Cover art for podcast Surviving Art

Surviving Art

158 EpisodesProduced by Matej TomažinWebsite

The art world is a magical place full of complex conversations about unmade beds, buttered-up chairs and urinals, but nobody seems to want to talk about how it actually works. I want to change that.So, welcome to Surviving Art, a safe place where trigger words like job security and pension fund are … read more

5:29

Your art defines your customer

The kind of art we produce has an enormous effect on the end customer we attract; pretty flower paintings will attract people that like flowers. 

But this does not translate directly; some of them are much fonder of pretty flowers and may be specific about which kind of flower is deemed pretty and which isn’t. And even when getting the type, colour, and other factors right, only a few of those people might actually want their pretty flowers to be presented via paintings (the more specific our work, the less of a target group we are aiming at effectively).

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