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Something Quite New

15 EpisodesProduced by SQN AgencyWebsite

Interested in technology and sport? Then this is for you. Each week we'll be talking to people who are leading the innovation of sports, challenging the status quo. Dan McLaren and Chris Hughes will also be taking a look at the latest news within social media, PR and sponsorship and discussing how i… read more

15 Episodes | 2019 - 2020

Paul Davies: Consumer Marketing Director at Microsoft & Makers of the Universe podcast host

February 20th, 2020


Paul Davies is Consumer Marketing Director at tech giants Microsoft. A company he has been at for 13 years and counting.

He is also a fellow …

Esports (pt.2): Packaging data for brands, using Formula One knowledge and the Olympics link up

February 13th, 2020


Welcome to the Something Quite New podcast from SQN, the integrated marketing and communications agency for the technology, automotive and sport …

Esports (pt.1): The challenges and opportunities with ESL UK, Fnatic and Renault F1

February 6th, 2020


Last week we finished up our dive into Digital Disruption in Sport and now we move onto the fascinating world of esports.

On our panel we were lucky to have Heather Dower, from esports event organiser giants ESL, James …

Digital Disruption in Sport (pt.2) and the latest Sports Tech news

January 30th, 2020


Last week we published the first part of our panel session on Digital Disruption in Sport, with expert views from Grant Dall (ALE), Bijaya Basu (Tata Communications) and Sam Seddon (IBM).

This week we take a look with …

Digital Disruption in Sport (part 1) with Tata Communications, IBM and Alcatel-Lucent Enterprise

January 23rd, 2020


This week we're back with the first podcast of 2020! Last year was quite ad hoc in terms of regularity but from now on you can expect a new episode …

2020 Sponsorship Trends with ESA's Andy Westlake & an SQN 2019 wrap up

December 20th, 2019


In December we held our first ever agency event to coincide with our 18th birthday. As part of that we invited some of the best in the industry to provide their insights across areas such as digital transformation, …

Guillaume Vergnas: Partnerships Development & Esports Manager @ Renault F1

November 28th, 2019


This is part 2 from our recent trip to the Renault F1 factory in Enstone in Oxfordshire. A day that was very much about esports and their …

Antoine Magnan: Commercial Director, Renault Sport Racing

November 26th, 2019


We spoke to Antoine Magnan during the recent Renault F1 x Team Vitality esports day at the racing team's HQ just outside Oxford. We discussed what …

Sim Racing: more than just an esport?

October 25th, 2019


Simulation racing is certainly an intriguing area in esports. Will we reach a time where the best Formula 1 esports driver can jump into a real car …

How You Can Harness The Power Of Sponsorship

August 15th, 2019


Over the last three weeks we've been running a series of mini-articles on The Power of Sponsorship. To accompany this, and each of our upcoming topics, we'll be using interviews from some of the best minds in the …

Sam Seddon: Sports and Entertainment Sponsorship Lead (UK), IBM

June 13th, 2019


In this episode we sat down with IBM's Sam Seddon to discuss the report he authored and has just been announced at the AI Summit, part of London Tech Week. We managed to speak to Sam a week prior to the announcement to …

Ben Payne: Head of Esports, McLaren Technology Group

May 29th, 2019


In this episode of Something Quite New, brought to you by SQN, we sat down with Head of Esports at McLaren to talk about the continuing rise of …

Joe Edwards: Head of Digital Marketing, FIBA Media

May 15th, 2019


The 'Something Quite New' podcast is brought to you by leading sponsorship and communications agency Sine Qua Non.  In each episode we will deep diving to bring you insight and intelligence from leading lights across …

Andy Westlake: Chairman, European Sponsorship Association

March 21st, 2019


Welcome to the Something Quite New podcast, brought to you by leading sponsorship and communications agency Sine Qua Non.  In each episode we will deep diving to bring you insight and intelligence from leading lights …

Welcome to 'Something Quite New'

March 18th, 2019


'Something Quite New' is a new podcast from Henley-based sponsorship & communications agency, Sine Qua Non International. Hosts Dan McLaren and Chris Hughes will be taking the opportunity to learn more about the …

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