Cover art for podcast Strike Gold

Strike Gold

36 EpisodesProduced by Jonathan Kahn & Roy PovarchikWebsite

Are you a startup or tech company looking for free growth, content or creative advice? Jonathan Kahn and Roy Povarchik offer up marketing & creatives advice, tips, and tricks and have fun doing it. Sometimes even without being asked too.New episodes every Monday.

54:51

Is Influencer Marketing Just a SHAM!?

In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet?

In this episode we talk about:
-Is influencer marketing real or is it just the sham?
- what it takes to create an impact with influencer marketing (and what are the common mistakes)
- What is the one metric you should care about when choosing the influencer
- Are Brand rivalries is it worth doing?
- What is the one element that will make or break your brand rivalry campaign
- Are you hitting your emotional cues in your advertising?

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