back arrowSTEM Diversity Podcast

31: Helping Customers Discover Products through Marketing - Interview with Maurice Cherry,…

Episode description

Maurice Cherry is Content Marketer at Fog Creek Software, based in New York City. Maurice is based out of Atlanta, since much of the workforce is remote.

Fog Creek makes software to help the lives of software developers. Other companies spun out of Fog Creek, including Trello and Stack Overflow. Also FogBugz, now Manuscript, came out of Fog Creek. They recently released a new product called Glitch, a flexible tool to create software, even for not especially technical users.

As Content Marketer, Maurice creates content about Fog Creek’s products and tells stories about the products. Maurice says that there is a discovery process when people find apps and services to use. He says that that gap is marketing. So that could be ads, creating content, creating videos, or going to the communities that can use the products. Marketing is a wayfinder, helping companies find the users for their products.

Maurice’s background is in technology. He has a Master’s degree. And he’s worked at NASA, and in startups. He’s done web development and design, including founding his own design studio. He has a podcast called Revision Path.

Maurice talks about the diversity and inclusion climate and initiatives in the tech industry now.

twitter.com/mauricecherry

mauricecherry.com

 

STEM Diversity Podcast

Subscribe on Apple Podcasts | Overcast | Google Play Music | Feed

Listen on Web at stemdiversitypodcast.com

Listen on Twitter | LinkedIn | Facebook

Send feedback

Music by @BrkmstrCylinder

Artwork by @forgottentowel

episodes iconMore Episodes

34: Storytelling with Intel Drone Light Shows - Interview with Madeleine Ong, Project Manager at Intel

April 24th, 2018

29:22

Madeleine Ong is a project manager at Intel. She is the light show services lead working on the drone light show team. She plans and executes all drone light shows, including the one for the recent Winter Olympics in …

33: Leveraging VR in Neuroscience Research - Interview with Robin Mazumder, PhD Candidate in Cognitive Neuroscience at University of Waterloo

April 11th, 2018

33:01

Robin Mazumder is a PhD candidate in cognitive neuroscience at University of Waterloo. He studies how urban design influences the psychology of …

32: Creating Android Apps for Building Contractors - Interview with Ayantu Regassa - Android Developer at McMaster-Carr

April 1st, 2018

30:01

Ayantu Regassa is an Android Developer at McMaster-Carr. She studied mechanical engineering in college at MIT, but was given the opportunity to learn …

30: Showcasing Scientists - Interview with Dr. Marie McNeely, Host of People Behind the Science Podcast and Co-Founder of Unfold Productions

March 7th, 2018

30:51

Dr. Marie McNeely is the host of People Behind the Science Podcast, a show highlighting scientists in various fields. Dr. McNeely has a background in …

29: Researching and Conserving Animal Wildlife - Interview with Dr. Kirsten Thomas, Associate Veterinarian at Toledo Zoo and Aquarium Department of Animal Health and Nutrition

February 23rd, 2018

19:12

Dr. Kirsten Thomas is Associate Veterinarian at Toledo Zoo and Aquarium Department of Animal Health and Nutrition. Along with her colleagues, she …

28: Communicating Science through Journalism - Interview with Dr. Bethany Brookshire, Science Education Writer at Society for Science and the Public

February 15th, 2018

27:38

Dr. Bethany Brookshire is a science education writer, writing for Science News and Science News for Students. These are publications from the nonprofit,  Society for Science and the Public. She's previously blogged for …

27: Leveraging Statistics in Healthcare Research - Interview with Dr. Christian Douglas, Senior Statistician at Duke University School of Nursing

February 7th, 2018

34:56

Dr. Christian Douglas is Senior Statistician at Duke University, where she supports researchers in the School of Nursing. She works on a variety of …

26: Innovating Ideas through Big Thinking - Interview with Kishau Rogers, Serial Tech Entrepreneur

January 31st, 2018

26:15

Kishau Rogers is a serial tech entrepreneur based out of Richmond, Virginia. She's started a number of companies, including Websmith Studio, a …

25: Advancing Chemistry Research and Science Education - Interview with Dr. Raychelle Burks, Assistant Professor at St. Edwards University Department of Chemistry

January 25th, 2018

49:49

Dr. Raychelle Burks is Assistant Professor at St. Edwards University Department of Chemistry. Dr. Burks is an analytical chemist. She does research …

24: Communicating Care with Patients and Communicating Brain Science Online - Interview with Dr. Ginger Campbell, Palliative Medicine Physician at Birmingham VAMC and Host of Brain Science Podcast

January 18th, 2018

27:14

Dr. Ginger Campbell is Palliative Medicine Physician at Birmingham VA Medical Center. She previously spent over 20 years as an emergency medicine physician. She also hosts the Brain Science Podcast, which has been …

23: Launching Apps for Non-technical Entrepreneurs - Interview with Amanda Spann, App Founder and Marketer

January 12th, 2018

27:55

Amanda started Happii, a startup studio that helps non-technical entrepreneurs create apps and scale them into companies, including product and …

22: Supporting Production Software Systems at Scale - Interview with Jeffrey Smith, Manager of Production Operations at Centro

January 6th, 2018

33:22

Jeffrey Smith is Manager of Production Operations at Centro, a media services company that helps brands and ad agencies execute their digital advertising strategies. These companies have broad advertising campaigns, and …

21: From Building Dating Apps to Building Affordable Urban Homes - Interview with Brian Gerrard, Co-Founder at California Modular and Co-Founder at Bae Dating App

January 4th, 2018

27:26

Brian Gerrard is Co-Founder at California Modular, an Oakland-based real estate development company, that addresses the rising housing costs in many …

20: Covering Technology and Business in Asia - Interview with Dr. Bernard Leong, Head of Post Office Network & Digital Services at Singapore Post and Host of Analyse Asia Podcast

December 31st, 2017

29:51

Bernard started Analyse Asia podcast about three years ago, as a way to do long-form storytelling, in order to cover business and technology in Asia. …

19: Connecting Math and Science to Students with Black Panther and other Modern-day Relevant Experiences - Interview with Shareef Jackson, Founder of Math Looks Good and Co-host of Spawn on Me Podcast

December 23rd, 2017

24:08

Shareef Jackson is the founder of the math and physics tutoring service Math Looks Good and a co-host on the Spawn on Me podcast. He is based in Milwaukee, Wisconsin.

Shareef started the Math Looks Good tutoring service …

18: Protecting Enterprise Security for Startups - Interview with Kathy Wang, Director of Security at GitLab

December 16th, 2017

31:46

Kathy explains her role as Director of Security at the startup, GitLab. She’s responsible for securing the company, which involves setting guidelines …

17: Designing with Data for Mobile Apps - Interview with Dr. Ranjitha Kumar, Assistant Professor at University of Illinois Department of Computer Science

December 9th, 2017

55:56

Ranjitha talks about a data-driven approach to digital design. She explains the research work her group does at the University of Illinois in the Department of Computer Science. The applications are very board, …

16: Transforming Local Economies with Modern Technologies - Interview with Dr. Mark Gabriel Little, Executive Director at UNC Business School Kenan Institute of Private Enterprise

December 3rd, 2017

45:22

Mark talks about Kenan Institute of Private Enterprise, a business policy think tank in the business school of UNC Chapel Hill, where he serves as …

15: Breaking Down Venture Capital and the Business of Startup Investing - Interview with Dr. Angela Tran Kingyens, Partner at Version One Ventures

November 29th, 2017

35:31

Angela, Partner at Version One Ventures, explains venture capital. She explains the business of unicorns and how it is a high risk high reward type of investment.

Angela talks about growing up in Toronto in an immigrant …

14: Developing Financial Models in Banks - Interview with Dr. Edmond Choi, Vice President of Model Development at BMO Capital Markets

November 12th, 2017

23:43

Edmond talks about developing financial models using stochastic processes, similar to those used in physics. Does a lot of research and software implementation day to day.

