Cover art for podcast Strike Gold

Strike Gold

43 EpisodesProduced by Jonathan Kahn & Roy PovarchikWebsite

Strike Gold is a marketing podcast hosted by Jonathan Kahn and Roy Povarchik.Each Monday, join Roy and Jonathan, for a new hour-long episode with some of the top marketers and growth experts.Learn how to grow your startup from companies such as Amazon, Elementor, Ahreds, Backlinko,, Zappo… read more

43 Episodes | 2018 - 2020

Building & Nurturing 250k Loving Users on an Online Community, BOOM25!

May 12th, 2020


This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement.

Boom25’s Head of business development Yaniv Rozen and head of …

How did Ahrefs get 250k organic visits a month?

February 16th, 2020


In this week’s episode of Strike Gold, we speak with Joshua Hardwick, head of content at Ahrefs, a company that develops SEO tools and resources to …

Customer Development with the Founder of Headliner App

February 2nd, 2020


In this week’s episode of Strike Gold, we speak with Oliver Wellington the Co-Founder of

Even though is already a …

Branding, Sales & Marketing,’s VP Marketing Shares Extraordinary Insights.

January 19th, 2020


In this week’s episode of Strike Gold, we speak with Udi Ledergor is the VP marketing at

If you’re unfamiliar with Gong, they have raised …

Marketing insights from the top B2C VC in Israel!

January 5th, 2020


This episode is different. On so many levels.

For instance, we usually interview founders/marketers/growth functions within startups. This time, we …

How Honeybook perfected Influencer Marketing as a traction channel

December 22nd, 2019


Martha Bitar is the head of business development at Honeybook, and she has a pretty in-depth and excellent user-advocate affiliate program case study to share.

If you’re unfamiliar With HoneyBook, it’s a Tel-Aviv-SF …

How Brian’s Dean improved Backlinko’s organic traffic by 80% (using one SEO tactic)

December 8th, 2019


If you’ve searched for “top SEO experts to follow” you’ve seen Brian Dean’s name for sure.

He is responsible for coining terms such as “The Content …

Running a Survey, Learning the Truth & Improving Your Product!

April 22nd, 2019


Running surveys and conducting user interviews are one of the most critical things you can do to ensure the health of your product and reaching product market fit.

Without product market fit - you can grow slowly, but …

How Storytelling can get you Clients, Funding & Fame! (With Donna Griffit)

April 15th, 2019


Donna Griffit is by far one of the best storytellers experts in the tech industry. period. full stop. 

From turning executives’ Linkedin’s profile …

Do you have what it takes to be a CMO? (With Efrat Fenigson)

April 8th, 2019


Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics

From being a programmer at a leading gaming …

How Alex Katz turned Pornhub into a Cultural Phenomena!

March 25th, 2019


In this episode we have the co-founder of the creative agency Officer & Gentleman Alex Katz, talking about their creative process and working with one of their most unique clients - PornHub.

While Pornhub has become …

How Zappos Created a Company Structure where Innovation Thrives

March 18th, 2019


Josh Levine works at at Brand Marketing and is responsible to help market Zappos's culture externally and help small startups and …

How Hacked their way to 700k Active Users!

March 11th, 2019


Between super growth hacks and helping brands and governments fight fake news, a bootstrap company has managed to grow to 700k users strong.

In this episode, Ran and Netanel, 2 of the company co-founders join …

How to scale up Facebook Ads (with Azriel from Ratz Pack Media)

March 3rd, 2019


Managing Facebook ads at a scale is a whole different art than managing small budgeted campaigns. 

Azriel’s Facebook Advertising agency has worked …

Using data to getting your A-ha Moment (With Otniel Ben Amara from Dojo BI).

February 25th, 2019


Making data drive decisions can be the difference between having your product completely fail and wining over the competition.

In this episode Otniel Ben Amara, data scientist & engineer. Co-founder of the Data …

The secrets to becoming a Technical Marketer! (Elad Levy)

February 17th, 2019


Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today. 

In this episode Elad talks about his work in Fixel and gaining technical knowledge as a …

Super Bowl 2019 Commercials Breakdown

February 11th, 2019


Did you watch the Super Bowl? Of course you did. You wanted to see all those ads didn’t you?

In this episode , Roy & Jonathan (AKA “we”) go through the Super Bowl ads that made an impact on us - good (You did good …

Gett Delivery Growing A company within a company (With Danielle Sharabi)

February 4th, 2019


Danielle Sharabi took over Gett Delivery's growth pretty early on in the product's lifetime. In the past few years, she dedicated her efforts to educate the private sector on using more 'same day' deliveries and finding …

Building a product-based community (With Magali Bursztyn)

January 20th, 2019


Magali Bursztyn, now a community manager at Waze and ex-Wix knows all about working with users who don’t only use your product, but love it and want to be a part of it. 

In this episode she shares from her experience …

Why Strategy beats Tactics, with Yan Yanko!

January 14th, 2019


Yan (Yanko) Kotliarski is the VP digital at Atreo and one of the most well-known Performance marketers in Israel. 

Over the past decade, Yan has worked with some (if not all?!) of the biggest brands in Israel, gives …

Building products for developers & lessons from Google, Slack & Twitch!

January 7th, 2019


building product for developers & lessons from Google, Slack & Twitch

Amir Shevat has definitely done some impressive things in his career. 

From driving the Startup Ecosystem Development for  Google

Being the …

The process uses to manage product growth!

December 30th, 2018


Michal Lupo is the Growth Product Manager of’s , a  visual project management platform that that helps you to Plan, organize and track …

How to market to developers! (lessons from Coralogix)

December 23rd, 2018


In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers. 

If your product is directed towards developers or CTO’s this episode is a must have. Ariel …

Key Insights we’ve learned from our podcast guests so far!

December 17th, 2018


In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. It’s been only about ten shows since we started interviewing guests, but man, did we learn a lot.

For us, every episode has …

Elementor’s journey to 1 Million users!

December 2nd, 2018


In this episode Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users.

Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial …

How to get users to do what you want using “Choice Architecture”

November 25th, 2018


In this episode the Roy Bendor Cohen, founder of Q - Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process - can help us marketers and product people to drive user …

How to bootstrap your way to 22,000 users

November 5th, 2018


In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users!
We’re talking about a company that didn’t raise any money - and on the …

How to work with a Creative & get the Best Results.

October 29th, 2018


In this episode Roy Interviews Jonathan on what is the best way to work with a creative!

Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with …

Come learn from the Master of Influencer Marketing!

October 22nd, 2018


In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals …

How this app got featured on the App store and at apple events! (at a $0 budget)

October 14th, 2018


In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re …

How F#%@ Up Nights went from an idea to sold out events!

October 8th, 2018


In today’s episode, Leora Golomb, founder of Fuckup Nights Israel stops by to talk about how to grow a community around an event (hint: it’s in the …

How Yotpo Redesigned their Website & Improved Conversion by 93%! [Playbook]

October 1st, 2018


In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by …

How to never run out of content ideas (Like ever!!!)

September 24th, 2018


In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog! 

Steve Job’s marketing rules broken & Nike wins the jackpot

September 16th, 2018


In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is …

[Outtake] Initiative Q, Does it Deserve the Hype?

September 12th, 2018


This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed …

How to Market a Merch & Swag Company! [Brainstorming Session]

September 2nd, 2018


In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation!

In this …

[Top Secret] Our Instagram Framework to Gain 43k Followers

August 26th, 2018


In this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged …

Since When Do Pop-Tarts® Bite Back?

August 19th, 2018


In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s …

Is Influencer Marketing Just a SHAM!?

August 12th, 2018


In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that …

The Talk - The Birds the Bees & the Leads.

August 5th, 2018


In this episode, we have a special guest Ilana Fass!

We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.

How to steal Creative like a Boss!

July 29th, 2018


In this episode all Jonathan’s clients are obsessed with Lemonade & Dollar Shave Club!
We talk about why companies should focus on the creative …

Is Brand Narrative as addictive as cocaine?

July 22nd, 2018


In this episode, we discuss what does “narrative is the new branding” even means(?), and how would you increase sales of a well established urban …

Build My Funky Website White Boy

July 5th, 2018


In this episode, Jonathan tricks Roy into giving him free branding & content planning advice to help him build his website.
[Sorry for the echo - we'll be moving to a real podcast studio - and then the sound will …

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