Cover art for podcast Success Is In The Mind with Oliver Bruce

Success Is In The Mind with Oliver Bruce

63 EpisodesProduced by PinPoint MediaWebsite

In this podcast, Oliver goes on a journey to tell the candid truth around start-up and scale-up life and just how important focus, mental agility, mental health and strength is in this idealistic and largely fake world of social media and unspoken truths.Told through relatable stories of others, Oli… read more

63 Episodes | 2020 - 2022

S5 Ep64: Jesse Wilson How A Uni Ski Trip Inspired The Jubel Beer Brand

October 5th, 2022

From living in America as a child and shovelling show to earn some extra pocket money Jesse had very little entrepreneurial heritage but that doesn't seem to have stopped him growing a brand that can now be found in …

S5 Ep63: David Abrahamovitch, Founder Of GRIND Coffee Took On The High Street Coffee Chains And Won But Pivoting Into A Sustainable D2C Coffee Brand Changed Everything!

September 28th, 2022

Founder of GRIND Coffee David Abrahamovitch grew up watching his dad build multiple businesses as a child ultimately inspiring him to go it alone. It …

S5 Ep62: Elliot Coad A Former Coder & Introvert Turned Environmental Entrepreneur Eye's Up A World First IPO!

September 21st, 2022

Ecologi, one of only a few businesses in the world genuinely striving for economical change. Planting over 100,000 trees PER DAY, Elliot came up with …

S5 Ep61: Andy Shovel Not Every Business Has Takeoff like THIS For Self-Proclaimed ‘Uncool’ Entrepreneur

August 22nd, 2022

In this live on location recording, Oliver caught up with Andy Shovel co-founder of vegan food brand THIS at their London HQ. 

A born entrepreneur Andy’s hit the headlines recently for his slightly ‘out there’ …

S5 Ep60: Ep60 - Paul Richardson's Fragmented Upbringing Could Have Gone One Of Two Ways Starting With An Orphanage.

August 1st, 2022

Paul's Father ran away leaving his Mother to contemplate taking him to an orphanage. His Father returned, a 'wheeler dealer', Paul's father ended up …

S5 Ep59: E59: Habito Founder - Daniel Hegarty

March 23rd, 2022

After dropping out of school with no qualifications aged 16, Daniel Hegarty got signed to the same label as Boy George and went touring with his punk …

S5 Ep58: E58: Hicks & Brown Co-Founders - Alice Leet-Cook and Rosie Turner

March 16th, 2022

Growing up on a farm in rural Suffolk, sisters Alice and Rosie never pictured a career in the fashion industry. After they both headed off to uni, …

S5 Ep57: E57: Flexa Co-Founders - Molly Johnson-Jones and Maurice O'Brien

March 9th, 2022

After being diagnosed at 18 with an autoimmune disease, Molly Johnson-Jones was fired from her job in investment banking after requesting to work …

S5 Ep56: E56: HYBR Founder - Hannah Chappatte - Student housing, winning funding, and the hustle culture

March 2nd, 2022

From an early age, Hannah Chappatte was surrounded by successful family members, but her initial confidence took a knock when her teachers told her …

S5 Ep55: E55: Huboo Co-Founder - Martin Bysh - From programmer to unicorn entrepreneur

February 23rd, 2022

Serial entrepreneur Martin Bysh started his journey living in East London with a passion for programming games. Seeking amusement and enjoyment in everything Martin did he built 20 top 10 games before he was 30.

S5 Ep54: E54: My Supper Hero Founders - Myleene Klass and Jamie Barber

February 16th, 2022

Jamie Barber is a prolific restaurateur and founder of the Hush Collection who started out as a lawyer and musician signed to George Michael’s record …

S5 Ep53: E53: Halo Founder - Rory Sweet - Catch Up

February 9th, 2022

Rory Sweet, Founder of Halo, who originally featured in Series 1 of Success Is In The Mind, has recently sold his business for a huge $715 million. …

S5 Ep52: E52: Tame & Wild Founder - Annabel Makin-Jones - Diversifying your business and getting your products in retailers

February 2nd, 2022

Annabel Makin-Jones is a third generation Yorkshire farmer and Founder of Tame & Wild Drinks. Starting out at a young age helping out on her family farm, Annabel then went to Harper Adams to study Agri-Food …

S5 Ep51: E51: Wild Cosmetics Co-Founder - Freddy Ward - Disrupting the market and building a brand with your best friend)

January 26th, 2022

Freddy Ward is the Co-Founder of Wild Cosmetics, a direct-to-consumer subscription based deodorant company, with a heavy focus on using natural ingredients and cutting down on plastic waste with refillable deodorants. 

S5 Ep50: E50: Chase Distillery, Tyrell's Crisps & Willy's ACV Founder William Chase - How to go from bankruptcy to three back to back successful businesses.

January 19th, 2022

Trigger warning: this weeks episode contains references to suicide.

William Chase is a serial entrepreneur with over 40 years of experience running …

S5 Ep49: E49: CanO Water Co-Founder - Josh White - Creating a brand when the industry you are entering into doesn’t see the potential

January 12th, 2022

Josh White, Co-founder of CanO Water, launched the brand after returning from a holiday in Thailand where they had been inspired to drive change …

S5 Ep48: E48: Caleño Drinks Founder Ellie Webb - Going it alone, breaking the ‘funding’ glass ceiling and launching a brand

January 5th, 2022

Entrepreneur Ellie Webb spotted a gap in the market when asked to be the designated driver. Ellie realised that there were no exciting alcohol-free …

47: E47: Bradshaw Taylor Founder - Corry Taylor - Iconic gilets, taking risks and going all in on digital

December 29th, 2021

After weathering the storm that was the rural crisis of the foot and mouth outbreak in 2001, the pandemic was no problem for Corry Taylor. 
The founder, CEO and MD of outdoor clothing re-seller, Bradshaw Taylor, …

46: E46: ånd fragrance Founder - Simon Constantine - Lush, Frankincense and Going It Alone

December 22nd, 2021

Son of Mark Constantine founder of Lush, Simon Constantine stepped into the world of fragrance and entrepreneurialism launching ånd fragrance months before the pandemic. 
In this Christmas episode, Oliver Bruce asks …

45: E45: Juno Founder - Ally Fekaiki - workplace benefits and empowering employees

December 15th, 2021

After burning out and quitting his job due to the poor selection of employee benefits when he needed support with his mental health, Ally Fekaiki founded Juno, the company reimagining how we access support from our …

44: E44: Thursday Founder - Matthew McNeill Love - marketing, military and love

December 9th, 2021

Earlier in 2021 the co-founders of Thursday (the dating app) boldly announced to LinkedIn that over the next 12 months they would take their start-up …

43: E43: Pip & Nut Founder - Pip Murray - Dyslexia, Marathons & Nut Butter

December 1st, 2021

How do you build what is fast becoming the nation's favourite nut butter brand? With a creative mind, dyslexia but no clear career plan, founder Pip Murray launched her business off the back of a Government Startup …

42: E42: Boundless Founder - Cathy Moseley - gut health and activated snacking

November 24th, 2021

With aspirations of becoming a dinner lady, Cathy Moseley was born into a family with very little. Poverty however didn’t stop her, Cathy forged a career in the City trading commodities. Working her way up the corporate …

41: E41: Octopus Energy Founder - Greg Jackson - energy, innovation and sustainability

November 17th, 2021

From a milkround to Cambridge University and now founder and CEO of one of Europe's largest energy providers, Greg Jackson of Octopus Energy knows a thing or two about disrupting a market.
A 21st century energy …

S4 Ep40: E40: Series 4, Season X - Success Is In The Mind

November 10th, 2021

Closing Series 4 with a bang Oliver has hand-picked his favourite nuggets, or what he calls “the tapas of conversations” so you can recap and refresh! 
From making £1bn in a year to not paying the VAT. Oliver’s spoken …

S4 Ep39: MOMA Foods Founder - Tom Mercer - The Oat Milk revolution, traffic cones and old filing cabinets

November 3rd, 2021

In this episode we go deep into the revolution that’s sweeping the world, that of the Oat Milk revolution.
Founded in 2006 by Tom Mercer from a …

S4 Ep38: E38: Dr. PAWPAW Co-Founders - Johnny and Pauline Paterson - TikTok, UGC and going stateside!

October 27th, 2021

Husband and wife duo Johnny and Pauline Paterson founded much loved brand Dr. PAWPAW in 2013 after their daughter was diagnosed with Eczema. Their …

S4 Ep37: E37: Capsule Founder - Thomas Wynne - innovation, disruption and sustainability!

