Cover art for podcast Software Social

Software Social

129 EpisodesProduced by Michele Hansen & Colleen SchnettlerWebsite

Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.

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ADHD + Entrepreneurship: A Conversation with Jesse J. Anderson, aka ADHD Jesse

November 21st, 2023

50:45

Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an …

Can the R&D Tax Credit Offset the Section 174 Changes?

September 9th, 2023

28:20

The R&D Tax Credit still exists, and it might be able to help you offset the Section 174 changes. Michele talks to R&D Tax Credit expert

Keep Calm and Carry On

April 7th, 2023

1:20:33

Michele gives another update on the Section 174 effort and chats with Tyler Tringas and Arvid Kahl.

Huge thanks to Justin Jackson and Corey Haines for sending out the letter to their newsletters! Subscribe to their …

Numbers Update + Chat with Landon and Kyle

April 4th, 2023

1:00:55

Numbers update on the letter to Congress + crossover with Made with Grit. 

It's me, hi. It's the problem, it's Section 174

March 29th, 2023

53:39

An update from Michele on what she and Colleen have been doing for the past few months, and an urgent call to action to sign the Small Software …

What 2023 Brings for Colleen, Michele, and This Show

January 3rd, 2023

36:47

Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show.

Huge thanks to all of our listeners who …

The Forcing Function Episode: Launch Christian Genco's New SaaS

December 27th, 2022

38:31

Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done …

Reflecting on 2022

December 20th, 2022

35:33

Michele and Colleen reflect on the year. 


Huge thanks to all of our listeners who’ve become Software Socialites and support our show <3

 

Culture + Feedback = ???

December 13th, 2022

30:22

Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across …

TinySeed, TinyConf

December 6th, 2022

26:41

Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin.

Huge thanks to all of our listeners who’ve become Software …

Listing on MicroAcquire

November 29th, 2022

28:59

Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload.

Huge thanks to all of our listeners who’ve become …

The Hammerstone Podcast is back

November 22nd, 2022

28:43

Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode.

Huge thanks to all of our listeners who’ve …

Qualitative and Quantitative Data

November 15th, 2022

34:45

Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and …

TinySeed!

November 8th, 2022

32:11

Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions …

Getting Into Public Speaking as a Developer

November 1st, 2022

40:19

Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming. 


Follow Benedicte on Twitter!

Sick Leave for Indie Founders?

October 25th, 2022

29:43

Should indie founders take sick leave? Michele and Colleen discuss.

A couple friends of this pod have launched their own shows for entrepreneurs …

Competitive Advantage and Moats for Small SaaSes, Part 2

October 18th, 2022

34:51

Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false …

Talking Competitive Advantage and Moats for Small SaaSes, Part 1

October 11th, 2022

54:16

Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies.

Huge thanks to all of our listeners who’ve become Software …

Refine Update with Aaron and Colleen

October 4th, 2022

35:03

Aaron Francis, Colleen's co-founder, swings by to chat about Refine. 


Huge thanks to all of our listeners who’ve become Software Socialites and …

Super Pumped (aka The Saturday Edition)

September 27th, 2022

38:07

Four things Colleen is super pumped about... and one thing she's not.
 
Huge thanks to all of our listeners who’ve become Software Socialites and …

Sprinting a Marathon

September 20th, 2022

52:03

Colleen and Michele both have a lot going on.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can …

Hairy Projects and Heat Waves

September 13th, 2022

32:22

Michele's trying to figure out how to approach charging sales taxes, and Colleen finally pushes to prod.


Huge thanks to all of our listeners who’ve …

Distribution vs Marketing

September 6th, 2022

56:47

Colleen's in go mode for Refine. 

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a …

One Weekly Win

August 30th, 2022

45:07

Colleen shares the secret to her recent productivity.

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You …

The One Where Colleen Goes to LA and Michele Looks at Haybales

August 23rd, 2022

49:08

Should indie entrepreneurs take advice from VC-track folks?

Huge thanks to all of our listeners who’ve become Software Socialites and support our …

That's the Job

August 16th, 2022

37:48

Learning new things, feeling like you're a bit out of your depth, pushing to the next level: that's the job of being an entrepreneur, and Colleen and …

Work vs Life vs Everything Else

August 9th, 2022

44:14

Michele and Colleen catch up on Michele's conference talks... and try to figure out how to make her life work. 

