Sweathead with Mark Pollard

136 EpisodesProduced by Mark PollardWebsite

This is Sweathead with Mark Pollard (@markpollard), a podcast where we discuss strategy and ideas - what these things are, how to get good at them, and how to earn money from being good at them.Email newsletter: https://www.markpollard.net/email-newsletterInstagram: http://www.instagram.com/markpoll… read more

episodes iconAll Episodes

Strategic Integrity - Jon Wilkins, Cofounder of Naked

August 16th, 2019


Jon Wilkins was a cofounder of Naked, a prolific agency that burst into the world in the year 2000 then rampaged into some of the toughest …

The State Of Research - Farrah Bostic, Founder

August 15th, 2019


Farrah Bostic runs The Difference Engine where she does brand strategy and qualitative research. In this chat, we discuss the latter and Farrah shares very clearheaded and astute observations about where research is at …

Working With Other People Isn’t Meant To Be Easy - Walk And Talk, San Francisco

August 13th, 2019


Politics, ego, and extroverts - how do you deal with them? In this episode, we answer 20-plus questions about working with other people - why it’s …

Strategy On The Road - Olivia Poglianich, Strategist

August 8th, 2019


Olivia Poglianich is a freelance brand strategist from New York. She studied at Cornell and interned at BBDO. She was a finalist in BBH's Griffin …

Has Art Direction Lost Direction? - Cathy Heng, Creative Director

August 6th, 2019


Art direction is a beautiful thing - to reach for an idea that says one thing clearly and clearer than the other visual ideas it competes with and to …

Does The World Still Need Digital Strategists? - Bogdana Butnar, Strategy Director

August 4th, 2019


Bogdana Butnar is currently contracting as Digital Strategy Director at Accenture, London. She ran strategy at Poke, she once worked at Google, and she was MD of MRM in Romania. She's a ferocious learner, she loves …

Strategy Job Interviews - Walk And Talk, London

August 2nd, 2019


Today, a chat about strategy job interviews, Europe, happiness, moving goal posts, problems, favorite projects, and more. Thanks for your questions:

Working With A Moving Mind - Faris Yakob, Cofounder

July 29th, 2019


Faris Yakob is a Cofounder of strategy and innovation consultancy Genius Steals. A prolific thinker and writer, he has worked all over the world and …

Questions About Research Questions - Walk And Talk, Copenhagen

July 26th, 2019


What research is useful research? How can we deal with bias? What’s a good way to take notes? What are common pitfalls in research interviews? Does …

The Executive View Of Marketing - JP Hanson, CEO

July 25th, 2019


JP Hanson is CEO of strategy consultancy Rouser where he works with executives to improve their marketing. He also contributes to Marketing Week. In …

Living Your Principles - Rosie Yakob, Cofounder

July 23rd, 2019


Rosie Yakob runs the nomadic strategy and innovation consultancy Genius Steals. She moves around the world with her partner Faris doing strategy work …

Introversion At Work - Walk And Talk, Amsterdam

July 21st, 2019


10+ questions from Instagram answered in Amsterdam, including: 

  1. What would you say to an immigrant strategist trying to find work in a new country?

The Art Of Peaceful Resolutions - Toby Ryan, Security Boss

July 18th, 2019


Toby Ryan runs security in a large casino-resort in Macau. It’s one of the biggest in the world. He’s worked in security for over two decades, having trained in martial arts and initially wanting to apply his skills for …

Cross-Race Effect And Not Being Shitty To Each Other - Rachita Vasan, Strategist

July 16th, 2019


Rachita Vasan is a strategist at Leo Burnett in Chicago. Recently, she presented thoughts about being less racist and less shitty in the workplace. A friend filmed it. I saw it. We invited Rachita to present it at The …

You Are What You Haven’t Done - Tim Levinson, Urthboy

July 15th, 2019


Tim Levinson is a rapper, songwriter, label manager, and artist manager. He’s been in the public eye for two decades as Urthboy and as part of the Elefant Traks record label (Hermitude are one of the groups representing …

Strategy At Speed - Lauren Joyce, Strategy Boss

July 11th, 2019


Lauren Joyce is the National Strategy Director at the Australian Radio Network, a company that reaches millions of Australians every week. She's also worked in media agencies (Universal McCann), branded content, and in …

Dear Strategy Career, Where Shall We Go Next? - Alasdair Lloyd-Jones, Strategist & CEO

July 10th, 2019


Alasdair Lloyd-Jones is a strategist-turned-CSO-turned-President-turned-COO-turned-CEO. Most recently, he led SET Creative, an agency that recently …

Strategizing While Black - Melle Hock, Strategy Lead

July 8th, 2019


How does it feel to be a strategist and have people invite you into strategy projects but not to do strategy? Instead, sometimes you're invited to …

Please, Can We Do Advertising Together? - Trine Keller-Andreason, Strategist

June 30th, 2019


Trine Keller-Andreason is a planner at Forsman & Bodenfors. She's worked in Denmark and New York, but now lives in Sweden. Just over a week ago, her team won the inaugural Creative Strategy Grand Prix at The Cannes …

Strategy For Sales - Walk And Talk, Bryant Park

June 29th, 2019


Today - a quick word to strategists who work in pre-sales for tech platforms and publishers, as well as for agencies that are new to strategy and mostly use it in pitches. Plus questions about doing strategy without …

A Young Lion In Cannes - Max Slonim, Strategist

June 27th, 2019


Max Slonim is a senior strategist at Initiative in New York. He's attended the Cannes Lions International Festival of Creativity twice. The first time he attended was to compete as a Young Lion. He and his partner had …

Your Questions Are My Priority - Walk and Talk, Central Park

June 22nd, 2019


Your questions answered in the face like a dog with its head out the window of a car speeding down a freeway. 

For more strategy talk:
1. Strategy …

Get In Where You Fit In (Or Make A Thing To Fit You) - Zoe Scaman, Strategist

June 21st, 2019


Zoe Scaman runs Bodacious, a strategy consultancy in London. After a good run through Droga5, Undercurrent, Naked, and Adidas (yeah yeah, this is …

Your Voice Is In My Hands - Chapin Clark, @RGA

June 19th, 2019


ECD Chapin Clark works at R/GA in New York. He has done so for a very long time, so long R/GA put its voice in his hands. It's not because he outlived his coworkers and R/GA had no choice, and it's not because Chapin …

Studying The World - Nayantara Dutta, Strategist

June 13th, 2019


Nayantara Dutta has lived in Scotland, Vietnam, Hong Kong, India, and the USA. As a third culture kid, she has had to contemplate how to fit in as …

Saying What You Want To Say But Can't - Mickey Taylor, Adweak

June 11th, 2019


Mickey Taylor runs Adweak, a satirical Internet presence that mocks advertising and all the silly things we do. He's a long-time creative director on the West Coast of the USA and has navigated his career from more …

How Strategists Speak To Themselves - Walk And Talk, Central Park

June 9th, 2019


In this episode, I answer a few questions from Instagram - Does strategy need a rebrand? How do you get an executional client to think bigger? How do you avoid post-rationalizing ideas? What’s up with “purpose”? For …

How Advertising Bro Culture Hurts Non-Bros - Megan Averell, Boss

June 5th, 2019


Megan Averell runs The Insight Inn, a research and strategy consultancy. After years working in large agencies, she decided she’d had enough of Bro …

Selling Clients Online, Selling Yourself Offline - Duane Brown, Digital Marketer

June 5th, 2019


Duane Brown runs a digital marketing agency called Take Some Risk. He’s all across PPC (Pay Per Click) and the hashtag of the PPC community #PPCChat. He’s visited 40 countries and he has just moved from Vancouver to …

Strategy Upon A Strategist (ZeeMELT) - Walk And Talk, Central Park

June 1st, 2019


A quick look at the ZeeMELT Conference in Mumbai this week just after I arrived back in NY. It includes a brief summary of talks by Faris & Rosie, Laura Bambach, Vicki Ross, Dave Trott, Kate O’Neill, Mr Sodhi, …

Live Action Strategy - Dos Toros, Mexican Food - Julian Cole, Davis Ballard

May 27th, 2019


Dos Toros is a Mexican food joint. They are lunch-sponsoring the first occurrence of The Strategy Super Sizer Megaclass in New York. So we thought …

Writing Creative Briefs - Walk And Talk, Central Park, Memorial Day Weekend

May 25th, 2019


Writing creative briefs, creative brief templates, running brief-writing workshops, propositions, and more. Shout-outs to Gillian Rightford and Shane …