October 20th, 2021

From his parents having meetings around their breakfast table, Thomas Wynne was born into the world of Insurance. In 2020 the business his parents …

S4 Ep36: E36: Founder - The&Partnership - Johnny Hornby - Carphone Warehouse, Ping Pong & VAT

October 13th, 2021

Famed for being labeled ‘England’s leading adman’, Johnny Hornby founder of The&Partnership spoke to Oliver about how he founded and runs the now global agency. 
With some 1,400 staff, working on some of the …

S4 Ep35: E35: Bee Inspired Co-Founders - Mark Corcoran & Steven Robb - Movie Plots, Lionel Messi and Streetwear

September 29th, 2021

Former Scottish footballers Mark Corcoran and Steven Robb launched their clothing line Bee Inspired as a bedroom brand in 2013. From then their …

S4 Ep34: E34: UpTime Founder - Jamie True - Knowledge Hacking, Blockchain and Cookies

September 22nd, 2021

Serial entrepreneur Jamie True set up his first business at the age of 17 turning over circa £6 million! Over the past 20 years Jamie founded a …

S4 Ep33: E33: Joe & Sephs Co-Founder - Adam Sopher - The World's First Alcoholic Popcorn, Bill Gates & Willy Wonka

September 15th, 2021

Popcorneur, Co-Founder and Director of Joe & Sephs, Adam Sopher didn’t follow the normal route to the kitchen. With a background in corporate …

S4 Ep32: E32: The Bunch Founder - Elliott Herrod-Taylor - Making over £1million with just a spreadsheet.

September 8th, 2021


Ex-professional rugby player Elliott Herrod-Taylor’s career was cut short thanks to a spider’s bite! He founded his first business UP4 Events whilst at university thanks to his love of music and juggled this alongside …

S4 Ep31: E31: Tenzing's Founder - Huib van Bockel - RedBull to Plant Based Energy Drink Startup

September 1st, 2021

The former Head of Marketing at Red Bull in Europe, Huib van Bockel quit his high-profile job to create a brand with purpose and an energising drink …

S4 Ep30: E30: S4Capital Founder - Sir Martin Sorrell - Digital Transformation, FTSE100 and Unicorns.

August 25th, 2021

Sir Martin Sorrell, famed for 'inventing the earn-out', taking over WPP and aggressively scaling the largest Ad Agency in the world talks to Oliver about his greatest successes and biggest regrets. 

Founding S4 Capital …

S3 Ep29: E29: Series 3, The Best Bits - Success Is In The Mind

June 16th, 2021

Series 3 saw the winning of awards, international conversations, tonnes of bloopers and even more inspiration. Join Oliver as he looks back at some of the best (and worst) takes of the last series.  
With the …

S3 Ep28: E28: Genies, Founding Team Member, Izzy Pollak - Success Is In The Mind

June 9th, 2021

As a founding team member and Head of Avatar SDK and API at Genies, Izzy Pollak is no stranger to the technology startup world. 💥
Branded as ‘the …

S3 Ep27: E27: Public Speaker & Philanthropist Julie Kent - Success Is In The Mind

June 2nd, 2021

For our charity special podcast episode, Oliver Bruce chats to Julie Kent MBE about how she is a self-proclaimed go-giver 🥰 👏
“Always giving”, …

S3 Ep26: E26: Impresm Co-Founder and CEO Alizé Marchand - Success Is In The Mind

May 26th, 2021

Oliver Bruce talks all things startup with Alizé Marchand, co-founder and CEO of Impresm; a marketing company specialising in helping the financial …

S3 Ep25: E25: Perkier Co-Founder and CEO Ann Perkins - Success Is In The Mind

May 19th, 2021

Ann Perkins, co-founder and CEO of health snack brand Perkier, started out making healthy snack bars with co-founder Steve Turner in their kitchen to help with her gluten and dairy free diet. Jumping ship from global …

S3 Ep24: E24: SLG Brands Founder and Executive Creative Director Miles Dunkley - Success Is In The Mind

May 12th, 2021

From being handed the reins to a business turning over £700k in 1995 and growing it in 4 years to £2.5m turnover, SLG brands (as it's now known) currently boasts a turnover of some £32m+ with over 120 staff and are …

S3 Ep23: E23: Imagen Insights CEO Jay Richards - Success Is In The Mind

May 5th, 2021

Now a Forbes 30 Under 30 alumni and one of 5 children from a migrant family, Jay had a rebellious start to life whilst at school. The born salesman, …

S3 Ep22: E22: Bamboo Tech CEO Lorrin White - Success Is In The Mind

April 28th, 2021

From hiding behind her desk in an operational role, to backing out last minute on a move to Frankfurt, redundancy and entering the male dominated …

S3 Ep21: E21: Staze Founder Jay Olenicz - Success Is In The Mind

April 21st, 2021

Having left a comfortable career with a management consultancy business Jay and his co-founder Henry decided it was a good idea to start a last …

S3 Ep20: E20: MunchyPlay Founder Sophia Procter - Success Is In The Mind

April 14th, 2021

Sophia Proctor who in a former life worked in PR for British Airways before being made redundant just before the 2020 pandemic used her redundancy payoff to change her life forever. 🚀

Sophia conceptualised, designed, …

S2 Ep18: Co-Founder Niklas Hildebrand - Success Is In The Mind

January 20th, 2021

Becoming the worlds largest podcast collaboration platform wasn't where it all started Audry's co-founders... 

Niklas' initial business idea …

S2 Ep17: Cudoni Founder & CEO James Harford-Tyrer - Success Is In The Mind

January 13th, 2021

From a life in the city to selling second handbags, not the route to entrepreneurialism one might imagine. 

James, since founding Cudoni (luxury goods and fashion resale service)  through the power of LinkedIn and the …

S2 Ep15: Success Is In The Mind: Richard Lowden Founder & CEO - Green Motion

December 30th, 2020

Lifetime entrepreneur Richard Lowden started his career working under an alias for his Dad's business so his colleagues didn't realise he was the …

S2 Ep14: Success Is In The Mind: Adam & Eloise Co-Founders - Big Bake London

December 15th, 2020

Founded in 2017 the duo behind Big Bake London would be more likely to be found in a glass fronted boardroom than a kitchen full of icing sugar. 

S2 Ep13: Success Is In The Mind: Ed Bonnar Co-Founder - Beaufort & Blake

December 2nd, 2020

SUCCESS for 15% OFF all products at - available until 31st December 2020. 

Before visiting a mate at University for a pint Ed worked on Saville Row cutting his teeth in the world of tailoring. …

S2 Ep12: Success Is In The Mind: Camille Knowles Author & Founder - The Beauty of Eczema

November 18th, 2020

For 15% off all products mentioned in this podcast use discount code CAMSUCCESS 

Hospitalised aged 21 from one of the most common skin conditions, eczema, Camille decided she wanted to empower and inspire other …

S2 Ep11: Success Is In The Mind: Rory Sweet CEO & Founder - RBR/Hardware Interview

November 4th, 2020

Oliver Bruce interviews Rory Sweet, the British version of The Wolf of Wall Street...

Rory Sweet founded RBR Networks from his London flat in his …

S1 Ep10: Series 2 Trailer - Success Is In The Mind

October 21st, 2020

With over £1bn worth of interviews in Series 2 we've the great and good of entrepreneurial Britain discussing what it takes to turn a dream into a reality. 

Launching November 4th 2020. 

S1 Ep9: Success Is In The Mind: The Best Bits - Series 1

September 30th, 2020

In this podcast we look back over the last 8 inspirational and highly entrepreneurial episodes. 

From gin and hand sanitiser to influencer marketing …

S1 Ep8: Success Is In The Mind: Jasmine Thomas - Ohana CBD Interview

September 23rd, 2020

After being diagnosed with Multiple Sclerosis in 2015 Jasmine Thomas said to her mother "there's no point in crying over spilt milk" alas this belief …

S1 Ep7: Success Is In The Mind: Felix Favor Parker - Fairfax and Favor Interview

September 16th, 2020

From bouncy castles to gun slips followed by a trip to Spain to start a shoe business which ultimately led to a court settlement... Starting a …

S1 Ep6: Success Is In The Mind: Susannah Scofield OBE - Director General for the DSA Interview

September 9th, 2020

From Director of Opportunities at the Royal Mail through to Editor in Chief at Woman in Business Magazine, Susannah Scofield's corporate career spanned nearly two decades.  Susannah picked up an OBE from HRH in the New …

S1 Ep5: Success Is In The Mind: Melanie Goldsmith - Smith & Sinclair Interview

September 2nd, 2020

Initially a byproduct of a dating board game (pre Tinder/Bumble) Smith & Sinclair brought to market alcoholic gummy sweets. 3 days after …

S1 Ep4: Success Is In The Mind: Hugo Tilmouth - ChargedUp turned CleanedUp Interview

August 26th, 2020

How do you make £1million of revenue in 1 week during a global pandemic? Hugo Tilmouth tells us how... 

University engineering graduate turned entrepreneur Hugo Tilmouth, like many of us, never predicted the global …

S1 Ep3: Success Is In The Mind: Chris & James Horne - GunsOnPegs Interview

August 19th, 2020

How do father and son team Chris and James Horne turn their hobby and ultimately vision of an online sporting broker into a reality? 

Having not …

S1 Ep2: Success Is In The Mind: Felix Elliott-Berry - Sibling Distillery Interview

August 12th, 2020

What does it take to grow a gin brand with no distilling license in a market flooded with competition and very little knowledge? Felix and his 3 …

S1 Ep1: Success Is In The Mind: Harry Hugo - Influencer Marketing Agency Goat Interview

August 4th, 2020

At 25 years old and with over 120 staff Harry Hugo seems to be doing everything right. Aged 18 he raised £25million to start his second business …
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