Cover art for podcast Strike Gold

Strike Gold

36 EpisodesProduced by Jonathan Kahn & Roy PovarchikWebsite

Are you a startup or tech company looking for free growth, content or creative advice? Jonathan Kahn and Roy Povarchik offer up marketing & creatives advice, tips, and tricks and have fun doing it. Sometimes even without being asked too.New episodes every Monday.

1:08:39

The secrets to becoming a Technical Marketer! (Elad Levy)

Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today. 


In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer. 

He also talks about the transition from being a “tactical” marketer to adopting a wider strategic marketing perspective, how to find marketing opportunities as a small marketing team and why you should refer to yourself as a small company and not a startup. 


In this episode you’ll learn:

 - Why calling yourself a startup is great for investors, bad for marketing

 - What are the two technical skills every marketer needs to hone 

 - How to prfioritize marketing efforts to spot the best opportunity

 - How Fixel hacked a conference to build super targeted offers 

 - Why you should start with things you can automate and scale first.

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Strike Gold

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/49238f4/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens