07

Today on a special Return on Creativity episode, we’re going to talk about the future of nonprofits and what it will take to create and grow the nonprofit of the future, as well as some of the current challenges facing …

#252: Automation in the workforce with Aaron Kwittken, PRophet

June 14th, 2022

25:21

Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for …

#251: Creating a Consistently Great Customer Experience, with Wendy Pravda, Medallia

June 10th, 2022

14:32

Today we’re going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience through CX governance. To help me discuss this topic, I’d like to welcome …

#250: The Future of ESG with Chuck Amman, Semtech

June 7th, 2022

16:26

Today we’re going to talk about the importance of ESG, or Environmental, Social and Governance initiatives as a part of corporate citizenship. To help me discuss this topic, I’d like to welcome Chuck Ammann, EVP, Chief …

#249: Differentiation in a Crowded Marketplace with Matthew Stibbe, CEO Articulate Marketing

June 3rd, 2022

25:33

Today we’re going to talk about differentiation in crowded marketplaces. To help me discuss this topic, I’d like to welcome Matthew Stibbe, CEO of …

#248: The Visionary / Manager Binary with Darby Vannier, author of The Indispensable Leader

May 31st, 2022

31:50

Today we’re going to talk about successful leadership and breaking out of the visionary/manager binary To help me discuss this topic, I’d like to …

#247: Advertisers and Data Privacy with Cameron Horton, Attribution

May 27th, 2022

19:07

Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their …

#246: The Power of Decision Intelligence, Part 2, with Ramesh Vishwanathan of TEKsystems

May 24th, 2022

19:12

Introducing a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in Full-Stack …

#245: Intentionality and Employer Branding with Roy Abdo, Digital Revamp

May 20th, 2022

22:06

Today we’re going to talk about the continued importance of employer branding, and why it is so important to be intentional about documenting and …

#244: Is your business ready to run without you? with Jeff Finney, Author and Entrepreneur

May 17th, 2022

24:34

Is your business ready to run without you? Today we’re going to talk about learning to let go as a business owner and giving more control over to …

#243: People, Processes & Platforms Working Well with Sonciary Perez, Co-Founder, Quala

May 13th, 2022

23:28

Today we’re going to talk about building a smart, scalable customer success program that utilizes the best of people, processes, and software. To help me discuss this topic, I’d like to welcome Sonciary Pérez, …

#242: Scaling your business while maintaining great CX with Tyler "Sully" Sullivan of Bombtech Golf

May 10th, 2022

25:33

Today we’re going to talk about the importance of understanding your customers, as well as how to find ways to meaningfully scale your business while …

#241: Delivering Meaningful Customer and Business Value with Preethi Madhu, CEO, Greyamp Consulting

May 6th, 2022

28:04

Today we’re going to talk about going beyond the theory of agility and towards delivering meaningful customer and business value. To help me discuss …

#240: Uniting people, processes & platforms towards a common goal with Susan Rothwell, CRO at Vericast

May 3rd, 2022

25:40

Today we’re going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me discuss this topic, I’d like to welcome Susan Rothwell, CRO at Vericast.

#239: Career Agility with Erik Cabral, On Air Brands

April 29th, 2022

22:59

Today we’re going to talk about the importance of agility in your career and how to know when to make a big or even a little change. To help me discuss this topic, I’d like to welcome Erik Cabral, Founder & CEO of …

#238: Success with Google Ads with Sean Marshall, Attribution

April 26th, 2022

25:26

Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the challenges that recent changes have posed. To help me discuss this topic, …

#237: The Power of Decision Intelligence, Part 1, with Devang Pandya of TEKsystems

April 22nd, 2022

28:15

I’m excited to introduce a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader …

#236: How People and Processes Relate to Technology with Sara Taheri, Prudential Financial

April 19th, 2022

23:02

Organizational change of any kind requires a mix of people, processes, and technology. While the technology component is an important aspect of this …

#235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk

April 15th, 2022

24:44

After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. …

#234: Building Places for the Future of Work with Marian Marquez, Arlington Economic Development

April 12th, 2022

36:16

While hybrid and remote work are here to stay in many roles across most industries, there is an even greater need for the creation of spaces that can …

#233: Voice of the Customer and Product Roadmaps with Matt Young, User Voice

April 8th, 2022

22:58

Today we’re going to talk about the role of the voice of the customer in driving product roadmaps. To help me discuss this topic, I’d like to welcome …

#232: Predictive Brand Intelligence with Grant McDougall, Co-Founder & CEO, BlueOcean

April 5th, 2022

25:02

Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift to a world of first-party data strategies. To help me discuss this …

#231: Success Outside Your Comfort Zone with David Wood, Focus.ceo

April 1st, 2022

34:18

Today we’re going to talk about the value of experimentation and getting outside of your comfort zone, and how this can lead to results both …

#230: Experience Level Agreements with Weston Morris, Unisys

March 29th, 2022

26:34

Today we’re going to talk about XLAs - experience level agreements, and how they have an opportunity to transform how IT products and services are delivered and measured. To help me discuss this topic, I’d like to …

#229: Business Growth Through Customer Insights with Darshan Metha, iResearch.com

March 25th, 2022

20:24

Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audiences. To help me discuss this topic, I’d like to welcome Darshan Mehta, …

#228: Meaningful Two-Way Customer Relationships, with Matt Gillin, CEO of Relay Network

March 22nd, 2022

26:29

Today we’re going to talk about the current state of customer engagement, and what organizations can do to improve customer relationships by …

#227: Telling the Story of Innovation, with Jon Ebert, John Deere

March 18th, 2022

23:01

Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even …

#226: Winning over CX skeptics, with Sami Nuwar, Medallia

March 15th, 2022

24:59

Today we’re going to talk about CX skeptics and how to win them over to adopting customer-centric thinking in a meaningful way. To help me discuss …

#225: Iterating Towards Genius with Mike Zeller, Author of The Genius Within

March 11th, 2022

22:54

Today we’re going to talk about iterating towards genius, and how to take steps to determine what you can be truly great at doing. To help me discuss …

#224: CX and The Great Resignation with Patty Soltis, Kinetic Edge Consultants

March 8th, 2022

24:03

Today we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer …

#222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution

March 1st, 2022

16:41

Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and …

#221: Managing Technical Debt with Imran MacMillan, NTT DATA Services

February 25th, 2022

30:42

Today we’re going to talk about technical debt and how companies can manage this as they continue to feel the effects of pressure to continually modernize and implement more features and services to serve customers …

#220: High Performance Teams, with John Estafanous, RallyBright

February 22nd, 2022

23:41

Today we’re going to talk about high performance teams, the business value they create, and how to create these teams. To help me discuss this topic, I’d like to welcome John Estafanous, Founder & CEO of RallyBright.

#219: Lean CX with Robert Dew, CapFeather Global

February 18th, 2022

30:54

Today we’re going to talk about Lean Customer Experience and how companies of all sizes can continue to deliver valuable customer experience, regardless of their stage of growth. To help me discuss this topic, I’d like …

#218: Business, Customer, and Employee Experience with Leon Gilbert, Unisys

February 15th, 2022

28:01

While there is a lot of talk about the importance of customer experience and employee experience, both of these become even more valuable when we consider a third component: business experience. Today we’re going to …

#217: Continuous Growth and Career Success with Gina Tokar, Panasonic

February 11th, 2022

30:47

Today we’re going to talk about how to utilize a continuous growth mindset in order to achieve career success. To help me discuss this topic, I’d like to welcome Gina Tokar, Vice President, Business Operations, …

#216: Operationalizing Great Patient Experience with Lorie Dolo

February 8th, 2022

25:08

Today we’re going to talk about operationalizing great patient experience, and how to prioritize this while continuing to deliver great services. To …

#214: Agility in Measurement Systems with Desirree Madison-Biggs, Teresa Monroe

February 1st, 2022

23:19

Today we’re going to talk about agility in our systems of measurement, and how we approach meaningful change in customer experience in an …

#213: Consumer expectations in a customer-centric world with Kiel Harkness, UPS Capital

January 28th, 2022

21:46

Today we’re going to talk about continually shifting consumer expectations and how brands need to adapt in this world where customer experience is increasingly a point of competition. To help me discuss this topic, I’d …

#212: Optimizing the Healthcare Customer Experience with John Nash at Redpoint

January 25th, 2022

24:56

Today we’re going to talk about the healthcare customer experience and how customers are shifting their preferences to want better digital experiences. This means that healthcare providers need to keep up with these …

#211 Demonstrating Marketing ROI with David Hiltner, Attribution

January 21st, 2022

30:30

Marketers face many challenges in the work, from continually changing consumer behavior, to internal competition for resources. In order to be most effective, marketers need to be able to justify their investments of …

#210: The Value of a Guide for Your Technology Strategy with Emil Pilacik, EMCO Technology

January 18th, 2022

28:12

Today we’re going to talk about the importance of having a guide and a strong technology strategy that helps you identify the paths you should take, …

#209: Data and the Citizen Experience with Jerry Power, I3 Systems

January 14th, 2022

29:19

Today we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve …

#208: Improving the Digital Experience with Shift Left Testing with Eran Kinsbruner, Perforce

January 11th, 2022

21:50

Today we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also improving quality of software and the end-user experience. To help me …

#207: Diversity in Leadership Teams with Eva Huston, Duck Creek Technologies

January 7th, 2022

21:44

Today we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. To help me discuss this topic, I’d like to welcome Eva Huston, Chief …

#206: Customer Journey Management as Change Management with Erin Zentz, AARP

January 4th, 2022

32:38

Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to welcome Erin Zentz, Director of Experience Design, AARP

#205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of Attribution

December 31st, 2021

16:53

Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working …

#204: Architecting a New Talent Experience with Leslie Deutsch, TEKsystems

December 28th, 2021

27:36

I’m excited to introduce part 3 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you …

#203: Architecting a New Talent Experience with Lauren Kolodrubetz, TEKsystems

December 24th, 2021

20:32

I’m excited to introduce part 2 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you …

#202: Architecting a New Talent Experience with Nina Kindrick, TEKsystems

December 21st, 2021

17:24

I’m excited to introduce part 1 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you …

#201: Leadership and the Customer Experience with Faisal Pandit, Panasonic

December 17th, 2021

29:53

Today we’re going to talk about the relationship between leadership and the quality of the customer and employee experience. To help me discuss this topic, I’d like to welcome Faisal Pandit, President of Panasonic …

#200: Balancing Privacy with Meaningful Data with Anudit Vikram, MediaMath

December 14th, 2021

27:44

Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately …

#199: Agile Sales & Marketing with Anthony Coppedge, IBM

December 10th, 2021

31:36

Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an agile mindset on a global scale, and how the lessons learned apply to every …

#198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely

December 7th, 2021

29:07

Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this …

#197: Personalization in a Post-Cookie Era with Amber Armstrong, LivePerson

December 3rd, 2021

21:07

Today we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Marketing Officer at LivePerson

#196: The Importance of Multi-Touch Attribution with David Hiltner, Attribution

November 30th, 2021

31:24

Welcome to a special episode of the show brought to you Attribution, an advanced multi-touch attribution company that empowers every marketer with …

#195: Search, Content Discovery & CX with Jason McClelland, Algolia

November 26th, 2021

25:08

Today we’re going to talk about how to create better customer experiences through more effective search and content discovery. To help me discuss …

#194: The Relationship Between CX and EX with Tanya Thomas, Experian Health

November 23rd, 2021

19:54

Today we’re going to talk about the relationship between customer and employee experience, and how successful organizations plan, implement, and …

#193: Special Episode: Reshaping the World of Work with TEKsystems featuring and Kris Mercer and Colby Love

November 19th, 2021

29:40

The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to …

#192: Special Episode: Reshaping the World of Work with TEKsystems featuring Natalie Lister and Paul Valenzuela

November 16th, 2021

28:47

The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to …

#191: The Exponential Enterprise with Rich Nanda, Monitor Deloitte

November 12th, 2021

24:45

Today we’re going to talk about the “exponential enterprise,” and how companies can achieve and sustain growth despite continual change and disruption in all aspects of the world around us. Monitor Deloitte recently …

#190: The Retail Customer Experience with Erica James, Medallia

November 9th, 2021

30:55

Every industry has its unique challenges and opportunities in delivering great customer experience. Today we’re going to talk about Customer Experience and Retail. To help me discuss this topic, I’d like to welcome …

