Straight Shot is a podcast where we discuss how marketing impacts everyday life. Marketing is everywhere. It surrounds your life - from what you eat to what you wear and where you go. It is a vital part of any and all business. Let’s discuss the world of marketing and business as it influences eve… read more
Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced when building the Star Wars franchise.
Also available in HD video at https://www.youtube.com/watch?v=g-jsEGxFvPA
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