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Straight Shot

91 EpisodesProduced by Reformation Productions: Straight Shot Marketing PodcastWebsite

Straight Shot is a podcast where we discuss how marketing impacts everyday life. Marketing is everywhere. It surrounds your life - from what you eat to what you wear and where you go. It is a vital part of any and all business. Let’s discuss the world of marketing and business as it influences eve… read more

91 Episodes | 2018 - 2021

Social Media 401: Influencer Strategies for Business

April 9th, 2021

1:00:09

Join us for the next installment of the Social Media series. Today, Social Media 401: Influencer Strategies for Business on Straight Shot marketing podcast.

Social Media 401: Influencer Strategies for Business

April 9th, 2021

1:00:09

Join us for the next installment of the Social Media series. Today, Social Media 401: Influencer Strategies for Business on Straight Shot marketing podcast.

 

Why Hire A Social Media Manager ? | Social Media 205

March 26th, 2021

23:18

Hello, and welcome to why on earth would I need a social media manager? I don't want to hire anyone. I could do it myself. My nephew is 17 and they …

Why Hire A Social Media Manager | Social Media 205

March 26th, 2021

23:18

Hello, and welcome to why on earth would I need a social media manager? I don't want to hire anyone. I could do it myself. My nephew is 17 and they …

Social Media 201: Strategies for Business

February 25th, 2021

22:26

Join us as we discuss Social Media 201: Strategies for Business

Social Media 201: Strategies for Business

February 25th, 2021

22:26

Join us as we discuss Social Media 201: social media strategies for business

Superbowl LV Commercial Commentary

February 15th, 2021

1:48:32

Join us as we discuss the commercials from 2021's Superbowl LV.

Superbowl LV Commercial Commentary

February 12th, 2021

1:48:32

AUDIO VERSION: Join us as we discuss the commercial from 2021's Superbowl LV.

What Is Branding

January 26th, 2021

56:24

AUDIO VERSION - Join us today as we discuss Brandling in a purposeful overview of what it really is, if you have it, why you need it, and how it's …

What's Is Branding

January 26th, 2021

56:24

Join us today as we discuss Brandling in a purposeful overview of what it really is, if you have it, why you need it, and how it's used on today's …

Social Media 101

November 17th, 2020

1:12:04

Join us as we continue in our Social Media series. This week, we discuss the basic that business owners and social media managers need to know about using Social Media for their business.

Straight Shot marketing podcast …

Social Media 101

November 17th, 2020

1:12:04

Join us as we continue in our Social Media series. This week, we discuss the basic that business owners and social media managers need to know about using Social Media for their business.

Straight Shot marketing podcast …

Discussing The Social Dilemma from Netflix

October 26th, 2020

32:28

Today, we start the new Social Media Series will a discussion on the new Netflix release "the social dilemma." What does that movie mean for the business community? Who's "the bad guy"? What's the problem? What will our …

Discussing The Social Dilemma from Netflix

October 26th, 2020

32:28

AUDIO ONLY VERSION - Today, we start the new Social Media Series will a discussion on the new Netflix release "the social dilemma." What does that movie mean for the business community? Who's "the bad guy"? What's the …

Accepting Change In Business

October 13th, 2020

1:03:34

A new episode where B. Zachary Bennett gives us the 6 keys for making changes in your business, why businesses adopt and implement change, and how to overcome the fears and opposition of making changes as a company.

Accepting Change in Business

October 13th, 2020

1:03:34

A new episode where B. Zachary Bennett gives us the 6 keys for making changes in your business, why businesses adopt and implement change, and how to overcome the fears and opposition of making changes as a company.