Edmond talks about growing up with math as a …

13: Educating Space Science with Science Fiction - Interview with Dr. Erin Macdonald, Space Technical Consultant and Public Educator

November 5th, 2017

33:55

Erin talks about how speaking at Comic-Con and Dragon Con led her to create a YouTube series explaining science in science fiction. She explains the science behind the Heisenberg compensator in Star Trek. She talks …

12: Protecting Sea Turtles in the Caribbean - Interview with Sara Ramirez, Conservation Biologist

November 1st, 2017

59:51

Sara talks about sea turtles in the Caribbean island of St. Kitts. She explains her research work in the sea turtles and the promotion work of protecting natural resources on the island through the St. Kitts Sea Turtle …

11: Designing the Dashboard at Toyota - Interview with Frankie Reed, Design Release Engineer at Toyota

October 28th, 2017

33:20

Frankie talks about how his software skills, hardware skills, and project management knowledge come together in his role as Design Release Engineer. …

10: Designing VR (Virtual Reality) at Facebook, Interview with Gabriel Valdivia, Lead Product Designer at Facebook

October 21st, 2017

38:51

Gabriel explains how basic design principles carry over in different modes of human computer interaction, even in the new field of VR design, and how thinking in 3D is important for VR.

Gabriel talks growing up in Cuba …

9: Bringing Nonprofits to the Digital World - Interview with Billimarie Lubiano Robinson, Front End Developer at Message Agency and Board Member at Coded by Kids

October 18th, 2017

40:58

Billimarie talks about being a front end developer at Message Agency, a B Corp based in Philadelphia, serving nonprofits locally and nationally.

She talks about how her early passion in art (she majored in creative …

8: Digitizing Grubhub Restaurants for Takeout and Delivery - Interview with Marie Sarmiento, recently Senior Product Manager at Grubhub

October 7th, 2017

26:45

Marie talks about working on many of the pioneering technologies in the digital food ordering and delivery business, especially interfacing with …

7: Improving Reproductive Health in Sub-Saharan Africa - Interview with Dr. Amy Tsui, Professor at Johns Hopkins Bloomberg School of Public Health

September 30th, 2017

39:28

Amy provides a broad overview of the field of population science and reproductive health. She talks about her role and work as professor at Johns …

6: Powering Payments for Airbnb and Uber - Interview with Brittany Canty, Senior Product Manager at Braintree Payments

September 23rd, 2017

29:21

Brittany tells us about the complexities of consumer payment processing, and how her product management work at Braintree helps companies simplify that.

Braintree is improving hiring by using Textio to create more …

5: Researching Autism in Academia - Interview with Dr. Debra Karhson, Postdoctoral Fellow at Stanford University School of Medicine

September 16th, 2017

44:05

Debra shares her life as a grant-writing postdoc and her current path toward a research-focused faculty position. She explains how her cognitive …

4: Tackling Diversity in Nanotech - Interview with Dr. Matthew Chan, Assoc Director for Diversity Initiatives at Virginia Tech Natl Center for Earth and Environ Nanotech Infrastructure (NanoEarth)

September 9th, 2017

48:52

Matthew cuts through the confusion, explaining what nanotech really is. He talks about NNCI, an NSF-funded nanotech research infrastructure, with Virginia Tech being one of the 16 sites. He shares a 2017 NSF report, …

3: Building an Enterprise Product Management Process - Interview with Heidi Williams, Head of Product at Enova

September 6th, 2017

23:22

Heidi talks building enterprise software for Enova, shaping roadmaps and strategic planning, product management practice, mentorship, Chicago Women …

2: Researching Microelectronics at IBM - Interview with Joy Chao, Process Engineer at IBM

September 3rd, 2017

15:48

Joy talks about working in the Microelectronics Research Lab at IBM, how IBM Watson is disrupting healthcare, growing up Taiwanese American, how she got into materials engineering, and how Disney is never going to tell …

1: Designing for Software Developers - Interview with Sarrah Vesselov, UX Lead at GitLab

August 23rd, 2017

21:23

Sarrah Vesselov is UX Lead at GitLab, an online git repository manager that allows people and businesses to manage projects as they change over time. GitLab is a way for developers, managers, developers, and designers …

Loading ...

Download the RadioPublic app for
 FREE and never miss an episode.

Get it on Google PlayDownload on the App Store