Cover art for podcast Talk innovation - the EPO podcast

Talk innovation - the EPO podcast

74 EpisodesProduced by European Patent OfficeWebsite

“Talk innovation” is brought to you by the European Patent Office (EPO). Expert presenters and guests – including our patent examiners - provide their perspective on technology trends and highlight ground-breaking inventions. Join us to learn more on the role of patents and the intellectual property… read more

27:44

Approaching the market (IP as key commercial asset)

Protecting your IP is a very important milestone, but it is only the starting point. So how do you begin the commercialisation journey? In this podcast you’ll learn about timing, identifying the market and customer’s needs, and finding support that can help you move your IP forward - all factors crucial for success.

In this podcast Marta Catarino, Head of Knowledge Transfer and Innovation at B.acis: Centre for Health Innovations at the School of Medicine at the University of Minho in Portugal helps you understand this landscape. Moderated by Alison Campbell, CEO of the United Kingdom Government Office for Tech Transfer.

This is the fifth episode in the series "Intellectual property (IP) as key commercial asset: the essentials".

How could you turn your ideas and creativity into profit? More specifically, how could you commercialise patents and other intellectual property (IP) to grow your business? This podcast series help inventors, researchers, entrepreneurs and anyone interested in the potential of IP take their first steps in the business world. IP experts from all over Europe will share their inspirational stories, know-how and strategies that can help you turn your idea into a business.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Talk innovation - the EPO podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/282868c4/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens