Cover art for podcast Spill The Ink

Spill The Ink

87 EpisodesProduced by Michelle Calcote KingWebsite

Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms and AEC firms.

43:46

Marketing tips for solo attorneys and small firms with Allison Williams of The Law Firm Mentor

Allison Williams is a renowned lawyer, business coach and the proud owner of both Law Firm Mentor and the Williams Law Group, LLC. She most recently founded Law Firm Mentor to help small law firms achieve growth and increase revenue. She is also the current CEO for Williams Law Group which operates as a full-service family firm. 

Allison is an acclaimed lawyer, operating as a Fellow of the American Academy of Matrimonial Lawyers and certified by the Supreme Court of New Jersey for Matrimonial Law. She has worked for multiple law firms and even spent time as the editor of the New Jersey Family Lawyer scholarly publication.

In this episode:

Smaller law firms can often feel hopelessly outmatched. Larger, better-established firms feel like they have every advantage going their way. Even the “small firm” charm can be difficult to achieve in larger cities with more direct competition. You know that your firm is worth it, but how do you convince clients to take a chance on you?

There are a host of variables for the success of a law firm: marketing, experience, social media, specialties and more. These smaller law firms need to excel on all of these fronts to gain the traction they’re hoping for. Multiple legal marketing companies have sprouted up to fill this need, but few have the experience of Allison Williams. She has worked as a lawyer and the owner of a firm. Now, she coaches growing firms to help them thrive in the places they once struggled. She has guided countless firms before, and now she’s here to help you.

On this episode of the Spill the Ink! podcast, Michelle Calcote King sits down with Allison Williams, the Founder of the Law Firm Mentor, to learn more about how to improve your marketing as a smaller law firm. They start by talking through Allison’s own rocky start as a lawyer and finding other good lawyers to work with. They transition into marketing advice, going through how to improve your social media, smoothing out your marketing cycle and answering the question “is buying leads worth it?”

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Spill The Ink

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://rep-ink.libsyn.com/radiopublic

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens