Stamats Insights

20 EpisodesProduced by Stamats

Stamats is the nation’s thought leader in integrated marketing. Our approach to each project is simple: We recognize the unique needs and expectations of each client and draw on the company’s 60+ years of experience. Our people are among the best in the business, and we take our leading position in … read more

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The Anatomy of a High-Performing Facebook Ad

May 20th, 2019


What’s the best performing Facebook ad type—single image, carousel, or video? Digital Analyst Andrew Rohlf and Chief Content Officer Christoph Trappe …

How Data-Driven Decision-Making Affects Tech Integration in MedEd

May 15th, 2019


How can schools of medicine use data to drive informed marketing decisions and improve admissions, student retention and degree programs? We’re …

How smaller teams can win at higher ed social media engagement

May 10th, 2019


In this episode of the Stamats Insights Podcast I chat with Shannon Nicholson, program director at the West Virginia University Graduate Admissions …

How to create evergreen content for longterm content success

May 6th, 2019


In this episode of the Stamats Insights Podcast, I'm chatting with Janelle Penny, editor-in-chief of about evergreen content.

Janelle shares tips on how she consistently turns stories relevant to facility …

Making the Most of Social Media with Influencers

May 3rd, 2019


 Coverings 2019, a global stone and tile expo, is utilizing a modern makerting technique: influencers. Staff writer Adrian Thompson chats with Becca Sass, account supervisor for Coverings social media, on working with …

What marketers should know about databases to drive marketing results

April 30th, 2019


In this episode of the Stamats Insights Podcast I’m chatting with Stamats Account Manager Melissa Chapman about what databases are, why the basics …

Infographics Best Practices

April 30th, 2019


 Infographics are an additional way to add value to your digital content. But it’s more than just copying and pasting information from your article or blog post and putting it in a design. Eric Andersen and Mariah …

Live Social Media Checklist: Pro-Tips to Engage Your Audience

April 30th, 2019


 Social media remains an important engagement tool for your audience. Mariah Obiedzinski speaks with Top 100 Digital Health Influencer Jared Johnson …

Tips for Crisis Communication in the Digital Age

April 8th, 2019


Crisis communication in the digital age is complex. In this podcast, Christoph Trappe, Sandra Fancher, and Andrew Rohlf from Stamats discuss tips for higher ed organizations to ensure sensitivity to crisis events and …

Lead Generation: Creating Demand for Your Academic Programs

April 8th, 2019


Find out how demand generation can take your institution’s lead generation program several steps further with a more holistic approach that improves …

The Difference Between LinkedIn Company Pages and Groups

March 25th, 2019


With over 260 million active users every month, brands of all shapes and sizes have no excuse for ignoring the professional social platform LinkedIn. That being said, it's important to understand the different means of …

College Admissions Scandal: Talking Points for Higher Ed Professionals

March 15th, 2019


 On March 12, prosecutors from the Department of Justice charged 50 people with crimes ranging from fraud to racketeering as part of a larger …

Why Every Admissions Office Should Do a Non-Matriculant Study

March 11th, 2019


It’s yield season! For many in higher education, this is the time when you shift focus from generating and reading applications to convincing …

The Missed Opportunities of Ignoring Community College Transfers

February 21st, 2019


A 2018 report from the Jack Kent Cook Foundation explored the number of transfer students enrolling at 4-year colleges and universities in the US. …

How Medical Schools Can Leverage Social Media Influencers

February 5th, 2019


Medical schools can join forces with active social media leaders from within their organizations to grow the school’s brand and encourage more …

The Connection Between Unemployment and Higher Ed

January 28th, 2019


Grant DeRoo's experience in applied higher education research, data analytics, predictive enrollment modeling, and leading expansion strategies in …

Balancing Student Relations with Data Collection

January 9th, 2019


Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional …

Going Viral With Your Non-traditional Student Marketing

January 2nd, 2019


Reach and engagement are more important than ever in 2019. Crafting viral content is the key to long-term success in non-traditional student marketing. Once perceived as a matter of luck, viral content requires …

Marketing to military personnel as non-traditional students

December 18th, 2018


Active service members are an important audience among nontraditional students in higher education marketing. While all branches of the military offer financial assistance, it's important to understand the nuances of …

How to target nontraditional student prospects in your higher ed marketing

December 11th, 2018


Reaching the right prospects for your nontraditional student marketing can be a challenge. The amount of tools and channels available to optimize …

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