Dr. Lee Briese is a Crop Consultant with Centrol Crop Consulting. He does not sell any products but rather solely focuses on helping farmers make the best decisions for their crops and soils. Dr. Briese checks every field weekly which creates a comprehensive understanding of the individual farmer’s goals, their assets and their obstacles to reaching those goals. He estimates he has covered over a million acres with his crop consulting resulting in a wealth of knowledge and experience. “There’s no one (size) fits all for anybody,” says Dr. Briese. We learn how many factors play into the recommendations he makes and the timing of the alternative techniques he suggests.
“There has to be a distinct level of trust between (the farmers) and I as far as the information I’m giving them, that not only applies to them but is solid information.” Dr. Lee Briese.
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