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Successful Life Podcast

172 EpisodesProduced by Corey BerrierWebsite

This podcast is for your home services business. You will learn how to grow your business through sales, marketing, and branding, and how to keep you winning! Download and Subscribe NOW!

51:58

Dan Antonelli Disrupting the Branding Industry | Successful Life Podcast

In this episode of the Successful Life Podcast, I talk with Dan Antonelli about key strategies for developing the right logo and trade dress to drive franchise growth. Dan is the author of Building a Big Small Business Brand, and is the creative director of the branding firm KickCharge Creative. We discuss how to create a strong and recognizable brand for your franchise, and how to choose the right logo and design to support that brand. Dan shares his insights on what makes a successful franchise brand, and how to avoid common pitfalls when creating your own franchise brand. If you're looking to grow your franchise through branding and design, this episode is a must-listen!

Key talking points of the Episode
00:25 Who is Dan Antonelli?
02:38 Brief Description of Dan’s book
04:55 Effect of Rebranding to business revenue
09:09 How branding supposed to work?
13:44 How to see ROI through different clients.
16:15 Rebranding vs Starting from scratch
21:19 Compelling to brand and story – rather than making it hard on employees
29:02: Being different, doing something unexpected
33:01 How Dan makes changes- advertising your brand in a lot better way
35:45 Making it easier for consumers to know what you do
42:17 Selecting the right people for your brand
Magical Quotes
  “The whole  point of branding is to have  people believe something  about you  before  you  get  the opportunity to  get in the door”
“The weaker the brand, the more  money  you're  going to need to spend  online so that your listing is on the top”
“Well, you know, the interesting thing is that if you can do it right  from  the beginning, you’re  going to have  so  much  of a greater  chance of success later on.” They have to get used to that idea of being comfortable with  doing  something that  feels unnatural.  And the reason why it feels unnatural  is because  it's  different  than  what  everyone  else is doing. “Stay in your lane  and  advocate for what you're good  at, but rely  on  the  resources of agencies  and  other  experts  when you need  to,  because  again, you're  playing with the livelihoods of people.
Relevant Links:
Please join my free Facebook group
https://www.facebook.com/groups/thetradeschools YouTube:
https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg
Follow me at:
https://www.instagram.com/coreyberrier/ www.linkedin.com/in/coreysalescoach
https://thetradeschools.com/  Connect with Dan Antonelli
https://www.kickcharge.com/team/dan-antonelli/ 
https://www.linkedin.com/in/danantonelli 
https://www.amazon.com/Dan- Antonelli/e/B0027N43KG%3Fref=dbs_a_mng_rwt_scns_share  
https://twitter.com/dan_antonelli?lang=en 
https://www.instagram.com/danantonelli_kickcharge/?hl=en
 Download my #1 bestseller "9 Simple Steps to Sell
More $H!T"  with this link: https://www.amazon.com/dp/B0B2C3HHMC
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