Huge thanks to all of our listeners …

Bonus: Pre-Episode Banter for 8/9/22

August 4th, 2022

5:52

Folks seem to love our casual banter, so here's what Zoom captured on our backup recording before we started the actual recording for next Tuesday's …

Colleen vs the Cliff

August 2nd, 2022

30:11

It's finally August, and Colleen is coming up on the deadline for Refine to support her working full-time... or is it?

Huge thanks to all of our …

Vision and Empathy with Lucie Baratte of Logology

July 19th, 2022

41:08

Follow Lucie! https://twitter.com/LucieBaratte

Check out Logology: https://www.logology.co/

Huge thanks to all of our listeners who’ve become Software …

What's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and Aaron

July 12th, 2022

47:33

Check out Hammerstone here!

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for …

From Side Project to Full Time with Damon Chen and Michael Rouveure

July 5th, 2022

47:01

This episode was sponsored by Calm Fund, an ecosystem of founders and funders of profitable, sustainable, calm businesses. Calm Fund invests early in profitable businesses that want to maximize their chances of success …

When Should You Let People Pay You?

June 28th, 2022

40:20

Follow Vic! https://twitter.com/VicVijayakumar

EveryOak, Vic's preschool communications SaaS: https://www.everyoak.com/

Try out HeyTexting:

Q&A!

June 21st, 2022

40:13

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year …

Sales Mode

June 14th, 2022

31:53

Check out The Art of Product Podcast and Default Alive.

And of course, Colleen's favorite twitter thread by Nathan Barry. Also mentioned, Y …

101 Episodes!

June 7th, 2022

36:39

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year …

The One Where the WiFi Goes Out

May 31st, 2022

23:28

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year …

The Water Bowl of Sorrow

May 17th, 2022

35:16

Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $10 a month or $100 a year …

Be a Champion with Zuzana Kunckova, Founder of Larabelles

May 10th, 2022

51:14

Follow Zuzana on Twitter. Zuzana's website.
Check out Larabelles.

Huge thanks to all of our listeners who’ve become Software Socialites and support …

Launching, Back to the Future Style

May 3rd, 2022

35:28

Check out Colleen's new product, Refine: https://hammerstone.dev

Huge thanks to all of our listeners who’ve become Software Socialites and support our …

Don't Forget to Sell What You Have

April 12th, 2022

37:54

This episode of Software Social is brought to you by Bento. Bento is an email marketing and automation company for more technical-minded marketers. If you're using drip MailChimp or Active Campaign, but wish it was a …

Sales for Founders with Ben Orenstein, Co-Founder of Tuple

April 5th, 2022

55:19

Follow Ben: https://twitter.com/r00k
Check out Tuple: https://tuple.app

Did your latest AWS bill give you a heart attack?

CloudForecast sends you daily …

From Learning to Code to Llamas

March 29th, 2022

53:53

Follow Marie: https://twitter.com/threehourcoffee
Check out Llama Life: https://twitter.com/llamalifeco

Check out Marie's learn to code YouTube …

Less Codesy Stuff, More Salesy Stuff

March 22nd, 2022

32:55

This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switching to Flightcontrol.

Raising a Business and Family with Anna Maste

March 15th, 2022

40:33

Follow Anna: https://twitter.com/skulegirl

This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting …

Finding Your Career Niche with Nate Berkopec

March 8th, 2022

34:36

Nate's website: speedshop.co

This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by …

Special episode: Two additional ways you can help Ukraine

March 2nd, 2022

7:48

List of Ukrainian indie businesses/OSS contributors/creators to support: https://ukrainianweb.biz/

Donate to World Central Kitchen: https://donate.wck.org/ and let Michele know your donation is part of her matching …

The Business of This Podcast

March 1st, 2022

41:00

This episode of Software Social is brought to you by Flightcontrol. You can save up to 80% of your hosting costs by switching to Flightcontrol.

Workshopping Pay-As-You-Go Failed Payments

February 15th, 2022

37:44

This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with …

From Bodybuilder to SaaS Founder

February 1st, 2022

42:59

Follow Jesse: https://twitter.com/jessethanley
Check out Bento: https://bentonow.com/

This episode of Software Social is brought to you by TranslateCI. …

January Blues and easy wins

January 18th, 2022

33:01

This episode of Software Social is brought to you by TranslateCI. Translate CI is a tool for developers that helps you localize applications with …

Learning How to Interview Customers: A Conversation with Jonathan Markwell

January 11th, 2022

41:30

Listen to Empathy Deployed! https://empathydeployed.com/
Follow Jonathan! https://twitter.com/jot

This episode of Software Social is brought to you by …

From Side Project to $6M ARR

January 4th, 2022

44:53

Colleen and Michele chat with Nick Zadrozny, Founder and CEO of Bonsai.

It's Been a Year

December 28th, 2021

43:39

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help


- Hey Check It is a website performance …

Enterprise Sales as an Indie SaaS featuring Josh Ho, Founder of ReferralRock

December 21st, 2021

32:00

Follow Josh! https://twitter.com/jlogic

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your …

Marketing for SaaS Founders with Corey Haines of Swipe Files

December 13th, 2021

56:49

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help


- Hey Check It is a website performance …

Using Atomic Habits to Get Through Burnout

December 7th, 2021

38:02

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help


- Hey Check It is a website performance …

Solving Your Spouse's Problem: A Conversation with Jordan O'Connor, Founder of Closet Tools

November 30th, 2021

48:35

Follow Jordan! https://twitter.com/jdnoc

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your …

So This Is Burnout

November 23rd, 2021

41:02

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help


- Hey Check It is a website performance …

Using Jobs to Be Done to Build a Whiteboard That Does Math: A Conversation with Matt Wensing, Founder of Summit

November 16th, 2021

39:57

Every doctor is concerned about your vital signs, but a good doctor cares about your overall health. Your website deserves the same care, and Hey Check It is here to help


- Hey Check It is a website performance …

Founder Summit Takeaways

November 9th, 2021

42:07

Follow the speakers we mentioned!
David Sherry: https://twitter.com/_brandswell
Itamar Marani: https://twitter.com/itamarmarani

Colleen Schnettler  0:00 …

A Conversation with Kevin Sahin, Co-Founder of ScrapingBee

November 2nd, 2021

58:21

Follow Kevin! https://twitter.com/SahinKevin
Check out ScrapingBee: https://www.scrapingbee.com/

AUTOMATED TRANSCRIPT

Colleen Schnettler  0:00 
This …

A Conversation with Rosie Sherry

October 26th, 2021

39:12

Follow Rosie! https://twitter.com/rosiesherry
Check out Rosieland: https://rosie.land/

Michele Hansen  0:01 
This episode of Software Social is brought …

Getting Meta

October 19th, 2021

45:11

MIchele: This episode of Software Social is brought to you by Reform.

As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, and many …

Deploy Empathy Audiobook Podcast Preview

October 12th, 2021

31:44

Go to deployempathy.com to buy the audiobook private podcast, physical book, or ebook!

This episode of Software Social is brought to you by Reform.

As a business owner, you need forms all the time for lead capture, user …

To Freemium, or Not to Freemium

October 5th, 2021

29:39

Michele Hansen  0:01
This episode of Software Social is brought to you by Reform.

As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, …

Taking on Amazon...and winning?

September 28th, 2021

55:22


Michele Hansen  0:01
This episode of Software Social is brought to you by Reform.

As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access signups, …

Software Social University?

September 21st, 2021

38:41


Michele Hansen  0:01 
This episode of Software Social is brought to you by Reform.

As a business owner, you need forms all the time for lead capture, user feedback, SaaS onboarding, job applications, early access …

A Tour Through Struggle: Cam Sloan, Founder of Hopscotch Product Tours

September 14th, 2021

54:39

Send Cam some love and support! https://twitter.com/SloanCam
Check out Hopscotch: https://hopscotch.club/

Michele Hansen  0:01 
This episode of Software Social is brought to you by Reform.