#189: The Value of Embracing Setbacks with Mike Cirorrocco

November 5th, 2021

22:37

Today we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more …

#188: Special Episode: Reshaping the World of Work with TEKsystems featuring Dennis Temple and Tim Pomerleau

November 2nd, 2021

25:44

The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to …

#187: Lean AI & Marketing with Lomit Patel, Together Labs

October 29th, 2021

31:01

Today we’re going to talk about using AI with lean principles to achieve greater success in marketing. To help me discuss this topic, I’d like to welcome Lomit Patel, SVP Growth at Together Labs, and Best Selling Author …

#186: Brand experience and the Small Business with John D. Hanson, Accelerated Revenue

October 26th, 2021

31:24

Today we’re going to talk about the small and mid-sized business and how they can successfully create great brand experiences. To help me discuss …

#184: Recruiting Strategy During The Great Resignation with Jared Hummel, Parqa Marketing Agency

October 19th, 2021

24:18

Today we’re going to talk about how organizations can protect themselves against The Great Resignation through a smarter recruitment marketing strategy. To help me discuss this topic, I’d like to welcome Jared Hummel, …

#183: Leading by example: the role of leaders in the return to the office

October 15th, 2021

31:43

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the …

#182: Agile Customer Service with Daniel Rodriguez, Simplr

October 12th, 2021

28:49

Today we’re going to talk about agile customer service and how organizations can be as nimble with their customer support teams as they are in other aspects of business in our cloud-based world. To help me discuss this …

#181: What we've learned (so far) from the pandemic

October 8th, 2021

1:02:54

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the …

#180: Personal Branding and Business Success with Henry Kaminski, The Brand Doctor

October 5th, 2021

32:17

Today we’re going to talk about the agile personal brand, and how it can help with both personal and business success. To help me discuss this topic, I’d like to welcome Henry Kaminski, Founder & CEO, Unique Designz …

#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton

October 1st, 2021

29:43

Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and …

178: Leadership and the Patient Experience with Tracy Courtney, UPMC

September 28th, 2021

21:02

Today we’re going to talk about leadership, employee, and patient experience in the healthcare space, and how the healthcare space poses unique challenges and opportunities in these areas. To help me discuss this topic, …

#177: Continuous Improvement and Optimization with Brian Browning, Kin and Carta

September 24th, 2021

22:01

It is one thing to say that you are measuring and testing, and another to make continuous improvement and optimization part of your company’s DNA. Today we’re going to talk about going beyond simple A/B testing and how …

#176: Measuring the Patient Experience with Brian Carlson, Vanderbilt University Medical Center

September 21st, 2021

22:21

Healthcare can provide some of the most rewarding as well as the most challenging implementations of customer experience initiatives, and presents many unique scenarios that companies in other industries simply don’t …

#175: Remote Employee Onboarding with Dave Secunda, Workbright

September 17th, 2021

25:26

Today we’re going to talk about the employee onboarding process, remote work, and the best methods to ensure success with onboarding new employees. To help me discuss this topic, I’d like to welcome David Secunda, the …

#174: Meaningful Measurement of Customer Experience with Dushyant Mitra, Medallia

September 14th, 2021

23:13

Today we’re going to talk about the importance of planning for meaningful customer experience measurement across multiple platforms and systems where …

#173: The changing role of HR with Annissa Deshpande, Loglab

September 10th, 2021

22:48

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the …

#172: Aligning Leadership, HR & DevOps with Duena Blomstron, People Before Tech

September 7th, 2021

25:29

Today we’re going to talk about the gap between leadership, HR, and DevOps in many organizations, and how aligning them can bring better results to …

#171: Meaningful Collaboration in the Workplace with Michael Barata

September 3rd, 2021

26:36

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the …

#170: Positive Career Changes with Jeremy Cline

August 31st, 2021

29:27

You could say that there’s never a wrong time to make a positive change in your life, whether that’s personal or professional. Today we’re going to …

#169: Developing the future workforce through internship programs with Steve Cooper, Exelaration

August 27th, 2021

21:51

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the …

#168: Regenerative Businesses with Carol Sanford

August 24th, 2021

27:47

Today we’re going to talk about going beyond adaptivity and agility into something called regeneration, and how to not lose who you are as a business in the process. To help me discuss this topic, I’d like to welcome …

#167: Return to Work, Part 4: Different Approaches to the Return to the Office

August 20th, 2021

32:43

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the …

#166: Agile M&A with Chris Von Bogdandy, Slalom

August 17th, 2021

24:22

Today we’re going to talk about Agile M&A - applying iterative processes and systems in place in order better ensure the success of a merger or acquisition. To help me discuss this topic, I’d like to welcome Chris …

#165: Return to Work, Part 3: Will the Next 12 Months Be Like the Last?

August 13th, 2021

28:06

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the …

#164: Stories and the Customer Experience with Gabrielle Dolan

August 10th, 2021

26:03

Today we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’d …

#163: Return to Work, Part 2: Doing "Return to the Office" Well

August 6th, 2021

52:08

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the …

#162: Prioritizing Success with Marlo Higgins

August 3rd, 2021

19:54

Today we’re going to talk about time as currency. While data has been called the new most valuable resource, the world keeps creating more and more data and information. We haven’t yet found a way to make more time - …

#161: Return to Work, Part 1: Succeeding with a Hybrid Workforce

July 30th, 2021

23:23

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the …

#160: CX, EX, and Digital Product Rollouts with Jonathon Hensley, EMERGE

July 27th, 2021

25:27

Today we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams …

#159: Meaningful Digital Transformation & CX with Howard Tiersky, FROM Digital Transformation Agency

July 23rd, 2021

29:02

Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations talk …

#158: Transform Your Data with AI and ML, featuring Brandon Carroll, TEKsystems

July 20th, 2021

23:22

I’m excited to introduce the final part of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine …

#157: Agile Decision Making with Diane Magers, Experience Catalysts

July 16th, 2021

25:07

Today we’re going to talk about how organizations can optimize their ability to make decisions, and some approaches that agile companies are using to do this. To help me discuss this topic, I’d like to welcome Diane …

#156: Transform Your Data with AI and ML, featuring Ramesh Vishwanathan, TEKsystems

July 13th, 2021

18:54

I’m excited to introduce Part 2 of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. …

#155: Leadership and Living Systems with Mark Morey

July 9th, 2021

32:21

Today we’re going to talk about the critical role of leadership in company culture. To help me discuss this topic, I’d like to welcome Mark Morey, …

#154: Transform Your Data with AI and ML, featuring Jay Mozo, TEKsystems

July 6th, 2021

18:39

I’m excited to introduce the first episode of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine …

#153: Attracting & Retaining Employees in a Hybrid Work Environment

July 2nd, 2021

24:03

Today we’re going to talk about the return to the office and how companies can attract and retain the best employees in a hybrid work environment. To help me discuss this topic, I’d like to welcome Steve Blair, …

#152: Agile Customer Experience with Steve Pappas

June 29th, 2021

28:24

Today we’re going to talk about adaptability and agility in Customer Experience, and how CX is a shared responsibility within an organization. To help me discuss this topic, I’d like to welcome Steve Pappas, Head of US …

#151: Office planning for the future of work with David Cornbrooks, Savills North America

June 11th, 2021

26:53

Today we’re going to talk about the return to the office and how it is causing companies to need to be nimble and adaptive in their approach to planning their office needs for everything from the next several months to …

#150: Meaningful Business Transformation with Andrew Deutsch, Fangled Technology

June 10th, 2021

27:18

Today we’re going to talk about creating meaningful change in organizations. While most leaders say they want their company to be forward-thinking …

#149: Retaining our humanity in a remote work world with John Friedman

June 8th, 2021

27:19

Today we’re going to talk about some of the things that a shift to remote work has changed that may have gotten less notice than some more obvious …

#148: AR, VR, and the Future of Work with Cathy Hackl, Futures Intelligence Group

June 4th, 2021

20:19

Today we’re going to talk about the Future, and more specifically how augmented and virtual reality will play a role in our futures. To help me …

#147: Creating Repeat Customers with Shep Hyken

June 3rd, 2021

28:43

Today we’re going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocates …

#146: Building a Customer-Centric Organization with Ilenia Vidili

June 1st, 2021

27:05

Today we’re going to talk about building a customer-centric organization, and how to balance profits, technology, and culture while doing so. To help …

#145: Return on Creativity: The Return to the Office with Susan Soroko, Arlington Economic Development

May 28th, 2021

21:04

Today we’re going to talk about returning to the office, and why place and placemaking will always be important to the workforce, even in the era of a hybrid workforce. To help me discuss this topic, I’d like to welcome …

#144: Mergers, Acquisitions, and Company Culture with Klint Kendrick

May 27th, 2021

21:01

Today we’re going to talk about mergers, acquisitions, and how to ensure a successful outcome when two or more company teams and cultures are merged. …

#143: Startups and Company Culture with Nico Simko, Clair

May 25th, 2021

23:37

Today we’re going to talk about building a great culture at a startup amidst a growing freelance economy, as well as some of the payment challenges …

#142: Return on Creativity: Educating the Future Workforce with Charlie Oliver, Tech 2025

May 21st, 2021

35:29

Today we’re going to talk about educating the workforce to adapt to and plan for the future of work. This includes upskilling and reskilling to outpace automation, introducing no code resources to the current workforce, …

#141: Let's talk about Agile Marketing with Steve Moubray

May 20th, 2021

35:14

Today we’re going to talk about how marketers can embrace agile principles to be more successful in their work. While agile has a number of …

#140: Agility in Entrepreneurship with Jeff Wald, WorkMarket

May 18th, 2021

28:16

Today we’re going to talk about agility in entrepreneurship, the changing freelance economy, and more. To help me discuss these topics, I’d like to welcome Jeff Wald, Co-Founder of WorkMarket, and an entrepreneur, …

#139: Return on Creativity: Authentic Relationships and Tranformation with Michael Dumlao

May 14th, 2021

26:52

Today we’re going to talk about the importance of authentic relationships with ourselves and others, and discovering and transforming ourselves as we learn and grow both personally and professionally. To help me discuss …

#138: Staying True to Your Values in an Agile World with Susan Meier, Susan Meier Studios

May 13th, 2021

27:25

Today we’re going to talk about how brands stay innovative in an agile world, while staying true to your values and mission. To help me discuss this topic, I’d like to welcome Susan Meier, Susan Meier Studios.

Episode 137: Agile Teams and Branding with Megan Ingram, Ingram Digital Consulting

May 11th, 2021

18:37

Today we’re going to talk about staying agile in both the way that you work with your team, and the way that you approach branding. To help me discuss this topic, I’d like to welcome Megan Ingram, Founder, Ingram …

#136: Return on Creativity: Agile Career Growth with Laura Briggs

May 7th, 2021

20:11

Today we’re going to talk about agile career growth, or understanding when you need to learn new things to adapt, and also how to know when it might be time to change directions in your professional life. 

I'm joined by …

Episode 135: Growth Amidst Industry Disruption, with Paul Duning, Capitol Communicator

May 6th, 2021

27:51

Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol …

Episode 134: Keeping Your Brand Messaging Consistent with Chris Wallace, Innerview

May 4th, 2021

24:44

Today we’re going to talk about making sure that your brand messaging is successfully translated from leadership, to employees, and ultimately to …

Episode 133: Return on Creativity: Preparing the Future Workforce with Brittany Greer, Rosie Riveters

April 30th, 2021

27:09

Today we’re going to talk about the increased demand for a diverse workforce, and how STEM skills are and will continue to be in demand. To prepare the future workforce, it’s good to start young to ensure that all …

#132: Staying Agile with SEO with John Vuong, Local SEO Search

April 29th, 2021

23:11

Today we’re going to talk about the ongoing value of SEO and how it helps agile marketers continue to stay relevant. To help me discuss this topic, I’d like to welcome John Vuong, Founder and President of Local SEO …

Episode 131: Improving the Patient Experience with Corey Gehrold, Insight Marketing Group

April 27th, 2021

20:17

We talk a lot about customer experience and employee experience on this show. Today we’re going to talk about the patient experience and how the pandemic has forever changed it. To help me discuss this topic, I’d like …

