Strike Gold

Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today. 

In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer. 

He also talks about the transition from being a “tactical” marketer to adopting a wider strategic marketing perspective, how to find marketing opportunities as a small marketing team and why you should refer to yourself as a small company and not a startup. 

In this episode you’ll learn:

 - Why calling yourself a startup is great for investors, bad for marketing

 - What are the two technical skills every marketer needs to hone 

 - How to prfioritize marketing efforts to spot the best opportunity

 - How Fixel hacked a conference to build super targeted offers 

 - Why you should start with things you can automate and scale first.