Strike Gold

19 EpisodesProduced by Jonathan Kahn Roy Povarchik

Are you a startup or tech company looking for free growth, content or creative advice? Jonathan Kahn and Roy Povarchik offer up marketing & creatives advice, tips, and tricks and have fun doing it. Sometimes even without being asked too. New episodes every Monday.

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Elementor’s journey to 1 Million users!

December 2nd, 2018

In this episode Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users. Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial …

How to get users to do what you want using “Choice Architecture”

November 25th, 2018

In this episode the Roy Bendor Cohen, founder of Q - Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process - can help us marketers and product people to drive user …

How to bootstrap your way to 22,000 users

November 5th, 2018

In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users! We’re talking about a company that didn’t raise any money - and on the …

How to work with a Creative & get the Best Results.

October 29th, 2018

In this episode Roy Interviews Jonathan on what is the best way to work with a creative! Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with …

Come learn from the Master of Influencer Marketing!

October 22nd, 2018

In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals …

How this app got featured on the App store and at apple events! (at a $0 budget)

October 14th, 2018

In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re …

How F#%@ Up Nights went from an idea to sold out events!

October 8th, 2018

In today’s episode, Leora Golomb, founder of Fuckup Nights Israel stops by to talk about how to grow a community around an event (hint: it’s in the …

How Yotpo Redesigned their Website & Improved Conversion by 93%! [Playbook]

October 1st, 2018

In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by …

How to never run out of content ideas (Like ever!!!)

September 24th, 2018

In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog! 

Steve Job’s marketing rules broken & Nike wins the jackpot

September 16th, 2018

In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is …

[Outtake] Initiative Q, Does it Deserve the Hype?

September 12th, 2018

This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed …

How to Market a Merch & Swag Company! [Brainstorming Session]

September 2nd, 2018

In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation! In …

[Top Secret] Our Instagram Framework to Gain 43k Followers

August 26th, 2018

In this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged …

Since When Do Pop-Tarts® Bite Back?

August 19th, 2018

In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s …

Is Influencer Marketing Just a SHAM!?

August 12th, 2018

In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that …

The Talk - The Birds the Bees & the Leads.

August 5th, 2018

In this episode, we have a special guest Ilana Fass! We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.

How to steal Creative like a Boss!

July 29th, 2018

In this episode all Jonathan’s clients are obsessed with Lemonade & Dollar Shave Club! We talk about why companies should focus on the creative …

Is Brand Narrative as addictive as cocaine?

July 22nd, 2018

In this episode, we discuss what does “narrative is the new branding” even means(?), and how would you increase sales of a well established urban …

Build My Funky Website White Boy

July 5th, 2018

In this episode, Jonathan tricks Roy into giving him free branding & content planning advice to help him build his website. [Sorry for the echo - we'll be moving to a real podcast studio - and then the sound will …
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