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Talking TechComms

17 EpisodesProduced by Red Lorry Yellow LorryWebsite

Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications.Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, an… read more

53:07

360-marketing for b2b audience engagement

Modern marketers need to look beyond a static campaign. Gone are the days where brands could push the same message or products over and over again to an entire market. It’s time to consider a more integrated 360-marketing approach that combines PR, direct marketing and digital tactics when promoting themselves to the relevant audiences and creating two-way conversations. That engagement is paramount to the success of any mixed-campaign strategy.


In this episode of the Talking TechComms podcast, we spoke to London lorries Alex Rabone, Dan Simpson and Alex Humphries-French to get a deeper understanding of what components should exist within your 360-marketing strategy.


Website: www.rlyl.com

Twitter: twitter.com/RedLorryComms

LinkedIn: linkedin.com/company/red-lorry-yellow-lorry

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