#130: Unified Digital Experiences at Scale, Part 3, with Ryan Horner, One North

April 20th, 2021

26:38

 I’m excited to introduce the final episode of a special 3-part series, where One North leader Ryan Horner discusses technology’s role in customer …

#129: Unified Digital Experiences at Scale, Part 2, with Kalev Peekna, One North

April 13th, 2021

23:49

Part 2 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an …

#128: Unified Digital Experiences at Scale, Part 1, with Kalev Peekna, One North

April 6th, 2021

32:44

Part 1 of a special 3-part series about how brands should approach their digital and customer experience

strategies, brought to you by TEKsystems, an …

Episode 127: Adaptivity & Resilience for a Post-Pandemic World with Ira Wolfe

March 30th, 2021

31:58

Today we’re going to talk about adaptivity, resilience, and how to thrive in a post-pandemic world. To help me discuss this topic, I’d like to …

Episode 126: Agility and the Gig Approach with Edie Goldberg

March 23rd, 2021

26:47

Today we’re going to talk about how large organizations can become and stay more agile by adopting a gig or project-based approach internally. To …

Episode 125: The Value of Chutzpah with Mason Harris

March 16th, 2021

28:01

In all times, but especially in the midst of a global pandemic and financial meltdown, it takes… guts to make big moves or even small ones. Today we’re going to talk about chutzpah and why it’s critical to individuals …

Episode 124: Pivoting to Better Outcomes with Tony Guarnaccia

March 9th, 2021

17:23

Today we’re going to talk about pivoting into a better outcome and what to do, and not to do, when faced with the opportunity to change directions. To help me discuss this topic, I’d like to welcome Tony Guarnaccia, …

Episode 123: Being intentional about your goals with Mark Victor Hansen

March 2nd, 2021

29:51

Today we’re going to talk about the importance of being intentional about what you want, and ASKING for it, in order to achieve your goals. While we can’t see our futures, we can help shape our futures, and improve our …

#122: The Unseen Power of Invention with John Carter, TCGen

February 23rd, 2021

26:03

Today we’re going to talk about the sometimes unseen power of invention. Often inventors and creators of new ideas and products have a vision in …

Episode 121: Agile Entrepreneurship w/ Domenic Rinaldi, Sun Acquisitions

February 16th, 2021

22:11

When is the right time to start or buy a business? Today we’re going to talk about entrepreneurship in the midst of a global pandemic. To help me discuss this topic, I’d like to welcome Domenic Rinaldi, Managing …

#120: Iterating and Optimizing from Experiences with Jerry Abiog

February 9th, 2021

21:47

Today we’re going to talk about how to be more agile by learning from our experiences, both good and bad. While tales of wild success are what we often remember about business leaders and leading companies, but …

Episode 119: Wellbeing and Agility with Lee Chambers, Essentialise Workplace Wellbeing

February 2nd, 2021

21:46

Today we’re going to talk about the importance of workplace wellbeing and how it is vital to both employees and the organizations they work within.

While many organizations want to improve their employee experience, …

#118 Brand and the Center of Experience

December 31st, 2020

11:25

Your brand is a vital component in a successful customer and employee experience

#117 Bold Leadership in Times of Change

December 29th, 2020

30:35

Today we’re going to talk about how to exhibit bold leadership in times of change, and the need to build mutual trust between leadership and …

#116 Silos and experience

December 24th, 2020

8:33

How do internal barriers prevent you from having great employee and customer experience?

#115 Version Next, Now Part 4, Episode 3: Security-Built Culture w/ Gerard Lendore, TEKsystems

December 22nd, 2020

24:01

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack …

#114 Calculating the Value of CX

December 17th, 2020

8:28

You can’t manage what you don’t measure. Let’s apply that to customer experience as well.

#113 Version Next, Now Part 4, Episode 2: Security-Built Culture w/ Kory Patrick, TEKsystems

December 15th, 2020

19:51

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack …

#112 Creating a Center of Experience

December 10th, 2020

9:19

How an enterprise can create a center of excellence that combines customer and employee experience.

#111 Version Next, Now Part 4, Episode 1: Security-Built Culture w/ Mike Mulligan, TEKsystems

December 8th, 2020

21:40

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack …

#110 Employees and Intrinsic Motivation

December 3rd, 2020

10:17

What’s the difference between extrinsic and intrinsic and how can it benefit your organization?

#109 Marketing Agencies and Agility w/ Tim Weinheimer, Hahn Public

December 1st, 2020

25:42

Today we’re going to talk about how to maintain agility as a marketing agency.

I know firsthand how volatile the world of marketing and public …

#108 How to Be More Agile

November 26th, 2020

7:30

What does it mean to be agile? We will look at the traits of an agile individual and how this relates to organizational success.

#106 Personalization, Orchestration and CX

November 19th, 2020

8:40

Consumers, bombarded with marketing and advertising from the moment they wake up to the time they drift off looking at their smartphone, are demanding more tailored experience. How do brands keep up?

#105 Social Innovation and Business w/ Paul Spiers, The New P&L

November 17th, 2020

25:17

Today we’re going to talk about social innovation and its importance to business. By taking a new look at how innovation is defined within an organization, progress can be made in areas that have previously been …

#104 Understanding the Voice of the Customer

November 12th, 2020

8:39

Learn the best ways to listen to your customers.

#103 Agility and the Personal Brand w/ Jennifer Sherman, The Influencer Collective

November 10th, 2020

18:05

Today we’re going to talk about how to create a personal brand that is agile, memorable, and meaningful in a world gone (mostly) virtual.

To help …

#102 The Experience Maturity Model

November 5th, 2020

23:08

Where does your organization rate in the CX & EX experience maturity model?

#101 Building a Sustainable, Agile Workforce with Roberta Matuson

November 3rd, 2020

21:38

Today we’re going to talk about creating a sustainable workforce that can help your brand be successful, no matter what the business environment may …

#100 Data Science & AI with CX and EX

October 29th, 2020

10:19

There is great opportunity to use artificial intelligence with your customer and employee experience initiatives.

#99 Version Next, Now Part 3, Episode 1: Looking Up w/ Ricardo Madan, TEKsystems

October 27th, 2020

37:07

The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while …

#98 What is Brand Experience?

October 22nd, 2020

11:03

Brand experience is defined as the combination of the internal and external, or employee experience and customer experience.

#97 Version Next, Now Part 3, Episode 2: Looking Up w/ Jennifer Doyle, TEKsystems

October 20th, 2020

15:54

The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while …

#96 Preparing Your Organization for CX Optimization

October 15th, 2020

8:48

After you’ve built a CX platform, how do you make sure it is continually improving?

#95 Version Next, Now Part 3, Episode 1: Looking Up w/ Leslie Deutsch, TEKsystems

October 13th, 2020

19:03

The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while …

#94 The Intersection of CX and EX

October 8th, 2020

7:33

Understand where customer and employee experience work together for the benefit of all audiences.

#93 Agility in the Relationship with Ourselves with Laura DiBenedetto

October 6th, 2020

35:46

Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we were taught as the true measures of success, as we go through life we can …

#92 The Center of Experience and the Power of Combining CX and EX

October 1st, 2020

14:10

Learn about the blueprint for an experience-led organization by combining customer and employee experience

#91 Keeping Government Agile with Dave Witkin at Packages Agile

September 29th, 2020

27:51

While government is often described as anything but agile, there are plenty of people working with agile methodology, as well as a more scalable and …

#90 Agility in Entrpreneurship and Events with Mark Michelson, CX Talks

September 22nd, 2020

29:48

Today we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation. With the massive changes that COVID-19 has brought to the world of corporate and …

#89 Agility in Creating New Experiences with Craig Langlois, Berkshire Museum

September 15th, 2020

27:18

Today we’re going to talk about agility in how you deliver customer experiences.

While customer experience always requires a sharp focus on listening and adapting to customer needs, most companies have had to make …

#88 Maintaining Great Employee Experience in Difficult Times with Nancy Greatrix and Becky Lechner from Room and Board

September 8th, 2020

23:25

Today we’re going to talk about how agility can help an organization maintain good employee and customer experience, despite tumultuous times. We …

#87 Startups, MVPs, and Staying Agile with Dan Moore, Vaporwaree

September 1st, 2020

25:15

Today we’re going to talk about startups, and the importance of ensuring your teams are able to maintain agility throughout your development and growth. This means knowing how to configure your teams with both internal …

#86 Business Agility and Understanding Your Customers with Dr. Michael Griewe, OrthoLive

August 25th, 2020

17:18

Today we’re going to talk about the need for any business in any industry, including medicine to be able to adapt to our times. This can be done …

#85 Agility in Teams with Duena Blomstrom

August 18th, 2020

29:17

Today we’re going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of …

#84 Mental Agility with Kirk Westwood, Author of The Very Best Bad Idea

August 11th, 2020

31:02

We’ve talked about many different ways that you can apply an “agile” philosophy in your work.


Today we’re going to talk about mental agility and what we can do to seize opportunity as the world continues to shift.

#83 How to be an Agile Business with David Wachs, Handwrytten

August 4th, 2020

28:41

Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times companies spend vast amounts of time and effort creating something that is …

#82 The Freelance Economy: The importance of benefits for freelancers and contractors

July 28th, 2020

26:34

Today we’re going to talk about the freelance economy and why it’s important that freelancers, contractors and the self-employed protect themselves and their future with insurance, retirement, and other methods of …

#81 The Freelance Economy: Vetting and Verifying 1099 Contractors with Kelly Painter, CareerGig

July 21st, 2020

17:48

Today we’re going to talk about the freelance economy and why it’s important that companies use verification and assessments to reduce risk and hire the best possible candidates.

One of the great things about the Web …

#80 Patient Experience and the Importance of Training with Jennifer Thompson, Insight Marketing

July 14th, 2020

23:53

Today we’re going to talk about the importance of customer and patient experience, and how training can play a big part in teaching empathy and understanding to improve it.

To help me discuss this topic, I’d like to …

#79 Acceleration Powered by Data, Part 3

July 7th, 2020

27:55

Part 3 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an …

#78 Acceleration Powered by Data, Part 2

June 30th, 2020

17:09

Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an …

#77 Acceleration Powered by Data, Part 1

June 23rd, 2020

22:27

Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an …

#76 Next Best Action

June 16th, 2020

56:45

A discussion about next best action and its role in enhancing the
customer experience with Jean Belanger, Founder and CEO of Cerebri AI.

#75 Focusing on Customer Experience with Augie Ray, Gartner

June 9th, 2020

31:43

Today we’re going to talk about how to focus on customer experience and what that means within an organization.

While it’s often said that everyone …

#74 The Relationship Between Customer Experience and Marketing with Jennifer Severns, AMA

June 2nd, 2020

26:10

Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the …

#73 Employee Experience in a Fast-Growth Global Environment with Joy Sybesma, Dataiku

May 26th, 2020

28:01

Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. …

#72 Agile, CX, and Marketing with Aileen Cahil

May 19th, 2020

25:39

Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers.

To help me discuss this topic, I’d like to welcome Aileen Cahil, an author, …

#71 The Value of a Holistic Digital Experience with Eric Stahl, Salesforce

May 12th, 2020

25:49

Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make …

#70 Being Intentional with Your Brand Experience with Antonia Hock, Ritz-Carlton Leadership Center

May 5th, 2020

19:55

Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer …

#69 Corporate Social Responsibility and Employee Experience

April 28th, 2020

27:13

I'm joined by John Friedman, Sustainability Manager at WGL. Both employees and consumers are increasingly motivated to support companies who share their values. Whether this is the company that employees choose to work …

#68 Doing Employee Experience Well Throughout the Journey

April 21st, 2020

34:42

Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current job market, while paying attention at all the key stages in the …

#67 Mergers, Acquisitions, and the Employee Experience with Josh Olson, VMware

April 14th, 2020

33:13

A discussion on Mergers, Acquisitions, and the Employee Experience. We talk about how technology can assist enterprises with time to value and sales …

#66 Diversity, Inclusion, and the Employee Experience with Robert Ruelas, VMware

April 7th, 2020

26:00

Today we’re going to talk about Diversity, Inclusion, and the Employee Experience.

Employee experience has an increased focus at leading companies around the world. This enhanced experience has many aspects, including …

#65 Content and the Customer Experience, Part 3

March 31st, 2020

15:38

Part 3 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today, we’re going to talk about the real-world application of content strategy in today’s enterprise, where personalization …

#64 Content and the Customer Experience, Part 2

March 24th, 2020

17:36

Part 2 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about technology and its role …

#63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystems

March 17th, 2020

15:47

Part 1 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about how content supports business outcomes, the critical importance of a content strategy in CX, …

#62 Culture, Values and the Employee Experience with David Rodriguez, Marriott International

March 10th, 2020

40:17

Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent and …

#61 Orchestration and Customer Experience with Tim Claytor, Kitewheel

March 3rd, 2020

20:12

A discussion about customer journey orchestration and its power in creating great customer experiences with special guest Tim Claytor, SVP Partnerships at Kitewheel.

#60 Technology & Customer Experience with Charlie Oliver, Tech 2025

February 25th, 2020

39:27

I am joined by Charlie Oliver, Founder & CEO of Tech 2025. Technologies like artificial intelligence, virtual and augmented reality, automation …

#59 The Customer Journey and the Modern Restaurant Experience with Sherif Mityas, TGI Fridays

February 18th, 2020

27:06

I'm joined by Sherif Mityas, Chief Experience Officer at TGI Fridays. Today we’re going to talk about the customer journey and the modern restaurant experience. Personalization, automation and customer journey …

#58 Maintaining a Strong Company Culture Amidst Growth

February 11th, 2020

21:48

A discussion about organizational culture and employee experience with special guest Traci Schweikert, VP Human Resources of POLITICO. 

#57 The Power of Employer Brands with Frans Mahieu, Kimberly-Clark

February 4th, 2020

29:15

I'm joined by Frans Mahieu of Kimberly-Clark. A discussion of the importance of employers being intentional about their branding and experience for potential and existing employees.

#56 The Agile Consumer

January 30th, 2020

4:58

In this episode, I talk a bit about my new book, The Agile Consumer, which discusses the continually evolving brand-consumer relationship. As …

#55 Cutting Through the Clutter

January 28th, 2020

4:42

It's important for brands to cut through the clutter and meaningfully reach their customers. The agile brand will be successful in an age of …

#54 Agile Brands and Society

January 23rd, 2020

3:01

I feel it’s important to address one other key aspect of brands that is part of the “new normal.” It’s not enough to simply make a great product, or offer an amazing service. It’s also not enough to simply engage with …

#53 Telling Shareable Stories with Your Brand

January 21st, 2020

5:39

This is the last of four episodes related to brands and storytelling. What good is a story no one remembers, or isn’t easy for your customers, fans, and employees to tell? While it may not be as obvious as the first …

#52 Telling Relatable Stories with Your Brand

January 14th, 2020

6:15

This is the third of four episodes related to brands and storytelling. The best way to make your brand’s story memorable is to relate it to your audience. What is challenging in this is that, in a continually changing …

#51 Telling Authentic Stories with Your Brand

January 7th, 2020

5:17

This is the second of four episodes related to brands and storytelling. It’s time to stop thinking in the broadcast mode of marketing. Simply saying something isn’t enough. Claiming to be the best, the fastest, or the …

#50 Telling Educational Stories with Your Brand

December 31st, 2019

6:13

This is the first of four episodes related to brands and storytelling. Think about the last time a friend or colleague told you about a brand or …

#49 Listen to Your Customers, Don't Talk at Them

December 24th, 2019

7:28

Part 5 of how to create an agile brand. To create a holistic customer experience, it’s important to use those channels as a means of two-way …

#48 Customer Experience Trumps Channels and Mediums

December 17th, 2019

4:57

Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we have to think of our customers in terms of their overall experience with …

#47 Adaptivity and Collaboration in Your Company Culture

December 10th, 2019

5:36

Part 3 of how to create an agile brand. It’s also not enough to just be adaptive. Without culture and processes for easy collaboration both …

#46 Special Episode: The Power of Identity with Kory Patrick of TEKsystems

December 5th, 2019

25:35
Every day, threat actors are working to penetrate your organization’s perimeter and access unauthorized, sensitive and confidential information. No organization is immune. Early detection is critical.

Identity is at the …

#45 Evolutionary versus Revolutionary Processes

December 3rd, 2019

8:00

Part 2 of how to create an agile brand. When thinking about evolution versus revolution, you need to know when to take which approach for your own …

#44 Change is the Only Constant

November 26th, 2019

6:50

Part 1 of how to create an agile brand. While it seems that it’s only in the age of technology that everyone complains about being too busy and …

#43 Brands and Future Generations

November 19th, 2019

9:36

Just as past generations had their own unique relationship to brands, this dynamic will continue to evolve over time. Let’s take a look at a few …

#42 Design Thinking and Brands

November 12th, 2019

5:23

Agile has helped spawn methodologies that address business processes and broader scopes than software, websites, or digital marketing. One of these …

#41 Key Principles of an Agile Brand

November 5th, 2019

7:36

I go through the principles of an agile brand:
• Our highest priority is to add value to people’s lives through meaningful interactions and tangible …

#40 An Agile Brand Case Study: Netflix

October 29th, 2019

10:06

Netflix is a great example of a brand that has continued to disrupt, innovate and remain agile over time. From its beginnings up against the behemoth Blockbuster, to its current disruption of traditional television and …

#39 Agile Brand Value 4

October 22nd, 2019

8:19

I go through the Agile Brand Manifesto and talk about valuing continual improvement over maintaining status quo.

#38 Agile Brand Value 3

October 15th, 2019

6:44

I go through the Agile Brand Manifesto and talk about valuing staying true to company values over doing what you can to generate profits.

#37 Agile Brand Value 2

October 8th, 2019

3:54

I go through the Agile Brand Manifesto and talk about valuing dialogue with customers over broadcasting one-way marketing messages.

#36 Agile Brand Value 1

October 1st, 2019

5:30

I go through the Agile Brand Manifesto and talk about valuing long-term customers over short-term sales.

#35 Brands and Agile Marketing

September 24th, 2019

5:54

Last part of a multi-episode discussion of what changed to cause the need for agile brands. Data is readily available and plentiful, which empowers …

#34 Special Episode: From Monolith to Microservice

September 18th, 2019

28:33

This special episode is generously brought to you by TEKSystems.