What's Your Budget

October 1st, 2020

In this episode, we discuss marketing budgets. Gain valuable insight from the marketing agency's side of the table. Specifically we diwscuss:

  • Why …

What's Your Budget

September 29th, 2020

51:48

In this episode, we discuss marketing budgets. Gain valuable insight from the marketing agency's side of the table. Specifically we diwscuss:

  • Why …

Immersive Experiences For Brands

September 13th, 2020

1:19:53

Join us as we discuss Immersive Experiences for Brands. What are they? Can you use this tool on the local level? How do they impact the Travel Agency …

Immersive Experiences For Brands

September 13th, 2020

1:19:53

AUDIO VERSION - Join us as we discuss Immersive Experiences for Brands. What are they? Can you use this tool on the local level? How do they impact …

All About Logo Design

August 26th, 2020

1:18:57

Join us, as we discuss Logo Design from start to finish in very in-depth details for both designers and business owners, on today's Straight Shot marketing podcast.

All About Logo Design - Audio Version

August 26th, 2020

1:18:57

Audio Version - Join us, as we discuss Logo Design from start to finish in very in-depth details for both designers and business owners, on today's Straight Shot marketing podcast.

UI/UX: The Importance Of Web Design

August 11th, 2020

1:12:21

Join us as we discuss UI / UX and the importance of web design in business communications with special guest, designer and UX supervisor, Frank Scott.

UI/UX:The Importance Of Web Design - audio only

August 10th, 2020

1:12:39

AUDIO VERSION: Join us as we discuss UI / UX and the importance of web design in business communications with special guest, designer and UX supervisor, Frank Scott.

Married To Marketing - Audio Version

July 27th, 2020

24:05

AUDIO VERSION - Join us as we discuss Zachary's new book "Married To Marketing, a relationship guide to business" on today's Straight Shot marketing podcast. Book available  on Amazon at: https://amzn.to/3j90PVd or at 

Married To Marketing | Straight Shot Marketing Podcast

July 27th, 2020

24:05

Join us as we discuss Zachary's new book "Married To Marketing, a relationship guide to business" on today's Straight Shot marketing podcast. Book available  on Amazon at: https://amzn.to/3j90PVd or at 

Pt4 of Small Business Start-up Up: SCORE

July 10th, 2020

38:40

AUDIO VERSION: Join us as we conclude our Small Business Start-up series with special guest BIll Foust from SCORE.

Pt. 4 of the Small Business Start Up Series: SCORE

July 10th, 2020

38:40

Join us as we conclude our Small Business Start Up series with special guest Bill Foust from SCORE

Local Marketing on Straight Shot Marketing Podcast

June 29th, 2020

34:15

AUDIO VERSION : Join us as we discuss Local Marketing on Straight Shot Marketing Podcast

Local Marketing on Straight Shot Marketing Podcast

June 29th, 2020

34:15

Join us as we discuss the viewer topic of LOCAL MARKETING on today's straight shot marketing podcast.

Chamber of Commerce: Part 3 of Small Business Start Up series

June 16th, 2020

43:49

Join us as we explore the Chamber of Commerce with special guest Cally D'Angelo from the Gwinnett Chamber on today's Straight Shot marketing podcast.

https://straightshot.net

PT3: Small Business Start Up Series

June 16th, 2020

43:49

Join us as we explore the Chamber of Commerce with special guest Cally D'Angelo from the Gwinnett Chamber on today's Straight Shot marketing podcast.

Available wherever you enjoy your favorite podcasts.

Small Business Start Up; Pt2: The SBDC

June 1st, 2020

56:18

Join us for our second installment to the Small Business Start Up Series. This episode features SBDC Business Consultant Benny StaRomana. Join us as …

Q&A #2 with Straight Shot Marketing Podcast

May 18th, 2020

1:02:15

Join us for our second Question and Answer session with the hosts of Straight Shot marketing podcast.

Click the gift icon for bonus level content in the Straight Shot Marketing App available in your smart phone's app …

Q and A Session #2 | Straight Shot Marketing Podcast

May 18th, 2020

1:02:16

AUDIO VERSION - Join us for the second Question and Answer session with the hosts of Straight Shot Marketing Podcast. 

COVID-19: Returning To Work

May 5th, 2020

52:53

Join us as we discuss the country going back to work after the Corona Virus Pandemic on today's Straight Shot Marketing Podcast.

 

COVID-19: Returning To Work

May 4th, 2020

0:40

AUDIO VERSION: Join us as we discuss the country going back to work after the Corona Virus Pandemic on today's Straight Shot Marketing Podcast.

Better Call Saul: A Journey In Branding

April 17th, 2020

44:17

AUDIO VERSION - We are all binging TV during the stay-at-home order of the Covid-19 pandemic. Join us as we explore the marketing and branding lessons from the hit TV show, BETTER CALL SAUL.

Better Call Saul: A Journey In Branding

April 17th, 2020

47:05

We are all binging TV during the stay-at-home order of the Covid-19 pandemic. Join us as we explore the marketing and branding lessons from the hit TV show, BETTER CALL SAUL.

COVID-19: Business Must Go On

April 4th, 2020

34:21

So many businesses are being affected by the pandemic for Corona virus that we are interrupting our series to bring you a special episode with …

COVID-19: Business Must Go On

April 4th, 2020

34:10

AUDIO VERSION - So many businesses are being affected by the pandemic for Corona virus that we are interrupting our series to bring you a special …

Building Your Foundation - Small Business Start Up Series; Part One

March 19th, 2020

1:03:53

AUDIO VERSION - Join us for part one of our new series that discusses the things that small businesses need to know during the early stages of starting their business and the building of their foundation. Ma 7:24-27

Building Your Foundation - Small Business Start Up Series; Part One

March 19th, 2020

1:03:53

Join us for part one of our new series that discusses the things that small businesses need to know during the early stages of starting their business and the building of their foundation. Ma 7:24-27

The Rise and Fall of Atari

March 6th, 2020

1:03:15

Atari is the video game icon that was first to rule the home video game market. Let's discuss their history to see what business and marketing …

The Rise and Fall of Atari

March 6th, 2020

1:03:15

Atari is the video game icon that was first to rule the home video game market. Let's discuss their history to see what business and marketing …

Podcasting for Businesses

February 21st, 2020

1:14:45

Everyone has heard that Podcasting is the newest frontier in business. So let's talk about it. What is a podcast? How can businesses get into the …

2020 Superbowl Commercial Commentary

February 10th, 2020

1:10:59

Our annual industry tradition of watching the nation's number one football game just to see how the companies showcase their brands as they release their latest and greatest commercials on the broadcast. Join us as we …

2020 Superbowl Commercial Commentary

February 10th, 2020

1:10:59

AUDIO VERSION - Our annual industry tradition of watching the nation's number one football game just to see how the companies showcase their brands as they release their latest and greatest commercials on the broadcast. …

Lessons From Coca-Cola Part 6; Out-of-the-box - audio version

January 24th, 2020

29:56

AUDIO VERSION - Today is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable …

Lessons From Coca-Cola: Part 6; Out-of-the-box Campaigns

January 24th, 2020

29:56

Today is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable marketing lessons …

Lessons From Coca-Cola: Part 5; Cola Wars - audio version

January 10th, 2020

50:36

AUDIO VERSION - Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated …

Lessons From Coca-Cola: Part 5; Cola Wars

January 10th, 2020

50:36

Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the …

Lessons From Coca-Cola: Part 4; Establishing Position - Audio Version

December 30th, 2019

33:44

Audio Version: Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war.

Lessons From Coca-Cola: Part 4; Establishing Position

December 30th, 2019

33:20

Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war.

Also available …

George Lucas, A Business Man (The Star Wars Episode)

December 16th, 2019

1:33:33

Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk …

George Lucas, A Business Man (The Star Wars Episode) - audio only

December 16th, 2019

1:33:33

AUDIO VERSION: Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio …

Lessons From Coca-Cola: Part 3; Solidifying The Brand - Audio Version

November 20th, 2019

50:06

AUDIO VERSION: Today we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to …

Lessons From Coca-Cola: Part 3; Solidifying The Brand

November 20th, 2019

50:06

Today we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the …

Lessons From Coca-Cola; Part 2: Innovation (Audio)

November 11th, 2019

20:20

AUDIO VERSION - Today we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the …

Lessons From Coca-Cola; Part 2: Innovation

November 11th, 2019

20:20

Today we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the marketplace.

To …

Lessons From Coca-Cola; Part 1: The Beginning (AUDIO)

October 24th, 2019

18:57

AUDIO VERSION: Join us as we start our new series on the marketing Lessons From Coca-Cola. Today, we review the history and innovation behind one of …

Lessons From Coca-Cola; Part 1: The Beginning

October 24th, 2019

18:57

Join us as we start our new series on the marketing Lessons From Coca-Cola. Today, we review the history and innovation behind one of the world's …

AUDIO VERSION: The Signage Episode

October 14th, 2019

1:09:18

Join us with special guest Don Conklin of Pinnacle Custom Signs, as we discuss the history and usage of signage in business communications.

 

To make …

The Signage Episode with Don Conklin

October 14th, 2019

1:09:18

Join us with special guest Don Conklin of Pinnacle Custom Signs, as we discuss the history and usage of signage in business communications.

 

To make …

Q&A Live with Straight Shot marketing podcast

September 3rd, 2019

44:42

We recently held a live Q&A session with our social media audience as we answered marketing questions. Maybe you have some of the same questions.

Q & A Live with Straight Shot marketing podcast (audio version)

August 30th, 2019

44:42

AUDIO VERSION: We recently held a live Q&A session with our social media audience as we answered marketing questions. Maybe you have some of the same questions.... Also available in UHD at

Generation Marketing

August 1st, 2019

1:27:51

This Straight Shot marketing podcast episode is centered around the understanding of different generations and how that impacts marketing, as well as …

Generation Marketing (AUDIO)

August 1st, 2019

1:27:51

AUDIO VERSION: This Straight Shot marketing podcast episode is centered around the understanding of different generations and how that impacts …

Straight Shot #14: Protecting Your Business (audio version)

July 2nd, 2019

1:00:00

AUDIO VERSION: Join us as we discuss how to guard your business from over zealous sales people who utilize spam, false promises, and bad phone etiquette. Also available in UHD at https://youtu.be/HadwbUnr0Ok

Straight Shot #14: Protecting Your Business

July 2nd, 2019

1:00:00

Join us as we discuss how to guard your business from over zealous sales people who utilize spam, false promises, and bad phone etiquette. To make …

Straight Shot #13: Efficient Cable Advertising (audio version)

June 19th, 2019

54:37

AUDIO VERSION: Join us as we discuss the use of Cable Advertising with special guest Will Shields of Comcast Advertising. Also available in UHD at https://youtu.be/M2iahCRCUCs.

Straight Shot #13: Efficient Cable Advertising

June 19th, 2019

54:37

Join us as we discuss the use of Cable Advertising with special guest Will Shields of Comcast Advertising. To make full screen on the Straight Shot …

Straight Shot #12: My Bad Reputation (audio version)

May 28th, 2019

45:14

AUDIO VERSION: Most business owners panic when they receive a negative review on Google, Yelp, or Facebook. Let's talk about Reputation Management. Inspired by Joan Jett's concert this weekend.

Also available in UHD at 

Straight Shot #12: My Bad Reputation

May 28th, 2019

45:23

Most business owners panic when they receive a negative review on Google, Yelp, or Facebook. Let's talk about Reputation Management. Inspired by …

Straight Shot: Trend Marketing (the Game Of Thrones episode)

May 16th, 2019

1:05:21

Join us as we discuss Trend Marketing / Newsjacking by examining the marketing relative to the HBO TV Show Game of Thrones.

Also available in UHD at https://youtu.be/6ZdrGGUghps

On the app, click the square in top right …

Straight Shot: Trend Marketing (the Game of Thrones episode) - Audio Only Version

May 15th, 2019

1:02:44

AUDIO VERSION: Join us as we discuss Trend Marketing / Newsjacking by examining the marketing relative to the HBO TV Show Game of Thrones.

Also available in UHD at https://youtu.be/6ZdrGGUghps

Straight Shot #10: Is Video Really Important?

April 12th, 2019

1:16:13

Join us with our special guest as we discuss whether video is important in modern business communications/marketing.   #marketingpodcast …

Straight Shot #10: Is Video Important? - Audio

April 12th, 2019

1:16:14

AUDIO VERSION: Join us with our special guest as we discuss whether video is important in modern business communications (marketing). Also available in UHD at https://youtu.be/9Q6M-CVaUBc.

 

Straight Shot #9: The Internet Is Awesome (audio version)

March 19th, 2019

43:20

AUDIO VERSION: In this episode, we discuss the advantages and challenges of marketing through the Internet in modern times. Join us!

Also available in UHD at https://youtu.be/0NAWInXvrvI

Straight Shot # 9: The Internet Is Awesome

March 19th, 2019

44:39

In this episode, we discuss the advantages and challenges of marketing through the Internet in modern times. Join us!

To make full screen on …

Straight Shot#8: Partnership Vs. Vendor (audio version)

March 1st, 2019

50:20

AUDIO VERSION: Business Warning! Company Protection! Do you know the difference between these two types of business? Don't get caught by buzzwords and empty promises....

Also available in UHD at 

Straight Shot #8: Partnership Vs. Vendor

March 1st, 2019

50:20

Business Warning! Company Protection! Do you know the difference between these two types of business? Don't get caught by buzzwords and empty …

Straight Shot #7: Superbowl Advertising (Audio Version)

February 12th, 2019

1:06:03

AUDIO VERSION: The team takes some time to review the advertising from this year's Superbowl event and discusses the history of this advertising season. Also available in UHD at https://youtu.be/hSfsQk7xFzY.

Straight Shot #7: Superbowl Advertising

February 12th, 2019

1:06:03

The team takes some time to review the advertising from this year's Superbowl event and discusses the history of this advertising season.

To make …

Straight Shot #6: Harley Davidson Pt III (audio only)

February 2nd, 2019

56:52

AUDIO VERSION: In part three of the new series on Discovery Channels biopic about Harley Davidson, we'll further discuss the lessons that can be learned from the history of Harley Davidson motorcycles as they began …

Straight Shot #6: Harley Davidson Pt III

February 2nd, 2019

56:52

In part three of the new series on Discovery Channels biopic about Harley Davidson, we'll further discuss the lessons that can be learned from the history of Harley Davidson motorcycles as they began their journey to …

Straight Shot #4: Harley Davidson Part 2 - Audio Version

December 31st, 2018

51:23

AUDIO VERSION: In this episode, we continue our analysis and discussion on the Discovery Channell mini-series "Harley and the Davidsons." Specifically, in this show, we discuss how HD positioned themselves in the …

Straight Shot #5: Christmas Season Advertising - Audio Version

December 30th, 2018

58:30

AUDIO VERSION: In this episode, we discuss the seasonal advertising... in particular, Christmas Advertising. Join us as we discuss some of our …

Straight Shot #3: Harley Davidon Part One - Audio Version

December 30th, 2018

29:38

AUDIO VERSION: In part one of the new series on Discovery Channels biopic about Harley Davidson, we'll discuss the lessons that can be learned from the history of Harley Davidson motorcycles as they began their journey …

Straight Shot #2: The Nike/Kaepernik Controversy

September 30th, 2018

44:21

In this episode, we discuss the recent Nike/Kaepernik Controversy, the marketing history of Nike, and the what it means for the company and our country.

Straight Shot #1: Host Introductions and What Is Marketing (audio only)

September 28th, 2018

41:02

AUDIO VERSION: Welcome to our first episode of Straight Shot. In this episode, we'll take a minute to introduce our hosts and provide a little of their background before setting up the premise for the show by …

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