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Talking TechComms

17 EpisodesProduced by Red Lorry Yellow LorryWebsite

Welcome to the Red Lorry Yellow Lorry Talking TechComms podcast where we discuss all things b2b tech PR, marketing and communications.Our clients include innovative start-ups, leading technology brands and world-famous multinationals. Through our offices in London, Berlin, Boston and Los Angeles, an… read more

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360-marketing for b2b audience engagement

February 25th, 2020


Modern marketers need to look beyond a static campaign. Gone are the days where brands could push the same message or products over and over again to …

Cybersecurity awareness month: a brand opportunity

October 30th, 2019


Taking place every October, cybersecurity awareness month is a collaborative effort between government and industry to raise awareness about the …

PR measurement: linking ROI and vanity metrics

October 15th, 2019


In this episode, London lorries Sam Pudwell and Toni Fagbohun sat down with Philip Iacob to talk about all things related to PR measurement. As …

Our top b2b marketing tools for 2020

September 18th, 2019


With October already around the corner, many marketing teams are starting to think about their marketing strategy for 2020. In this episode, Errol …

B2b social media marketing in 2019

September 4th, 2019


Social media is an ever evolving and growing component to b2b PR and marketing.

In 2019, the call to prove ROI from C-suite members is just as common …

Myth-busting PR in the DACH region

August 21st, 2019


Launching a PR or marketing campaign in the DACH region might seem like a straightforward task, but the truth is it requires a different approach to countries like the UK and USA. There are a range of factors that …

Building a cyber-security brand

August 7th, 2019


 The Talking TechComms podcast is back! In this episode, we sat down with one of our cyber-security clients, Noble, whos anomaly detection tool …

Why Campaign’s Farage feature is a step in the wrong direction

July 29th, 2019


 A few weeks ago, Campaign made the decision to put Nigel Farage on its front cover. It came with no shock that the publication received heavy backlash, with many critics citing various reasons as to why this was a bad …

Adapting to change in enterprise IT PR

July 10th, 2019


The world of enterprise IT PR is a complex, ever-changing environment, with businesses today facing a host of challenges when it come to their PR and marketing efforts. For example, the gap between how businesses want …

Nutrition at tradeshows

June 19th, 2019


In this episode of ‘Talking TechComms’, we sit down with London lorry Alex Humphries-French from our M&A team, to talk about a topic that often doesn’t get the attention it deserves – nutrition at trade shows. Alex …

PR for blockchain companies

May 22nd, 2019


When it comes to blockchain, we know that there’s a huge amount of noise at the moment. In the tech industry and beyond, brands are falling over …

Choosing the right PR agency

May 1st, 2019


Whether you’re looking for a long-term retained partnership or something more short-term for a specific project, there’s more to the process of choosing a new PR agency than meets the eye.

No matter what their size, …

Movie marketing with DMS

April 10th, 2019


The emphasis on utilising data to drive results is widely talked about in modern marketing, but it's easy to get overwhelmed when you have so much …

Writing content for communications

March 27th, 2019


It’s no secret that content creation is playing an increasingly central role in marketing and communications strategies. More and more brands are …

Michael Blackman: MD of ISE

March 13th, 2019


 Integrated Systems Europe (ISE) is one of the world’s largest AV and systems integration events on the tradeshow calendar, attracting a host of …

Technology in the sports stadium market

January 15th, 2019


At this year’s ISE Show, we’re hosting a panel as part of the AGORA event being run by Mondo Stadia magazine.

In preparation, this episode of the TechComms To Do List is a conversation with panellist James Keen from …

Smart contracts & growing a blockchain brand

November 27th, 2018


You don’t have to be an industry expert to know that blockchain is currently one of the hottest technologies around. We spoke to Patrick Degenhardt, …

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