SOS Creativity FM

If you aspire to join the ranks of wealthy entrepreneurs, reading is an invaluable skill. Books lead us into new ways of thinking, help us push …

Messages travel faster with design. All in all, design is becoming more important to businesses than ever before. Everybody perceives design based on their experiences and memory. A design created with customer’s …

If you have never cleaned your list, you are paying for inactive subscribers and subscribers who are not even seeing your emails. Email list cleaning the process of identifying and removing inactive subscribers from …

Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the …

The new year is the perfect time to take a fresh look at your website. While we’re looking ahead to 2022, it’s a great time to revisit your website to make sure that it’s up to date and gives potential customers and …

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be …

Social media has changed the way we live our lives. From the way we get our news to the way, we interact with our loved ones. Social media is …

Scaling a business isn’t easy. It’s hard. Scaling up can be a daunting process for many start-ups, especially if they don’t have the right resources or systems in place to support growth. Although scaling a business …

As a marketer at any experience level, keeping up with marketing changes isn’t always easy. But, to succeed in the fast-paced marketing world -- and maintain a sense of relevance with your audience -- it's vital to stay …

Keyword research is the process of finding and analysing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general …

Coming up with creative content ideas on a regular basis is not an easy task. Taking time to develop your ideas for creating content will ensure that …

It’s no surprise that social media is super important when it comes to your business. Social media is how you connect with clients and potential customers; it’s how you give your company and brand that authentic …

As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the …

For any business with an online presence, website traffic is important; the more visitors you have, the more opportunities you have to make your brand known. This is why a sudden drop in search engine traffic is a …

With so many tasks to do at hand, entrepreneurs may often find themselves not having enough time to accomplish it all within a 24-hour time frame. It’s crucial you maximize every second of every day.  

In today’s …

Marketing principles guide your marketing strategy and help your business stand out from the competition. It encapsulates your entire business’s …

Email marketing proves time and time again to be one of the most effective avenues in digital marketing. While some think email is a declining channel, it can be a very effective marketing tactic. The right strategy …

Everyone, from professional marketers to small business owners, makes marketing mistakes. But even if you make some mistakes, you should be ready to …

Increasing sales, especially online, is a pretty constant marketing objective but the competition can get tough. When consumers have thousands upon thousands of products just a few clicks away, how can you differentiate …

Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this …

If you're thinking about rebranding any aspect of your business, you know it involves a lot of preparation and careful planning. Whether you're …

You’ve heard it a thousand times – ‘content is king’.  When executed properly, the benefits of content marketing can help scale your business and contribute to real growth.

In today’s podcast, we are looking at 3 …

While there is no one winning formula for business success, there do seem to be character traits that most successful business owners share.

In …

Your business is only as good as the employees you have on board. When your employees are excited about your business and motivated to do their best, …

When your company is in growth mode, you might feel empowered by the exciting changes you're bringing to your organisation. The rapid expansion of a business, especially one that is a start-up or a small business, can …

There are many ways you can damage your ranking. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it.

In today’s podcast, we are …

You may have the best content in the world but if your strategy doesn’t have clear, measurable goals and a good understanding of the target audience, chances are that your campaign will fail.

In today’s podcast, we are …

A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real …

When it comes to creating a design that boosts conversions and generates revenue, many businesses continue to struggle. Your website needs to be appealing and functional.

In today’s podcast, we are looking at 3 things …

Mistakes in business are inevitable, but certain ones can lead to their complete downfall. Sometimes it only takes one wrong move to destroy something you’ve built up.

In today’s podcast, we are looking at mistake’s …

Paid advertising can be a great way to raise the visibility of your brand, inform your customers about the benefits of your products and services and let them know about special events such as sales or promotions. But …

Marketing can be incredibly powerful for businesses. When done right, marketing can boost awareness for your brand, position your company as the …

Videos are a great way to differentiate your business and stand out among your competitors online. YouTube is no longer regarded as just an entertainment site; it has grown into an invaluable business resource.