Not Dancing Around Diversity And Inclusion - Lauren Cole, The One Club For Creativity

May 24th, 2019


Lauren Cole is Senior Manager of Inclusion & Diversity at The One Club For Creativity. In this role, Lauren helps organizations improve how they …

Learning Strategy - Walk and Talk, Riverside Park

May 18th, 2019


How do you learn strategy? In this episode we look at 15+ questions from strategists around the world and we discuss deliberate practice, sets, and …

London New York Brooklyn Strategy - Ben Phillips, World Champion of Strategy Skateboarding

May 18th, 2019


Ben Phillips is Strategy Director at Anomaly in New York. His parents are from America. I'll claim him as Australian because my family and I walked past him this one time in Ultimo, Sydney. He did work in Sydney. Then …

Go For It - James Kirkham, Agency Cofounder

May 17th, 2019


James Kirkham co-founded and co-sold the agency Holler. He started it in London. He was young and naive. He worked to spread offices around the …

How To Make Generalization Work - Kate Richardson, Consultant and Coach

May 16th, 2019


Kate Richardson is a marketing consultant who can work on a wide array of projects. As a generalist, she touches business strategy, marketing …

What Makes Strategy Harder Than It Needs To Be - Walk And Talk, Central Park

May 11th, 2019


A chat about 27 things that make strategy harder than it needs to be as suggested by the good folks who answered my question about this on Instagram. …

Putting Yourself And Your Campaigns Out There - Julian Cole, Comms Planner

May 9th, 2019


Julian Cole was formerly the Head of Comms Planning at BBDO in New York. We've known each since around 2008. We've blogged, taught Skillshare, and …

Working In Tokyo While Watching It And Making It Dance - Mike Sunda, Strategist

April 27th, 2019


I don't know how good Mike is at strategy but I'd hire him just from how good he is at the things that make a good strategist: finding out stuff, spending time in unfamiliar places, talking to people, documenting it …

What Anxiety Is Good For - Rob Estreitinho, Strategist

April 24th, 2019


I interviewed Rob about philosophy a year ago. This time, we chat anxiety and what it's good for. For some reason, there are topics like this that I really want to talk about but when I ask the questions... I get a …

AMA - 20 Questions From Instagram - Walk And Talk, Central Park

April 19th, 2019


Here are answers to about 20 questions people asked today via Instagram Stories. The questions include: How do you inspire creative teams? What do I …

How BBDO Does Business Development - Nicole Landesman

April 12th, 2019


Nicole Landesman is Head of Business Development at BBDO in New York, where she helps potential clients navigate everything BBDO has to offer. And …

The Crucial Challenges Facing Brands And Their Marketers Right Now - Jason Lonsdale, CSO

April 9th, 2019


Jason Lonsdale is the Head of Brand Strategy at Ogvily. Originally from New Zealand but now based in New York, Jason manages a team of strategists across America. 

We discuss:

- What Ogilvy New York is about

- B2B …

Work That’s Unafraid To Go There - Helene Dick, Strategist

April 5th, 2019


Helene Dick is Strategy Director at New York's Barton F Graf, an agency renowned for provocative work. And in a time where provocative work seems rare, how on Earth do these ideas travel through an agency committed to …

What Makes A Good Planner? - John Kenny, CSO

April 4th, 2019


John Kenny is CSO of FCB Chicago, an agency with a planning team of 85 people. A transplant from Ireland who arrived in Chicago many years ago to …

Getting Beyond Stereotypes - Dave McCaughan, CSO

March 29th, 2019


Dave McCaughan was a public librarian for 10 years then worked 27 years for McCann in Australia, Thailand, Hong Kong, and Japan. This makes him one of Australia's earliest planners. He is still based in Asia - Bangkok, …

Singapore As A Metaphor For The Future Of Advertising - Mylene Ong, Strategy Boss

March 29th, 2019


Mylene Ong is the Head of Strategy at Colenso BBDO in Auckland, New Zealand. She has worked in New York, Shanghai, and her hometown Singapore. Much …

Insights - Walk And Talk, Central Park

March 27th, 2019


On Instagram, I recently asked people what questions they had about insights and I responded as an Instagram Story. This episode of Sweathead is those questions and my responses but on a walk around Central Park. …

The Independent Agency Mindset - John Harris, CEO

March 25th, 2019


John Harris is CEO and President of Worldwide Partners. Worldwide Partners is a network of 72 independent agencies in 40 countries. It has existed since 1938. One thing that makes Worldwide Partners interesting is that …

What’s It Like Client-Side? - Emma Brooks, Marketer

March 23rd, 2019


Emma Brooks leads marketing at Toronto's Wattpad. Wattpad serves stories to 70 million people around the world every month. Many of the authors are anonymous and many share as they write. Some of the stories are making …

Short-termism And Writing About Strategy - Gareth Price, Strategist

March 20th, 2019


Gareth Price is a senior planner at JWT/WundermanThompson in London. He won the 2017 IPA President’s Prize and the Advertising category in the 2018 WPP Atticus Awards for his IPA Excellence Diploma thesis, Thinklong, …

How To Create A Good Culture For Account Planning - Matt Tanter, CSO

March 19th, 2019


Matt Tanter is the Chief Strategy Officer at Grey London and the Chair of the Account Planning Group (APG). As far as planning credentials go, CSO + Grey + London + Chair of APG = legit. He's a leader who's interested …

What Holds Us Back From Better Creative Work - Gillian Rightford, MD

March 18th, 2019


Gillian Rightford grew up in the vibrant South African advertising industry. Now, Gillian lectures at the University of Cape Town and, in her company …

How To Make A Global Brand Feel Local - Govind Pandey, CEO

March 17th, 2019


Govind Pandey is CEO of TBWA\India, a global advertising agency he sees as a startup. This idea is an easy one to say but Govind can speak to what this actually means as part of his philosophy of running the company (Is …

The Only Work To Do Is Brave Work - Anselmo Ramos, CCO

March 15th, 2019


Anselmo Ramos cofounded and sold the Miami agency David after years working his way around the world. Madrid, New York, Sao Paulo, and Buenos Aires …

Why Live In Public On The Internet? - Lynne D Johnson

March 14th, 2019


Lynne D Johnson is an adjunct professor at SUNY, she's worked in agencies like R/GA, in publishing companies such as Fast Company, and she did a stint at the Advertising Research Foundation. She has spent well over two …

How To Listen To Yourself - Heidi Hackemer

March 10th, 2019


Heidi Hackemer. Many of you have heard of her, met her, watched her speak, or read her. Many of you will have seen her article "I've cried on a few runs lately" in which she documents losing her job at the Chan …

The Taboos Of Strategy Work - Kaitlin Maud, Strategy Boss

March 8th, 2019


Kaitlin Maud recently set up Current Forward, a strategy collective based in Austin, Texas. And as part of her preparation for our conversation (yes, …

Swashbuckling: A Surprise Strategy Workshop About Doing Riskier Work - Phil Adams, Strategy Boss

March 7th, 2019


Phil Adams has helped to merge three agencies. He's also worked in London at BBH and in Edinburgh at The Leith Agency and Blonde, and is now at …

"Strategy Is Your Words" Book Excerpt - "Fighting Words"

March 7th, 2019


We're about to hit 100,000 listens. Seems like a solid number. Thank you for listening and sharing it with your friends. It means a lot to me because …

The Agency-Client Relationship - Alexandra Stankiewicz, CMO

March 6th, 2019


Alexandra Stankiewicz is CMO and Head of Online Sales at Aloha. She's also worked at Chobani and Calvin Klein. But, guess what? Alex was one of the first ten employees at Mother New York and she spent seven years there. …

We Are More Alike Than Different - Omer Azeem, Strategy Lead

March 2nd, 2019


Omer Azeem is 20 years into a career that has taken him from Pakistan to Saudi Arabia, Oman, Eqypt, Qatar and back to Pakistan. We recorded this a few weeks ago before the war talk between Pakistan and India this week …

Doing Strategy Alone (But For 1.3 Billion People) - Priyanka Agrawal, Strategist

March 1st, 2019


I spoke to Priyanka today. She was in Bombay - or "Mumbai," as some call it. Earlier this week, news abounded with fears of international war between India and Pakistan. We discuss this then we discuss doing strategy as …

How To Work The System - Jerrold McGrath, Disorderly

February 27th, 2019


Jerrold McGrath helps artists and creators solve big problems and work out how to make a living from their art. He spent a decade consulting with …

Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead

February 24th, 2019


Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He's worked in the UK, NYC, and Sydney. 

We discuss:

- The blindspots of different types of agencies doing brand strategy
- …

Go Deep, Go Offbeat - Mel McShane, Brand Strategist

February 23rd, 2019


Mel McShane has spent well over a decade at renowned design agency Wolff Olins and consults with executives around the world on their brand …

The Billionaire’s Strategist - Simon Smiles, UBS

February 20th, 2019


Simon Smiles is the Chief Investment Officer for the Ultra-High Net Worth investors of UBS in Switzerland. He spends his days with people who have over $50M in investments with UBS. UBS banks with half of the world's …

Solve Your Own Problem - Open Strategy's Jonathan Colmenares & Matt Butler

February 15th, 2019


Jonathan Colmenares and Matt Butler established Open Strategy at the start of 2015. They assembled strategy presentations and tools into a website. …

Strategy To Right Wrongs - Harsha Prag, Strategy Boss

February 14th, 2019


Imagine if you could put your strategy skills to work for some kind of good. All that brainpower, that empathy, and that creative lust... surely you …

Quick, Double Down! The Heart of American Strategy - Tom Morton, CSO

February 13th, 2019


Tom Morton is co-CSO of R/GA in the USA. It's a new role, so new it was announced this week. Tom shares the role with Jess Greenwood. With over 60 …

When A Strategist Runs The Agency - Samanta Judez, MD

February 5th, 2019


Samanta Judez is Managing Director of DDB Barcelona. Before this, she was the agency's CSO. She isn't alone as a planner-turned-agency-leader but the …

Strategists, Where Are Your Spines? - Murray Calder, Strategy Lead

February 4th, 2019


How would you feel the day you found out you had cancer? How would you feel the afternoon after your first chemotherapy session? How would you feel …

This Business Is Personal - Sudeep Gohil, Strategy Head

January 30th, 2019


Sudeep Gohil has worked in Sydney, London, Portland, LA, Mumbai, and Tokyo. He's run a Droga5 office, led strategy at Wieden and Kennedy, helped 72andsunny develop plans for Asia, and now runs brand strategy at KPMG.   

You Have To Be Part Of Something - Tina Yip, STRTGST

January 28th, 2019


The strategy life is full of lonely strolls through the garden of the mind, blank timesheets, and career paths. Sometimes, there are allies. …

Raising Children In Advertising - Jake Rusznyak, Creative

January 23rd, 2019


Jake Rusznyak has held very senior creative roles in very good advertising agencies in Sydney. BMF, Host, and The Monkeys feature on his resume. But …

Designing Research for Design Thinking - Kate Bordwell, Researcher

January 22nd, 2019


Kate Bordwell leads design research at Skyscanner in Scotland. Yes, the website that helps you fly places for your Instagram feed. And in former lives she was an account planner and a digital strategist. So how do all …

The Early Years Of Strategy Careers - Tess McGourty, Strategist

January 17th, 2019


Tess McGourty is strategy lead at Elephant in Los Angeles. Elephant is part of digital agency Huge so Tess now works on digital projects. She started in a media agency then spent several years in advertising. And she …

Advertising Under Pressure - Nancy Hill, Former 4As President

January 16th, 2019


Nancy Hill became President and CEO of the 4As in 2008. The 4As is the American Association of Advertising Agencies. It is the main advertising agency body in the USA. In 2008, the economy tanked, middle-management …

Getting People To Work In Digital Agencies - Tom Beck, SoDA

January 15th, 2019


Tom Beck once ran then sold an agency. Now, as the Executive Director of the Society of Digital Agencies (SoDA), he helps other people who run …

Five Critical Marketing Facts - Wiemer Snijders, Consultant

January 13th, 2019


Marketing consultant Wiemer Snijders recently gathered some of his favorite brains into a book. The book is a call to marketers and strategists of …

Marketers Fight For Ideas - Fernando Machado, Global CMO Burger King

January 12th, 2019


Fernando Machado is the Global CMO of Burger King. His marketing team is one of the most creatively awarded teams in recent years. And that's all you need to know. I recorded this interview with a brand new microphone …