As a business owner, you need …

Everything Is Happening

August 31st, 2021

39:16

Michele Hansen  0:00  
Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/

When you’re bootstrapping on the side, every free moment counts. But do you really …

Decisions, Decisions Part 2: Colleen Takes the Plunge

August 17th, 2021

37:07

Check out Hammerstone! http://hammerstone.dev/

Michele Hansen  0:00   
Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/

When you’re bootstrapping on the …

Breaking 200

August 10th, 2021

25:58

Buy Michele's book! https://deployempathy.com/

Michele Hansen  0:00 
Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. https://nokotime.com/

When you’re bootstrapping on the …

Decisions, Decisions

August 3rd, 2021

35:20

Buy Michele's book! deployempathy.com

Michele Hansen  0:00 
Hey, welcome back to Software Social. This episode of Software Social is sponsored by Noko. When you're bootstrapping on the side, every free moment counts. But …

It's Happening!

July 27th, 2021

42:34

Buy Michele's book!
Paperback and Kindle: https://www.amazon.com/dp/173744660X (or search Deploy Empathy on Amazon)
PDF/ePub: deployempathy.com/pdf

Michele Hansen  0:00 
This episode of Software Social is sponsored by

When Is It Time to Move On?

July 20th, 2021

37:01

Michele Hansen  0:00 
This episode of Software Social is sponsored by Orbit. Orbit is mission control for your community, grow and measure your …

Holy Forking Sportsballs

June 22nd, 2021

36:09

Pre-order Michele's book on talking to customers! https://deployempathy.com/order 


Michele Hansen  00:00

Welcome back to Software Social. This episode is sponsored by Fathom Analytics.

Fathom is trusted by thousands of …

Sympathy, Empathy, and Solving Problems

June 15th, 2021

41:33

Pre-order Michele's book! deployempathy.com/order/ 

Michele Hansen  00:00

Welcome back to Software Social. This episode is sponsored by the website …

Michele's First Numbers Update

June 8th, 2021

32:38

Michele Hansen  00:00

Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear.

If you've listened to this …

Marketing an eBook

June 1st, 2021

56:16

Michele Hansen  00:00

Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We use Oh Dear to keep track …

The Real Life Episode

May 25th, 2021

33:13

Michele Hansen  00:00

Welcome back to Software Social. This episode is sponsored by the website monitoring tool, Oh Dear. We recently refreshed the …

Valuable, Usable, Viable, Feasible

May 18th, 2021

32:27

Michele Hansen  00:00

Welcome back to Software Social. This episode is sponsored by Oh Dear, the website monitoring app. As an Oh Dear customer …

Real Internet Money

May 11th, 2021

32:24

 

Colleen Schnettler  00:00

This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours

No Longer "Bootstrapped"

May 4th, 2021

34:07

 Michele Hansen  00:00

Hey, welcome back to Software Social.

This episode is sponsored by Oh Dear. Oh Dear makes it easy to monitor uptime, SSL …

Surprises

April 27th, 2021

36:58

Colleen Schnettler  00:00

This week's episode of the Software Social Podcast is brought to you by Hopscotch Product Tours. Hopscotch Product Tours

Approaching Nebulous Tasks

April 20th, 2021

34:38

Michele Hansen  00:00

The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their …

Doing Different Things, Doing Things Differently

April 13th, 2021

34:59

Michele Hansen  0:00 
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating …

Good Problems

April 6th, 2021

32:08

Michele Hansen  00:00

The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their …

Applying the Five Steps to Finding an Audience

March 30th, 2021

39:09

Michele Hansen  0:00  

The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating …

Customer Interview Part 1: The Interview

March 16th, 2021

25:37

Michele Hansen  0:00
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their …

Communication, Empathy, and Flexibility

March 9th, 2021

35:40

Get Michele's free newsletter on customer research: https://www.getrevue.co/profile/mjwhansen

Michele Hansen  0:00 
The following message is brought …

MicroConf On Air + Software Social Crossove‪r‬

March 5th, 2021

29:41

Transcript below. Watch the video: https://youtu.be/cfeXNzWwAEc

The hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and more.

To Take Funding, or Not to Take Funding

March 2nd, 2021

36:00

Colleen Schnettler  0:00 
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating …

Giving Up On An Idea

February 23rd, 2021

37:12

Michele Hansen  0:00 
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating …

Raising a Business

February 16th, 2021

37:33

Colleen Schnettler  0:00 
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating …

Getting to 100

February 2nd, 2021

36:31

Colleen Schnettler  0:00 
The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating …

Prioritizing Features and Yourself: An Conversation with Danielle Simpson, Co-Founder of Feedback Panda

January 26th, 2021

48:00

Michele Hansen  0:00 
This episode of Software Social is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.

This episode …

What to Work On Next

January 19th, 2021

31:45

Colleen Schnettler  0:00 
This episode of Software Social is sponsored by Balsamiq, makers of Balsamiq Wireframes, everyone's favorite low-fidelity …

Wading Through Feature Requests

January 12th, 2021

35:11

Michele Hansen  0:00 
So Colleen, you launched your new SaaS -- actually your first SaaS -- about a month ago, Simple File Upload. And you launched …

Getting People to Reply to Those Critical Early Feedback Emails

January 5th, 2021

43:56

Colleen Schnettler  0:00 
Hey listeners, Colleen here. This week I lead off discussing the positive uptick in my signup numbers, tempered by the fact …

Competing with Huge Companies as a Bootstrapper

December 29th, 2020

27:43

Michele Hansen  0:02  
So you remember a couple weeks ago how we were talking about competitors nipping at our heels?

Colleen Schnettler  0:07  
Yes.

Getting Really Excited

December 22nd, 2020

28:34

Colleen Schnettler  0:00 
Welcome to Software Social. I'm Colleen. This week, Michele and I discuss my progress getting my first product, a file …

When Competitors Are Nipping At Your Heels

December 15th, 2020

30:46

Michele Hansen  0:00  
So we had kind of a wake up call this week.

Colleen Schnettler  0:04  
Oh, what happened?

Michele Hansen  0:07  
So we're looking …

Choosing a Pricing Model

November 24th, 2020

30:08

Colleen Schnettler  0:00 
So one of the things I kind of wanted to talk about was a few weeks ago on the podcast, I sat here and I told you that what …

Raising and Setting Prices

November 17th, 2020

39:00

Colleen Schnettler
Hey Software Social listeners! Colleen here. For their first time ever, MicroConf is putting on a SaaS podcast awards. Michele and …

Who's the villain?

November 10th, 2020

31:40

Michele Hansen  0:01 
Can I ask you an honest question?

Colleen Schnettler  0:03 
Of course, I love honest questions.

Michele Hansen  0:05 
Did you …

Founder/Business/Lifecycle Fit (aka "The Feelings Episode")

November 3rd, 2020

34:42

Michele Hansen  0:00 
So last week, Colleen, you said something to me that really seemed to resonate and jump out at a lot of our listeners. And that …

Vendor Lock-In, Heroes, and Timezones

October 27th, 2020

32:44

Colleen Schnettler  0:00 
So for those who are just joining us, I am in the process of building my first software business.

It is a small software …

Health Insurance for Bootstrappers

October 20th, 2020

38:53

GUIDE: Michele wrote an in-depth companion guide for this episode. Read a more thorough rundown of the different health insurance options.

Michele Hansen  0:00 
Remember how a couple weeks ago, you were saying, you're …

Bootstrapping a Company to 130 Employees

October 13th, 2020

39:53

Michele Hansen  0:00 
Hey, welcome back to Software Social. I'm Michele Hansen.

Colleen Schnettler  0:04 
And I'm Colleen Schnettler.

Michelle Penczak

Documentation as SEO, SEO as Documentation

October 6th, 2020

33:10

Michele Hansen  0:00 
Welcome back to Software Social. I'm Michele Hansen.

Colleen Schnettler  0:03 
And I'm Colleen Schnettler.

Michele Hansen  0:06 

Something Boring, Something True, Something Alluring, Something New

September 29th, 2020

30:01

Michele Hansen  0:00 
Welcome back to Software Social. I'm Michele Hansen.

Colleen Schnettler  0:03 
And I'm Colleen Schnettler.

Michele Hansen
Hey, …

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