Competitive advantage is the name of the game. In a marketplace where disruption is …

#33 Brands and the Modern Customer Experience

September 17th, 2019

7:33

Fifth part of a multi-episode discussion of what changed to cause the need for agile brands. Customers are device-agnostic, always-connected, and …

#32 Brands and Exponential Technologies

September 10th, 2019

7:15

Fourth part of a multi-episode discussion of what changed to cause the need for agile brands. Exponential technologies using AI and Machine Learning …

#31 Brands and Market Disruption

September 3rd, 2019

6:26

Third part of a multi-episode discussion of what changed to cause the need for agile brands. Continual market disruption has created a need for a …

#30 Brand as Experience

August 27th, 2019

7:03

Second part of a multi-episode discussion of what changed to cause the need for agile brands. Unlike the “Mad Men” days of advertising, it’s not …

#29 Social Transformation and Brands

August 20th, 2019

6:18

First part of a multi-episode discussion of what changed to cause the need for agile brands. Social media, in its broadest sense, has transformed …

#28 Letting Go in Order to Have Deeper Customer Relationships

August 6th, 2019

6:33

Our last episode on the subject of what sets agile brands apart. Agile brands have a two-way relationship with their customers, particularly their …

#27 Staying Nimble by Always Listening

July 30th, 2019

6:07

Continuing our discussion of what sets agile brands apart. “The customer is always right” is a cliché we’ve all heard countless times. It’s vital to listen to our customers so we can understand what they are saying, …

#26 Using Data to Drive Deeper Insights

July 23rd, 2019

6:50

Many companies got on the “big data” bandwagon early, driving it on a path of growth that IDC predicts will reach in excess of $200 billion by 2020. Many realized that with big data came a lot of tough decisions about …

#25 Telling Genuine Stories with Your Brand

July 16th, 2019

7:27

Continuing our discussion of what sets agile brands apart from others. Today, we're talking about telling genuine stories. Any brand story must be authentic and stay true to your company values. It must also resonate …

#24 Open Dialogue with Customers

July 9th, 2019

5:32

We all hear about engagement, but what does it really mean? To many digital marketers, it’s a metric to be reported. Consumers rarely view engagement in the same way, or think of it all. In an era where advertising and …

#23 The Duality of the Agile Brand

July 2nd, 2019

7:17

While some things need to stay the same in a brand, a truly Agile one needs to evolve over time. There are two ways to look at how an audience …

#22 Constants and the Agile Brand

June 25th, 2019

4:20

Once when I was speaking on the topic of agile marketing at a conference, someone asked a question that should be addressed here: Doesn’t it go …

#21 Special Episode: Data Untangled with Jennifer Kling and Ram Palaniappan of TEKsystems

June 20th, 2019

35:13

This special episode is generously brought to you by TEKSystems.

Every organization has a not-so-secret weapon: data. It’s incredibly valuable information generated from every aspect of the enterprise, including …

#20 What is an agile brand?

June 18th, 2019

4:51

Having discussed what agile is and means, let’s talk more specifically about the current state of branding, and what I’ve defined as the Agile Brand.

Agility is built on principles of sprints and optimization …

#19 Agile marketing

June 11th, 2019

9:42

Building on the last episode that discussed agile methodology, this episode explores agile marketing in greater depth.

#18 What is agile?

June 4th, 2019

5:20

Although this topic could take up an entire podcast on its own, this episode briefly discusses what agile methodology is, and how it applies to …

#17 Brand as Relationship

May 28th, 2019

4:18

The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a …

#16 Brand as Experience

May 21st, 2019

5:00

The third stage in the evolution of brands. With increased competition, and consumer preference for more tailored products and services, brands were …

#15 Brand as Idea

May 14th, 2019

3:55

The second stage in the evolution of brands. With increasing competition from mass production, mass advertising, and mass media in general, the need …

#14 Brand as Object

May 7th, 2019

3:46

The first stage in the evolution of brands. Our use of logos to represent companies, organizations, or individuals is based on a long history that …

#13 Cars and Branding

April 30th, 2019

4:47

I discuss how I first fell in love with the concept of branding, at a rather young age, and through my appreciation for cars. Auto branding taught me hierarchy, positioning, and many more things.

#12 Branding and Relevance

April 23rd, 2019

4:08

In order for a brand to be strong, it must remain relevant or find a way to be culturally relevant in the moment.

#11 Special Episode: The Digital Revolution with Burk Buechler of TEKsystems

April 17th, 2019

20:31

This special episode is generously brought to you by TEKSystems.

After decades of struggling to fully understand consumers, they now hold the key to …

#10 Branding and Focus

April 16th, 2019

3:50

“Our audience is everyone.” If I had a nickel for every time I’ve heard that sentence after asking a marketer or executive, I’d be a very rich man. …

#9 Branding and Substance

April 9th, 2019

7:29

For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly …

#8 Attracting the Right Customers with Your Brand

April 2nd, 2019

5:10

When branding is done well, it differentiates your organization in a way that targets the right audiences and drives the right customers to your brand.

#7 Branding and Expectation-Setting for Customers

March 26th, 2019

4:10

A good brand allows potential customers, employees, and other audiences to understand what they should expect before they make a purchase. When done …

#6 Brands and Value Creation for the Organization

March 19th, 2019

4:39

Successful brands can create their own intrinsic value to an organization. In this episode, we discuss how the value created by a brand creates many …

#5 Branding for Differentiation and Competitive Advantage

March 12th, 2019

4:21

While it may seem obvious, setting your brand apart from the competition is often easier said than done. Successful brands think beyond purely …

#4 Your Brand is Continually Evolving

March 5th, 2019

6:46

Gone are the days of "set it and forget it" with your brand. Instead, you need to embrace a continually evolving landscape where your customers, …

#3 Your Brand is a Relationship

February 26th, 2019

5:05

Successful brands understand that customers have unlimited choices, and a two-way relationship keeps you top of mind with consumers. This is not …

#2 Your Brand is more than a Logo

February 19th, 2019

4:49

As Jeff Bezos famously said, "your brand is what people say about you when you're not in the room." While much effort is spent on logos, brand guidelines, and messaging structures, if your brand doesn't resonate with …

#1 Your Brand is a Vocabulary

February 12th, 2019

5:38

How do you create a vocabulary that people inside and outside your organization will want to adopt and use to talk about you? If you create it well, …

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