21 Challenges Facing Strategists Right Now - Lucy Cochran, Strategy Head

January 11th, 2019


Lucy Cochran has just arrived in New York. She's run strategy teams in Australia and Amsterdam. She's won a bunch of awards. She ran the Melbourne arm of the Account Planning Group. And we decided to give ourselves the …

Take Creative Risks Or Else - Suzy Batiz, Poo-Pourri

January 9th, 2019


Suzy Batiz is founder and CEO of Poo-Pourri. She is in a minority of business leaders who insist creativity is so important to a business that it's a …

Applying Strategy To Life - Heather LeFevre, Strategist & Author

January 5th, 2019


Heather Lefevre has done a lot for strategy people. With The Strategist Survey, she helped strategists understand their salaries. With her book "Brain Surfing", she takes strategists around the world with her to meet …

What Can Go Right? A Primer On Positive Psychology - Courtney Ackerman, Researcher & Author

January 4th, 2019


Courtney Ackerman is a researcher and author. She focuses on positive psychology. Her first booked was called "My Pocket Positivity" and contains …

Can You Plan Happiness? - Mo Seetubtim, The Happiness Planner

January 2nd, 2019


How much is happiness a leap of faith? And, like entrepreneurship, does the leap ever end? Meet Mo Seetubtim. Mo runs The Happiness Planner while running around the world to cities such as Bangkok, London, San …

On Being Somebody And Hip Hop - Miguel D'Souza, Journalist

December 24th, 2018


In October 1990, Miguel D’Souza started The Mothership Connection on 2SER FM with Roxanne. Within a couple of years it was Sydney’s preeminent hip hop radio show. Every Tuesday at 2pm (or at 2.30pm for a period), it was …

It's More Than A Numbers Game - Becky Wang, CEO

December 20th, 2018


Becky Wang is CEO and Founder of Crossbeat, a company she set up after running data and analytics at Saatchi & Saatchi New York then at Droga5. …

Working In Media Strategy In China And New York - Shann Biglione, CSO

December 19th, 2018


Shann Biglione recently moved to New York as the Head of Strategy at Zenith after five years in China, including a stint as CSO of Publicis Media. And he's French. With an Italian last name. So what are all these places …

What Can A Journalist Teach A Strategist? - Ky Chow, Journalist

December 19th, 2018


Ky Chow is a journalist. He's appeared on or in Sky News, The Financial Review, ABC, and SBS in Australia. But he didn't start his journalist career until his late 20s. He spent his early twenties in accounting and …

It's Noisy In My Head - Natalie Tran, National Treasure

December 18th, 2018


Natalie Tran has spent her entire adulthood on YouTube. Not literally. But she first published videos to YouTube in 2006 when she was 20 and she kept …

What Am I Doing With My Life? - Sam Hammington, Actor

December 13th, 2018


Sam Hammington is an extreme freelancer. When he's working, he's really working. And when he's not, he's really not. That's because Sam is an actor. …

How Do You Think About A Museum? - Seb Chan, CXO

December 9th, 2018


Seb Chan is Chief Experience Officer at the Australian Centre for the Moving Image (ACMI) in Melbourne, a museum that over 1.5M people visit every year. Seb has also led digital efforts at the Powerhouse Museum in …

Extreme Is Clear - Fredrik Öst, Creative Director

December 4th, 2018


Fredrik Öst is Founder and Creative Director of Stockholm agency Snask. Snask makes bold, frank, outspoken work. This is why I've had a crush on …

The Power Of Negativity - Ryan Wallman (Dr Draper), Copywriter

December 3rd, 2018


Ryan Wallman is an Associate Creative Director at Wellmark in Melbourne, Australia. He's also a prolific Internet satirist. It's not that he satires …

Insights Are Life And Death (But You Take Them All Too Seriously)

November 30th, 2018


An update about all things Sweathead as well as the talk from Google Firestarters in London mid-November. It's not the actual talk. It's a reading of an 11-page script of the talk. If you like it, let me know. …

How Could You Work On That? - Jen Bonhomme, Strategist

November 28th, 2018


Where are your morals? Do they exist on one side of a line and prevent you from working on projects and clients on the other side of the line? Where is the line? How did it get there? Has it ever moved? Jen Bonhomme is …

Starting Out In Social - Jack Appleby, Creative Strategist

November 27th, 2018


LA's Jack Appleby is a Director of Creative Strategy. He has touched projects for Beats by Dre, Microsoft, Rockband, and more. Almost a decade into a career that has focused largely on whatever social is and with a …

Freelance Strategy For Life. Or Is It? - Camilla Grey Petty, Freelance Strategist

November 21st, 2018


Camilla Grey Petty is an independent strategy director who's walked the halls of London's Wolff Olins, Brand Union, and Moving Brands, and is now …

Strategy For Sex Lives - Lani Wyche, Product Strategist

November 21st, 2018


Lani Wyche is a product strategist at Dame Products. She holds a BA from Stanford and she has spent some time in agencies, but now she spends her …

Get Your Head Into Words - Justine Bloome, CSO

November 14th, 2018


CSO Justine Bloome runs strategy at Vayner in NYC and is about to run a planner into the world. Not a strategy planner - a book planner. A journal …

Pass it on. Plan, teach, plan. - Germaine Fagan, Strategist

November 10th, 2018


Germaine Fagan recently hosted an event to honor the life of a planner, Grace McDermott, in Dublin. Grace was a planner from New York who passed away in Ireland last year after what sounds like years of passion for …

Where Are My People? - Rachel O'Donovan, Thomas Geoghegan, Strategists

November 10th, 2018


Dublin's Rachel O'Donovan and Thomas Geoghegan are strategists who want other strategists to talk about strategy. They recently set up a Dublin branch of London's Group Think, a community of hundreds of strategists that …

Could I Get Some Agile On The Side, Please? - Neil Perkin, Consultant

November 8th, 2018


Neil Perkin is a digital consultant and author who helps businesses move faster. One could call him a jockey. Workshops are his gentle whip. Live …

What If Strategy Were Stand-up Comedy? - Fanny RK, Strategist

November 7th, 2018


Fanny RK makes jokes. She also does stand-up comedy. That's not to say her strategy at companies like Shopify and Johns St has ever made anybody laugh. But what if it did? What if a strategist used techniques that make …

Have Passport. Will Travel, Teach, And Plan. - Edwin Rager, Strategist

November 7th, 2018


Edwin Rager is a Bolivian in Argentina who is about to move to Colombia. He's taught strategy at Brother and worked at Mother, Google, and MediaMonks …

The Strategy and Planning Scrapbook - Alex Morris, Strategist

October 24th, 2018


Alex Morris has just published a strategy scrapbook that will stir the soul of even the most rusted strategist. And it will set alight the rainbow of …

Run, Strategy Department, Run! - Agathe Guerrier, Strategy Head

July 2nd, 2018


BBH LA Head of Strategy Agathe Guerrier has run a strategy department or two, and, right now, when it seems strategy doesn't always know where it's …

The Search Of Strategy - Michael King, CEO

June 29th, 2018


Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and how machine …

Spend Your Privilege - Sarah Moran, CEO

June 27th, 2018


Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she's aiming to teach technology to 1,000,000 women by 2025. The …

How To Do Account Planning - Mark Pollard

June 14th, 2018


In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I'd read it to you and add a little extra context (but not too much).

Over 90,000 people have read this article. …

Turn Your Data Wars Into Wrestles - Tony Clement

June 8th, 2018


Tony Clement has worked data in agencies in Sydney, London, and New York. We've worked together in two of these places - Leo Burnett in Sydney about a decade ago and then at Brooklyn's Big Spaceship.

Tony has the rare …

Work The Angles - Tony Effik, Strategist

June 5th, 2018


Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections …

Planning Is For Punks - Gareth Kay, CSO

June 1st, 2018


Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston.

However, he's originally from England where he achieved a MA in Philosophy, …

Respect Words, Respect Writers - Vikki Ross, Copywriter

May 31st, 2018


Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling.

Vikki Ross also trains, mentors, and judges. She does these things with the …

Why You Aren't Getting Ahead - Dr Kasey Windels, Academic

May 29th, 2018


Why have so few women progressed into senior roles within creative departments? Dr Kasey Windels has researched this.

In 2008, she analyzed the 1984, …

You Can't Growth Hack Your Way Out Of Being F&*ked - RG Logan, Strategy Head

May 24th, 2018


Know Vice? RG Logan works for their agency Virtue. He's worked in advertising, social, and digital agencies, but now spends his days helping brands to create content worth watching.