In …

At the heart of every successful organization is thriving company culture. Your people are your greatest asset, and when they feel connected to a …

A cohesive, well-designed brand can differentiate your business from competitors, build trust with your audience, and give them the right first …

Not many companies are aware of the value of awards, and you often see many businesses producing amazing results for their clients but not being …

As companies grow, they need to establish an effective implementation process to help them scale to meet business goals. The best companies are continually improving and have systems to implement a new process quickly …

You’ve worked hard on your website (and your brand) – so it’s important to take the time to protect it. While complex, it involves setting up …

A marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. It’s one of the most important business …

For small businesses, there is no greater leverage than your employees. However, the best run companies not only properly equip their employees with …

A website that delights new or returning customers is likely to perform better than one that does not. As your buyers’ behaviour on the web continues …

A well-designed landing page can greatly increase conversions for your campaigns. Rather than directing visitors from those sources to your general website, you can direct them to a specially-designed landing page that …

Content marketing is at the heart of the most successful digital marketing campaigns. With content marketing, you can build trust with your audience, …

Chancellor of the Exchequer Rishi Sunak has delivered the 2021 UK Budget, extending several coronavirus support schemes and outlining plans for the country’s post-pandemic recovery.

On today's podcast, we are looking at …

Local SEO is the process of optimizing your business to improve its visibility in local search results on Google. Why does this matter? Because local …

It's no secret that the world of buying and selling online is constantly changing.

Keeping up with the latest and greatest trends in digital commerce can be hard, so here are some tips and tricks to help.

In today’s …

More and more businesses are adopting digital transformation to modernize customer communication and improve internal processes. With the increasing …

A one-page website works similarly to a landing page, in that it contains everything relevant to your product or service without needing to click elsewhere. More and more companies are choosing them over, elaborate …

Conversational marketing is a highly personalised approach to engaging with your website’s visitors, usually in real-time. Having this one-to-one interaction is vital for any company who want to build relationships with …

For your business to be a success, a website that ranks high with search engines helps a great deal. Understanding SEO is crucial to significantly increase your traffic and brand awareness. With so many SEO techniques, …

The key to a successful digital marketing campaign is diversity. Whether you already have a marketing campaign, or you’re just now jumping on board, …

There are so many websites on the internet and you as a business need to stand out from the crowd. Using a theme or builder won’t do you justice, nor will it make it easy to come out on top of your competition. Bespoke …

Entrepreneurship is hard. It requires consistent discipline, and confidence in yourself. The foundation of all success is having the right habits in place. They make sure you stick to a routine and keep you disciplined …

To help you prepare your business for the new year, it's important to keep on top of the latest trends in both marketing and websites, which set to make an impact in 2021.

On today's podcast, we are looking at topics to …

From all of us at SOS Creativity we wish you a Merry Christmas and a happy new year!

If you need some help or would like a free consultation, visit …

Word of mouth marketing (WOM) is a natural part of the buying cycle, and in an era where customers are more likely to search for information online when making a purchase, it’s also one of the most reliable ways to …

LinkedIn is the largest business-oriented networking website geared specifically toward professionals. Using LinkedIn to generate leads can be a pretty straight forward process  — if you’re willing to invest a little …

Motivation can give you that extra push to get something done, but it doesn't always come when you need it. If you're struggling to start or complete a task, give yourself some encouragement to keep going.

On today's …

Making the jump to hire a company outside of your own to help with marketing is a big decision, but not all agencies are the same and you have to make sure that you hire an agency who aligns with your goals to ensure …

There is no better or more cost-effective way to advertise your business than on the World Wide Web. The trick though isn’t just having a website, …

We are currently living in tough and unprecedented times. We are facing matters that are out of our control and it can be overwhelming. Not only have …

From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks. Not only have we had to adapt our day-to-day lives, but many businesses have …

When employees undergo training, it improves their skills and knowledge of the job and builds their confidence in their abilities. There are a number …

Repurposing content simply means taking one asset and reusing it somewhere else. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats.

…

Business plans serve several key functions, and not only do they serve as a roadmap to guide you either in the early days of business or years down the line, but they also serve as an opportunity to research market …

We all want to be better at something. After all, self-improvement is necessary to getting ahead. But mastering a new skill can be difficult for …

You may have heard us repeat a few times in the past “In order to win on social media, you need to be the CEO of social media”. But what exactly does that phrase mean? 

On today’s podcast, we are looking at how to be …

Goal setting can help you stay motivated, determine what’s important to you, eliminate distractions, and build your self-confidence. To help you …

The fear of failure is one of the most common reasons why people decide not to start their own business. Hauling yourself out of your comfort zone …

As well as your customers, your employees are a highly valuable resource to your business. They keep your business ticking especially when provided …

Setting goals helps trigger new behaviours, helps guides your focus and helps you sustain that momentum in life. A goal does not have to be something big, little goals can help you to achieve a much bigger goal.

On …

There are always going to be competitors who are providing the same solution as you. If you’ve had a great business idea, there’s a sizeable chance …

With the number of web dev tools increasing almost daily, finding the best software to get the job done can sometimes feel daunting. To help you out, …

A brand story recounts the series of events that sparked your company’s inception and expresses how that narrative still drives your mission today. If you craft a compelling brand story, your audience will remember who …

Today more than ever, organizations rely on the energy, commitment and engagement of their workforce in order to survive and thrive. Making sure your employees are engaging is the key to making sure your business is a …

As a company or team, you need to have a formal project management process. If you’re finding it increasingly difficult to stay organised and …

If you want to save your time while working on your digital marketing strategy, then you should take the assistance of some social media automation …

Influencer marketing is a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole. There are …

Often people have misconceptions about entrepreneurship being straightforward and not much can stop you from having a successful business. But in …

Blogging is still an effective marketing strategy to increase your sales. Not only does it improve your SEO ranking, but it also boosts your brand awareness with people who have never heard of your business. 

On today’s …

When starting a business, entrepreneurs are faced with many challenges, whether that be significant challenges or small challenges. But every entrepreneur faces the same three challenges when starting their business …

Often people have misconceptions about entrepreneurship being straightforward and not much can stop you from having a successful business. But in …

Blogging is still an effective marketing strategy to increase your sales. Not only does it improve your SEO ranking, but it also boosts your brand awareness with people who have never heard of your business.   

On …

When starting a business, entrepreneurs are faced with many challenges, whether that be significant challenges or small challenges. But every entrepreneur faces the same three challenges when starting their business …

Email marketing still has lots of myths regarding its effectiveness and use in businesses marketing strategies. For companies to see its effectiveness, the common myths around email marketing need to be squished.   

On …

Due to the lockdown rules imposed back in March, many businesses have slowed down their trading to help them survive during this uncertain time. …

In light of the current climate, eCommerce website sales have increased dramatically due to people unable to leave their houses. But for people to trust and buy things off your website, you need to have many features in …

Digital marketing is always evolving but we often see the same questions being asked by businesses, about their own marketing efforts. It’s important …

Social media platforms are always bringing out new features to improve the efficiency of users. LinkedIn has brought out many new features that you …

Starting a business can be hard and if you're new to entrepreneurship, then things can be even harder. To make things easier you can always ask for advice of other entrepreneurs who have already been through it.   

On …

The growth of your company relies on your marketing efforts, but during this uncertain time so does the survival of your business. Now is the perfect time to set yourself as an industry expert and show potential clients …

Your homepage is an essential tool for your business and is one of the main focuses of your website. Your homepage provides the first impression to …

With many businesses working remotely during these uncertain times, organisations have been able to flip the switch without breaking productivity. 

All employees that are working from home are one of the reasons that …

Previously we talked about how to improve your video marketing and common misconceptions about video marketing. But we haven’t tackled why you should …

We’ve previously stressed the importance of being online during these unprecedented times but it’s also important the way you utilise your online presence. 

Many of you may be using Twitter on a day-to-day basis but are …

We recently hosted a live webinar about ‘Survival Mode: How to make sure your business survives Coronavirus’ because as a business, we know how times are tough in this current climate.  

We are all living in uncertain …

Last week, we talked about how to ensure productivity when working from home due to COVID19. It presents a significant threat not only to human health but also to business. For many businesses having to shut shop, many …

With the current climate and COVID-19, many businesses have had to resort to getting their employees able to work remotely. Sometimes it’s hard to stay motivated and easy to procrastinate when working from home, so here …

A CRM is a Customer Relationship Management software. It’s all of the activities, strategies and technologies that companies use to manage their …

Hiring is one of the biggest challenges for an organisation/business. Once you find the right person, you need to make sure that you set them up for success.

An online presence is important for outbound marketing because it reinforces your brand and what you offer your target market. An online presence is very vital for your business!

One incredible strength of Facebook Ads is just how much you can do with them. You can target and reach almost any type of audience in a variety of …

Networking doesn’t come naturally to everyone but has become somewhat of a necessity if you want to succeed in the business world. 

Regardless of how you network, there are things you can do to improve your networking …

We’ve all been in the situation of feeling un-energised and un-productive in the office. It cripples productivity and reduces efficiency. This can create procrastination, which is something we definitely don’t need in …

From fashion tips to home decor inspiration, Pinterest is home to a wide variety of ideas waiting to come to life. It’s essentially a scrapbook platform that creates a board for you to build upon. But the most frequent …

In a world of marketing, it’s hard to know what advice is useful along with what works and what doesn’t. A lot of businesses are refraining from …

As the world’s largest professional networking site, LinkedIn connects industry professionals with each other and also helps others discover job opportunities.  

In this week’s podcast, we’re covering ‘Interesting …

If you’re unfamiliar with SEO, you’re probably wondering why it seems to be so important. Many brands and businesses know that they need SEO and the benefits that they’ll get from it.  

In this week’s podcast, we’re …

A lot of businesses aren’t sure whether they’re doing social media marketing wrong or to its full potential. Yes, you must have a social media …

If you could only do one thing in 2020, what would it look like that’ll make a massive impact in your business? 

You need to work backwards with your …

Christmas is approaching and some businesses have begun to slow down with their marketing activities ready for the New Year. Even if you aren’t doing much, make sure to include a Christmas countdown on your Instagram or …

Instagram stories are really engaging with their variety of different filters, tags, locations and all of the extras! They can also add a personalised touch to how you engage your audience. 

In this week’s podcast, …

When you’re running a business, your team is your most important asset and biggest resource. Without your team, the business wouldn’t be able to …

With a brand new decade rapidly approaching, here are some of the top trends for 2020.

In this video, we looked into offline marketing and what the best forms of it are. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

As an entrepreneur, you must make different types of decisions on an everyday basis. You must choose directions, solve problems and take action. This …

Having a business plan is the blueprint for your business and starting without one can be very risky. In the growth phase, an updated business plan …

Digital marketing is changing at a fast rate, some businesses can keep up with the latest industry changes whilst others can’t. It’s crucial that your business stays up to date in order to succeed. In this podcast, we …

Instagram is a big social networking platform that connects people solely through visual elements, which captures and sustains our attention.  Using …

Being an entrepreneur can be hard work as you're running your own business. But if you don't have the helping hand from a colleague or staff, it's …

Having a target audience/market is a big deal in 2019 because the approach is an important means of boosting efficiency. When you are selling a product/service, you need to be able to identify who your ideal client is …

When it comes to marketing for your business, it can be hard to choose where to start and what tools to use. As you know, we’re a marketing agency …

Email was one of the first forms of online marketing and was a big part of communication. It is still important and used within the workplace but due to so many other forms of marketing, there are lots of question of …

Social media has become the medium for people to socialise and for businesses to promote their brand. More and more are including social media marketing into their marketing strategy, but if you don’t already do so, …

No business owner is perfect and everybody makes mistakes. But, can these mistakes cost your business time and money? As a business owner, you want your business aiming for success, not a failure, so in this podcast, we …

Managing multiple social media profiles can be a difficult task. With each platform having its own rules, it can be hard to stay consistent across …

Previously, we have done a few podcasts about Twitter and how to grow your business using it, but how do you specifically increase your following …

With over 1.94 billion websites online are you stuck within the myths of websites?  

As the fight for the top spot on Google becomes an increasing battle, website knowledge has never been more important.  

To make sure …

Online marketing is important for any business because it has a significant influence on customers purchasing decisions. To make sure your business …

Networking on social media? Who would have thought it but little do you know networking on social media is as easy as it sounds. Simply engaging with …

Facebook is one of the biggest social networking platforms with over 2.38 billion monthly active users [March 31st 2019]. It is continuously growing …

Content marketing should be a part of your marketing strategy in 2019. But do you know how to make content valuable? If not, this podcast will cover …

Link building is the process of getting other businesses/websites to link to your website, and it helps with your SEO efforts. We build links because it tells Google that your website is a quality, reliable resource, …

Marketing is very important for your business but it falls into 2 categories, paid and organic. These two different types of marketing rely on different approaches and it depends on the resources you have. Both have the …

Marketing is very important for your business but it falls into 2 categories, paid and organic. These two different types of marketing rely on different approaches and it depends on the resources you have. Both have the …

We’ve mentioned in almost every video about how social media marketing is important as we’re getting deeper into 2019. Some people say they use every …

We all thought that 2018 was the year for digital marketing, but we were wrong. 2019 has a bigger demand for your business to have a digital marketing strategy and to be online. You need to take advantage of all of the …

As probably stated a lot of the time, Facebook is one of the biggest social media networking platforms with over 1.5 billion daily active users. It …

Previously, we went over the most frequently asked questions about content marketing, but due to the growth of content marketing, we thought we would …

Being an entrepreneur is a big deal. You’ve just set up your dream business in the hopes to be successful as soon as possible but how can you grow in …

Does your business use Pinterest? With over 250 million users every month, your business should be actively using it as part of your marketing …

In our opinion, these are the best 3 ways to market and grow your business this year:

- Know your audience

- Bring value to your audience

- Engage with them and grow your brand

It's important to think about your …

Websites are really important for your business as the digital age that we’re in has grown massively; so should your online presence, and the first …

What are the benefits of social media marketing for my company?  

How long should our emails be when it comes to email marketing?  

How do we make …

Instagram is growing faster than ever and it can be hard to keep up with it for a lot of people. But, hopefully with these statistics you can see how …

Instagram is growing faster than ever and it can be hard to keep up with it for a lot of people. But, hopefully with these statistics you can see how …

As we have probably reiterated many times, here at SOS Creativity, social media couldn’t have any more of an importance than it does right now for …

Over the past few years, digital marketing has become a really important part of owning a business especially when it comes to being online. A large …

Many businesses have a Facebook business page because Facebook is the biggest platform to be on, which is correct but some are set up and never touched due to people not knowing what how can use Facebook to generate any …

As a business, it’s important to harness the power of each and every of your customers’ opinions and it should always be encouraged for people to …

Many questions are asked about marketing such as “What are some common marketing techniques for my small business?” or “what are good marketing strategies for a small business?”. The answer is: some techniques work for …

Digital marketing can change your company massively if you’re implementing things properly. With technology evolving, you need to keep up to date …

As we’ve already established, social media is rapidly growing and if you’re using it for your business it’s best to keep up to speed with recent trends surrounding it. It’s good to know exactly what’s going on so you …

Startups will always face multiple challenges and uncertainty and on average 9/10 will end up going out of business. There is a consistent set of key …

In this day and age, content isn’t just about blocks of text full of information, it’s also images, video and audio. All of these different types of …

