Cover art for podcast Tech Lead Journal

Tech Lead Journal

156 EpisodesProduced by Henry SuryawirawanWebsite

Great technical leadership requires more than just great coding skills. It requires a variety of other skills that are not well-defined, and they are not something that we can fully learn in any school or book. Hear from experienced technical leaders sharing their journey and philosophy for building… read more


#112 - Developer Productivity and Experience - Abi Noda

“Developer experience is an approach to thinking about engineering excellence and maximizing engineering performance by increasing the capacity and performance of the individuals and the team as a whole."

Abi Noda is the CEO & co-founder of DX. In this episode, Abi started by sharing what developer experience is, why it is becoming an industry trend nowadays, and the different ways of how it is being implemented in the industry. Abi explained why the traditional metrics normally used to measure developer productivity do not really work and can even provide perverse incentives. Abi then touched on the two popular researches widely known in the industry, i.e. the DORA report and SPACE framework, before then explained how DX is building on top of both researches to provide the measurements and KPIs to measure developer experience and productivity. Towards the end, Abi shared his advice on how we can start investing in improving developer experience, including when to form a dedicated team and getting the buy-in from company executives.

Listen out for:

  • Career Journey - [00:06:22]
  • Developer Productivity Industry Trend - [00:09:14]
  • Developer Experience for Developers - [00:11:28]
  • Different Names of Developer Experience - [00:13:30]
  • Traditional Metrics - [00:17:15]
  • DORA & SPACE - [00:21:16]
  • DX Measurements - [00:26:30]
  • DX KPIs - [00:32:01]
  • Starting With Developer Experience - [00:36:49]
  • Developer Experience Team - [00:40:49]
  • Building a Case for Developer Experience - [00:43:08]
  • 3 Tech Lead Wisdom - [00:46:18]


Abi Noda’s Bio
Abi is the founder and CEO of, which helps engineering leaders measure and improve developer experience. Abi formerly founded Pull Panda, which was acquired by GitHub.

Follow Abi:


Our Sponsors

Mental well-being is a silent pandemic. According to the WHO, depression and anxiety cost the global economy over USD 1 trillion every year. It’s time to make a difference! Learn how to enhance your lives through a master class on mental wellness. Visit and enter TLJ20 for a 20% discount.

DevTernity 2022 ( is the top international software development conference with an emphasis on coding, architecture, and tech leadership skills. The lineup is truly stellar and features many legends of software development like Robert "Uncle Bob" Martin, Kent Beck, and many others! The conference takes place online, and we have the 10% discount code for you: AWSM_TLJ.

Like this episode?
Follow @techleadjournal on LinkedIn, Twitter, and Instagram.
Pledge your support by becoming a patron.
For episode show notes, visit

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to Tech Lead Journal


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens