Superhero Academy Podcast

Superhero Academy Podcast
Drew Beal - Kill The Cup

For full notes and key points, please visit LINKSOON

Summary
In this podcast, Marc Coppola interviews Drew Beal who is part of KillTheCup.com, a nationwide movement on campuses and universities to stop using non-recyclable cups. It is a social media inspired game that rewards people for uploading photos of themselves with reusable cups. By having a fun idea, killing the cup is a movement that is taking the world by storm. They talk about expanding Kill The Cup to several target markets such as independent coffee shops and even the corporate world. They talk about how we can all be part of the movement for people to kill the cup and advocate using reusable cups for everyone sexy, fun, and interesting ways.

Main Questions Asked
• How and why did Kill The Cup start? [04:13]
• What inspired you to particularly take action and establish Kill The Cup? [05:43]
• How many people are using reusable cups at the moment? [13:56]
• How many people have been participating in Kill The Cup? [17:04]
• Why did you start Kill The Cup at universities? [18:40]
• How much of Kill The Cup have you envisioned and how much of it just worked out itself? How did this fun idea come to life? [24:48]
• How can people be a part of Kill The Cup? [29:16]
• What is next for Kill The Cup? [39:29]
• What is the one thing you can ask Obama to do? What would you tell him about what you're doing? [52:50]

Powerful Quotes
• "The millenial generation, as they become the next consumer powerhouse, it is truly their daily habits and their behavior that can really have an impact on our planet's natural environment." - Drew Beal [20:24]
• "What we need to do is make sustainability not only mainstream... we have to make it sexy, we have to make it fun, we have to make it interesting." - Marc Coppola [24:12]
• "If we are going to change the shape and face of sustainability, we're going to have to change the culture." [43:10]
• "There are lots of things consumer can do to reduce our impact on the environment." [54:00]

Links Mentioned
Valhalla Agency
agency.valhallamovement.com

Contact Information for the Guest, Drew Beal
facebook.com/public/Drew-Beal‎
twitter.com/drew_beal

Kill The Cup
killthecup.com
facebook.com/killthecup

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www.valhallamovement.com
www.superheroacademy.net