Companies that regularly blog generate 126% more leads than those who do not. Inbound marketing helps the customer to make the right decision and in …

Over the past few years, digital marketing has become a really important part of owning a business especially when it comes to being online. A large …

Having spent a great deal of time on creating your company’s website, you may think that once it’s done then it’s done! As easy as that sounds, you …

Your business should have a digital marketing strategy in place, but are you using any helpful time saving tools? There are many you could use to …

Growing your Instagram account organically seems like a long and tedious task when there’s such thing as buying followers, likes and comments, which …

Blog writing is very important for your business for the reasons that it showcases your expertise, provides answers for queries that people are searching for and it drives traffic to your website.

You need to make sure …

Social media opens up a large area for you to implement strategies to help your business. The old saying goes, people do business with people. On …

Video marketing is one of the most engaging marketing strategies to date, so to make sure your one step ahead of your competition we have created this video with 5 video ideas to help market your business. From …

As a start-up business it's hard to focus on multiple different things, but with these simple marketing tips you can kick start your marketing …

When people search the internet for specific answers to any queries they have, you need to make sure you produce relevant content that provides the answers.  This will give you the visibility you need to help you get …

Social media is a quick way of offering customer service to your clients but do you know the most effective way to respond? Well in this episode we tackle the 3 biggest don'ts of customer service on social media. Listen …

Twitter has over 336 million active users and is constantly growing. So is your business on Twitter? If not create yourself an accountant and follow …

Twitter has over 336 million active users and is constantly growing. So is your business on Twitter? If not create yourself an accountant and follow …

Having a target audience is important to any business as it allows you to know who you are targeting. When defining your audience you need to make sure you look at a number of factors, to help define your target …

Succeeding online is hard but to make sure you execute it well we have created this podcast for you and your business. We cover everything from having a responsive website to having a social media presence. Check it out!

There are many myths about social media but do you know what they are? Are you following any of these myths? Well in this podcast we take on the 4 …

Social media is constantly changing but to make sure you keep on top of it for your business just follow this ultimate tip. 

Instagrams update brought shopping onto Instagram which was a first for any social media platform. For businesses this was a huge step up for their sales. In this podcast we talk about the benefits of the updates and …

Do you have a LinkedIn profile? Are you getting the most out of it? Well in this podcast we cover ways to maximise your profile. From your profile picture to having basic information we talk about it all in this podcast …

A website is a important part of any business, but many websites can not be trusted. Do you know why? Well in this podcast we cover 5 reasons why people don't trust your website. Make your business as trustworthy as …

A wesbite is the main source of information for your business, so you want it to stand out don't you? Well we have 5 things your website should have …

A website is important for your business but do you have a website maintenance strategy in place to keep your website updated. If not then this podcast is for you! As we go over why you need a website maintenance …

 Having a strong brand image is important to a business as it is how people see them. But do you know how to create a strong brand for your business? Find out here! With being instantly recognisable to constantly …

 Having a strong brand image is important to a business as it is how people see them. But do you know how to create a strong brand for your business? Find out here! With being instantly recognisable to constantly …

Having a strong brand image is important to a business as it is how people see them. But do you know how to create a strong brand for your business? Find out here! With being instantly recognisable to constantly …

Do you know what video marketing is? If not you should probably learn, as video marketing is becoming increasingly popular for businesses online. …

As online presence is a growing fact in the success of a business. We look at the importance of having a website as a small business. The biggest factor is allowing your business to be open 24/7 as anyone can access a …

Websites are the main online presence for most companies, but do you know how to drive traffic to the website? 

Well in this podcast we talk about ways to drive traffic to your website using social media. We cover the …

Customer service is key to any business and without pleasing your customers you may find yourself in an unlikely situation. So to blow your customers away we have selected 10 customer service skills to wowing your …

Digital marketing is constantly growing so you need to make sure you're on top of it, to help you we have created a podcast on the top digital marketing tips. From Google local to brand consisitency, we cover it all to …