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Strike Gold

36 EpisodesProduced by Jonathan Kahn & Roy PovarchikWebsite

Are you a startup or tech company looking for free growth, content or creative advice? Jonathan Kahn and Roy Povarchik offer up marketing & creatives advice, tips, and tricks and have fun doing it. Sometimes even without being asked too.New episodes every Monday.

31:16

How to Market a Merch & Swag Company! [Brainstorming Session]

In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation!

In this episode we cover:
- Going into the mind of your target audience
- How to stand out (and why it’s better than being better).
- Smart targeting strategies
- Why your ads should resonate what your target audience already has in mind
- How to use analytics to choose your marketing message and ad.
- Does your audience wants to make the best decision or the best received decision by their boss.

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