How can you get people’s attention on what you want to share and drive the action you seek? Carefully consider your audience. In this episode, Cole dives deep on audience, discussing ways to identify who they are and prioritize their needs, strategies for approaching the challenging but common case of the mixed audience, and tips for getting to know an unfamiliar audience. She also addresses listener questions on grad school, gauging data storytelling success, and innovation in data visualization.
Worksheet: the Big Idea worksheet
Conversation: contemplating grad school
Conversation: efficacy of data storytelling
Challenge: critique then (re)create
Virtual event (12/14): member makeovers
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