We discuss:
- What a publisher agency …

Is Advertising For You Anymore? - Jocelyn Lai, Consultant

May 23rd, 2018


Jocelyn Lai has assembled teams at Droga5, R/GA, and GSD&M. She now does this for companies all over the place through her own consultancy in …

Advertising Is Up For Grabs - Bennett D. Bennett, Writer

May 23rd, 2018


The Drum's Bennett D. Bennett once worked as a copywriter inside a large New York agency but now writes about agencies and the media world in which …

All Your Socials Look The Same - Adam Pierno, CSO

May 19th, 2018


CSO Adam Pierno thinks you think too much, not too well. This was Hamlet's problem. Adam also thinks all your social media looks the same. Hamlet …

Got A Gang? Every Advertising Career Needs One - Chelsea Coleman, Rachelle DiGregorio, Strategists

May 18th, 2018


Meet Chelsea Coleman and Rachelle DiGregorio. They recently formed Flock, a community of women from the University of Oregon that helps each other …

An Executive Strategy Director Who Grew Up Digital - Rachel Mercer, Strategy Boss

May 17th, 2018


Rachel Mercer is an Executive Strategy Director at R/GA in New York City. In fact, she just started the job. Three weeks ago. And we discuss this but …

"I Want To Do Work With More Meaning" - Malaka Gharib, Writer

May 16th, 2018


Whenever someone working in strategy or marketing says, "I just want to do work that has more meaning," Malaka's face is one of the faces that rushes through my head as an example of someone who is building a life and …

Your Career Needs Your Confidence - Lexie Perez, Strategist

May 6th, 2018


How do you grow your confidence?

Meet Lexie Perez. She's lived and worked in New York, Seoul, and San Francisco. She's worked in TV production, …

Do Your Ads Even Work, Bro? - Tom Roach, Data Boss

May 4th, 2018


Yeah! Tom!

Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective work for your clients. And guess what? We discuss this.

We also discuss:
- …

How A Production Company Runs (Hint: No Legs!) - Jason Prohaska, MD

May 3rd, 2018


How does a production company even work? Whether you live in an agency or not, it's so important to spend time understanding how your industry works. Especially right now as... well, hang on, is it working any more? …

Strategy Jobs. What's Going On? - Erin Noel, Recruiter

May 1st, 2018


Have you ever wanted to ask a recruiter... "Like, come on now, could you tell me what's really going on?" Well, I just did. And - BONUS - Erin Noel …

Working Through Cultures (Social Media, Agencies, Countries) - Maura Tuohy, Marketer

April 26th, 2018


Maura Tuohy is the Global Head of Social Content & Experiential Marketing at Mozilla (think the Firefox browser) in San Francisco. She has an MBA, she's studying law, she's worked in agencies and in brands, and …

Data And The Right Side Of Creepy - Mark Cripps, CMO

April 23rd, 2018


Mr Mark Cripps is CMO at The Economist in London. Mark grew up around advertising and direct marketing and then spent his career in agencies in roles …

What You Learn When You Learn Advertising - Prof Deborah Morrison

April 19th, 2018


Deb is a Shogun. A professor at the University of Oregon, she doesn't just teach, she doesn't just hold down a job, she gets people careers. She does …

What's On Strategists' Minds? - James Lees & Arthur Perez

April 18th, 2018


Group Think is a London-based strategy community that gets people together to think, drink, and discuss. They have 500+ members.

Here's an interview with James Lees (strategist at Sword and Stone) and Arthur Perez (Head …

The Philosophy of Strategy - Rob Estreitinho, Strategy

April 15th, 2018


Philosophy is dope. Sure, some of the books are dense and the words longer than a giraffe, but we all have philosophies and can improve our lives by learning how to debate them with ourselves.

Meet Rob Estreitinho, …

Starting Out In Strategy - Natalie Kim

April 10th, 2018


Yo! It's Natalie Kim from We Are Next. After 10 years in the agency world with her last role being Director of Strategy at Firstborn, Natalie now …

Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO

April 10th, 2018


Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising".

Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia.

We discuss these things:
- WTF …

What Makes People Buy Things? - Richard Shotton, Data Boss

April 10th, 2018


Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy."

We discuss the power of flaws, mirror …

Loading ...

Listen to Sweathead with Mark Pollard


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens