Socialette: Bite-Sized Online Marketing Podcast

100 EpisodesProduced by Steph Taylor

A bite-sized online marketing podcast for small business owners. Join Steph Taylor, founder of Wildbloom, as she answers your online marketing questions and dives into the nitty-gritty of online marketing and social media marketing for small business owners. Free online marketing resources: http://s… read more

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Social Media Marketing | How to turn followers into customers

May 19th, 2019

7:26

It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. Here are my top tips to turn your …

Marketing Tactics | 7 ways to up-level your business

May 16th, 2019

5:52

This episode is about the tactics - 7 little actions you can take right now that will move your business forward in some way. This episode is brought to you by my free ebook, 79 ways to up-level your business.

 

The 7 …

Paid Advertising | The difference between Facebook Ads and Google Adwords

May 14th, 2019

4:55

As business owners, we’re spoilt for choice on where to advertise our businesses. Facebook Ads, Google Ads, Pinterest Ads, Linkedin Ads, Snapchat Ads… The list goes on. The two most common players are Facebook Ads and …

Rebroadcast | Optimising your Instagram profile

May 12th, 2019

10:20

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in …

Outsourcing your Marketing | Where do I start? What do I outsource first?

May 9th, 2019

4:32

This show is mostly dedicated to DIY-ing your marketing, which is why I don’t talk about outsourcing it often. But, eventually, there’s going to be a better use of your time. And it’s going to be time to think about …

Social Media | My thoughts on Lush abandoning social media altogether

May 7th, 2019

7:00

A few weeks ago, UK brand Lush announced that it would be abandoning social media altogether. This episode, I’m sharing my thoughts on this decision …

Marketing Mindset | Carly Willoughby-Rolls on business (and life!) with a minimalist mindset

May 5th, 2019

50:29

Today’s podcast guest is Carly Willoughby-Rolls from Minimalista. Carly is a life coach who works with ambitious creatives to cut through the …

Socialette Turns 1 | Rapid-fire listener Q&A

April 30th, 2019

17:09

Today marks one year since I launched this podcast and, to celebrate, I put the feelers out on Instagram for some questions to answer. This episode, I’m answering as many of your questions as I can.

 

Download the …

Marketing Mindset | Casey Mason on overcoming mindset blocks in your marketing, running an event and leveraging collaborations

April 28th, 2019

31:46

Casey Mason is the founder of The Real Her Project, which is all about mindset education for the next generation of women. This episode, Casey and I chat about how to overcome mindset blocks in your marketing …

Facebook Marketing | The 2019 algorithm changes + How the Facebook algorithm works

April 25th, 2019

5:57

Facebook recently announced more changes to its algorithm - yet again! But, will they affect the way your business does Facebook marketing? This episode, I’m briefly looking at how the Facebook algorithm works and what …

Business Life | 5 ways my business has changed my life (for better and for worse)

April 7th, 2019

6:21

Anyone who runs a business will agree that running a business changes your life.  This episode is about the realities of building and scaling a business - because it’s a million times harder than you think it’s going to …

Branding | 5 go-to resources about branding

April 4th, 2019

4:59

Branding is something I’ve only really become interested in, in the last year or two. And that’s because I’ve witnessed its power firsthand. I’ve put in a lot of effort to learn as much about branding as I can. This …

Branding | 7 little branding things that will make a big difference to your business

April 2nd, 2019

6:36

Branding underpins everything you do in marketing your business, so it’s pretty important. But, what if you don’t have the budget to do a full brand …

Branding | Tess Robinson on the anatomy of a great brand

March 31st, 2019

42:31

Branding is such an important part of marketing your business - but it's far too often overlooked. Tess Robinson is the queen of branding and, in today's episode, we're talking about the anatomy of a great brand, as …

Instagram Marketing | 6 tools to streamline your Instagram marketing

March 28th, 2019

6:51

There are a heck of a lot of Instagram-related tools and apps out there. Lucky for you, I’ve tried a LOT of them and, this episode, I’m sharing 6 of …

Instagram Marketing | Why Instagram isn’t just a promotional tool

March 26th, 2019

5:08

What if you thought of Instagram as more than just a way to promote your business? This episode, I’m going to try and shift your mindset around Instagram a little bit…

Instagram Marketing | 7 things to stop doing on Instagram, right now

March 24th, 2019

5:54

Frankly, I’m a bit sick of seeing these things on Instagram. None of these things will actually grow your business, beyond maybe getting you more …

Instagram Marketing | 6 Instagram myths you need to stop buying into

March 21st, 2019

6:21

The thing with Instagram is that nobody really knows what’s going on, except for the people at Instagram. And, because nobody really knows, it means …

Instagram Marketing | How to increase your engagement on Instagram

March 19th, 2019

4:43

How can you get more engagement on Instagram? Sometimes, it can feel like you’re simply posting to crickets - like nobody on social media cares about your business or what you have to say. So, this episode, I’m looking …

Social Media Marketing | 9 reasons you're not making sales from social medi

March 17th, 2019

6:49

“Why aren’t my followers buying from me?” is something I get asked a lot. There are a bunch of reasons why your followers aren’t buying from you. …

Marketing Strategy | What is ROI + Why does it matter?

March 14th, 2019

4:40

The money you spend marketing your business isn’t an expense, it’s an investment. Just like you’d expect to see a return from investing in shares or …

Content Marketing | 5 free tools for content marketing ideas

March 12th, 2019

5:23

Content marketing is magic, but the big struggle can be coming up with fresh content ideas all the time. This episode, I’m sharing 5 free tools you …

Social Media Ideas | 7 social media post ideas

March 10th, 2019

4:49

Social media content ideas can be hard to come by sometimes. We all go through times when we’re feeling super inspired, and then times when we’re just not feeling it. This episode, I’m sharing 7 social media post ideas.

Marketing Strategy | 5 hard truths you need to know about marketing your business

March 7th, 2019

4:59

As much as we all want to believe that marketing our business is just about throwing up a few Instagram posts and an Instagram Story or two each week, unfortunately there’s a lot more to it. This episode, I’m sharing …

Marketing Strategy | How much time should I spend marketing my business?

March 5th, 2019

4:49

We all have a limited time budget. And, too often, marketing your business will fall to the bottom of your to-do list. But it’s one of the most important things you can do. This episode, I’m looking at how much time you …

Business Strategy | Angela Henderson on profit pillars for a thriving business

March 3rd, 2019

50:19

Angela Henderson is a small business consultant, author, entrepreneur, blogger, mental health clinician and a mother. She helps small business owners …

Marketing Strategy | Where should I save my marketing budget?

February 28th, 2019

5:48

Your marketing budget is probably pretty tight when you’re just starting out, so you want to be super strategic about where you’re spending your …

Marketing Strategy | Where should I spend my marketing budget?

February 26th, 2019

6:05

There are all sorts of platforms and people just waiting to take your money from you - and just because you’ve spent money on something, doesn’t …

Marketing Strategy | You need to have a marketing budget. Here’s why.

February 24th, 2019

6:21

If you want to stand out from all the other businesses that are relying solely on organic social media to market themselves, you really need to …

Marketing Strategy | Validating your ideas in business

February 21st, 2019

5:19

It’s pretty common to see business owners launching something new without checking whether anyone actually WANTS what they’re launching. Validating your ideas can save you a lot of money and heartache. This episode, I’m …

Passive Income | 3 passive income streams you can add to your business

February 19th, 2019

5:41

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not putting all your eggs in one basket. This episode, I’m looking at how you …

Instagram Marketing | I lost 300 Instagram followers + Why I don't care

February 12th, 2019

6:14

Everyone is so obsessed with the follower count on Instagram, and I’m here to tell you that it doesn’t matter one bit. I lost 300 followers and I …

Branding | The 5 biggest lessons I've learned about branding

February 10th, 2019

5:19

I’ve learned some big branding lessons in the few years I’ve been in business. Most of these lessons are ones I’ve learned the hard way. This episode, I’m sharing the 5 biggest lessons I’ve learned about branding.

 

Branding | 5 small business branding tips you need to know

February 7th, 2019

6:05

Branding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the …

Email marketing | What's working in 2019 + Lessons learned in 2018

February 5th, 2019

8:09

Email marketing is such an important part of marketing your business. Instead of asking “How can I get more Instagram followers?” people should …

Content Marketing | What's working in 2019 + Lessons learned in 2018

February 3rd, 2019

6:49

Content marketing is a great way for businesses with small budgets to stand out against bigger competitors. This episode, I’m sharing the content marketing lessons I learned in 2018 and what’s working in content …

Pinterest Marketing | What's working in 2019 + Lessons learned in 2018

January 31st, 2019

7:28

Pinterest marketing has been one of the biggest traffic sources to my website - and it just keeps growing. This episode, I’m sharing the Pinterest lessons I learned in 2018, plus what’s working well on Pinterest in 2019.

Instagram Marketing | What's working in 2019 + Lessons learned in 2018

January 30th, 2019

5:23

Instagram marketing is still an excellent way to grow your business, but the game has changed. This episode, I’m looking at what’s working on Instagram in 2019, as well as some big Instagram lessons I learned in 2018.

Facebook Ads | What's working in 2019 + Lessons learned in 2018

January 27th, 2019

6:31

Facebook Ads are a pretty different game to what they were a few years ago. Here’s a quick update on what’s working in 2019, as well as a recap of what I learned in 2018.

 

Register for my free Facebook Ads masterclass:

Listener Q&A | What are the biggest lessons you've learned from being a social media manager?

January 24th, 2019

6:14

Even if you’re not a social media manager, you might learn a thing or two from this episode. Especially if you run a client-based business of any sort. We’re no longer taking social media management clients, but these …

Content Marketing | How to stay consistent with your content + marketing

January 22nd, 2019

5:19

Consistency is so important when marketing your business. You can’t do something sporadically and hope to see great results - it just doesn’t work …

Content Marketing | How do you come up with ideas for your content?

January 20th, 2019

6:14

If you’re consistently creating content, there will be a time when you run out of content marketing ideas. So, how do you come up with ideas for content? This episode, I’m sharing 5 ways to come up with content ideas.

Listener Q&A | What’s the best way to plan my content?

January 17th, 2019

8:04

There are so many ways to plan your content marketing calendar for 2019. There isn’t one answer to this question - to be honest, it’s more a whole …

Simple Marketing | 3 Quick Wins to Simplify your Marketing

January 15th, 2019

5:53

There’s this misconception in the small business space that marketing your business has to be complicated. That’s is something only a select few people can do, that it’s time-consuming and that you have to do ALL of the …

Marketing Strategy | How can I build trust with my audience?

January 13th, 2019

7:46

We’re all getting more and more weary about where we choose to spend our money online.  It’s far too easy for a fly-by-night operator to set up shop, rip us off and then disappear into oblivion. So, if people aren’t …

Marketing Resolutions | 5 Marketing Resolutions to Make for 2019

January 10th, 2019

6:51

Tomorrow is statistically the day when most people give up on their new year’s resolutions. So, even if you’ve given up on your resolution to hit the …

Marketing Strategy | 5 places you can build a tribe in 2019

January 9th, 2019

7:20

Building an online community is a great way for your business to stand out - even in a saturated space. This episode, I’m sharing some of my favourite places to build your online tribe in 2019 and how you can use them …

Marketing Strategy | What is a tribe? And why do you need to start building one?

January 6th, 2019

5:02

Your people, or your tribe, are so important to whatever you do in business. In order to launch or sell anything, you need to have people who are willing to buy from you or work with you. And before people will hand …

Best of 2018 | Which content type is best for marketing my business?

January 4th, 2019

7:06

There are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking at what type of content marketing is best for your business and …

Best of 2018 | Organic social media: Is it enough on its own?

January 2nd, 2019

7:47

When I first started out in business, I relied solely on organic social media marketing and influencer marketing alone to build my business. And it …

Best of 2018 | 7 content marketing ideas

December 31st, 2018

7:10

Content creation is fun. But, what if you have no idea what to create content about? This episode, I’m sharing 7 ideas for content marketing topics to write, record or post about.

Best of 2018 | 5 ways to promote your content

December 28th, 2018

6:40

Creating content is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’m looking at how to drive traffic to your content and reach new audiences.

Best of 2018 | SEO 101 - SEO basics for beginners

December 25th, 2018

7:06

SEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you …

Best of 2018 | Optimize your Instagram profile

December 24th, 2018

10:20

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in …

Best of 2018 | Free Instagram Strategy Lesson

December 20th, 2018

10:38

Instagram marketing can be a great way to reach your business goals, when done with an Instagram strategy. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram …

Best of 2018 | Where do I start marketing my business?

December 18th, 2018

12:06

No clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I'm looking at all the things …

Best of 2018 | How do I create a marketing strategy?

December 16th, 2018

11:46

Creating a marketing strategy is one of the most important things you need before you start marketing your business. This episode, I look at what a marketing strategy is, why you need a marketing strategy, and I help …

2019 Sneak Peek | What's coming soon!

December 13th, 2018

6:48

This episode is my last one for 2018. For the next couple of weeks, I’ll be rebroadcasting the most popular episodes from 2018 while I take a few …

Episode 100 Special | 15 business owners on their biggest lessons, mistakes and tips

December 11th, 2018

14:30

It's Socialette's 100th episode and it's my birthday! To celebrate, I've asked a bunch of my business buddies to come on the show and share their biggest business lesson, mistake or tip. 

In today's episode, you'll hear …

2018 Review | What failed, what worked + what lessons I learned

December 9th, 2018

6:39

2018 has been a BIG year. In today’s episode, I’m sharing the nitty gritty of my 2018 with you: What worked well, what didn’t work so well, what …

Listener Q&A | How can I write better email subject lines?

December 6th, 2018

4:07

Email subject lines can be the deciding factor as to whether someone opens your email or not. The right email subject line can mean someone opens your email (and possibly buys from you) - so it’s pretty important. This …

Email Marketing | How do you build an email list?

December 4th, 2018

5:20

Not sure how to build an email list? You need to give them some incentive to sign up. My favourite type of incentive is a free piece of content - e.g. a cheat sheet, ebook, template, etc.

Today I’m going to run you …

Email Marketing | Why should you be building your email list?

December 2nd, 2018

5:36

As anyone who is on my email list will tell you, I’m a BIG fan of email marketing. I probably email my list more often than I post on social media these days - and I’ve seen a much bigger ROI from email than from any …

Business Mindset | The tough parts of owning a business

November 29th, 2018

6:33

Look up #laptoplifestyle on Instagram and you’d be forgiven for thinking that running a business is anything but poolside cocktails and sunsets. But, …

SEO for Beginners | Kate Toon on why SEO matters, finding the right keywords, building powerful backlinks and measuring SEO results

November 27th, 2018

39:44

SEO can be confusing. How do you even start doing SEO? Surely it’s too techy and difficult to DIY your SEO, right? Wrong. Today’s guest, Kate Toon, …

Instagram Marketing | 5 Instagram growth tactics that are working right now

November 25th, 2018

5:56

Instagram followers - we all want to get more Instagram followers, right? Today, I’m sharing 5 Instagram growth tactics with you, so that you can …

Listener Q&A | How often should I post to Instagram?

November 22nd, 2018

5:22

Instagram marketing has changed a bit over the past few years and so have the rules about how often you should post to Instagram. Today, I’m …

Instagram Marketing | The truth about Instagram comment pods

November 20th, 2018

6:18

Instagram comment pods became a big thing when the Instagram algorithm changed and suddenly people got a fraction of the Instagram engagement they had before. This episode, I'm looking at the truth about Instagram pods. 

Doors are open for Socialette Elite

November 18th, 2018

5:07

Doors are open for Socialette Elite, for this week only, and then they’ll close again until late December. And, when they reopen, the price will go up. So, if Socialette Elite is something you might be interested in, …

Listener Q&A | How did you decide on your brand theme?

November 15th, 2018

7:34

Brand visuals are SO important when you’re starting a new business, or even rebranding an old one. Today’s listener question is “How did you decide …

Marketing Mistakes | 3 big marketing mistakes I'm sick of seeing

November 13th, 2018

5:32

Marketing mistakes. We’ve all made them. But, there are a few surprising ones that I’ve noticed people making again and again.  This episode, I’m looking at 3 of these mistakes, in the hope that you can avoid making …

Marketing Mistakes | The 5 things you’re overlooking in marketing your business

November 11th, 2018

7:35

All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing …

Listener Q&A | How do I start marketing when I have no followers, a tiny email list and no budget?

November 8th, 2018

7:40

The question I’m answering today is: How do I start marketing my business when I have no followers, a tiny email list and no budget for paid ads? I …

Marketing Strategy | 5 things I'd do differently if I were to start over

November 6th, 2018

6:51

Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in …

Marketing Mindset | Marketing your business without feeling ‘salesy’

November 4th, 2018

5:16

So many business owners don’t like marketing their business because it feels a bit icky or “salesy”. Marketing your business shouldn’t feel this way! …

Listener Q&A | How do I organise my social media for my launch?

November 1st, 2018

6:08

This week, I’m introducing a new style of episode. Every Friday I’m going to be answering a question that a listener has sent in. Today’s question I’m answering is “How do I organise my social media for my launch?”

Rebroadcast | My favourite business tools and apps

October 30th, 2018

9:46

Socialette is on holiday! I'll be back later this week but in the meantime, here are some of the most-loved episodes so far.

I use a ton of marketing …

Rebroadcast | How to use Instagram to build a connection with your followers

October 29th, 2018

6:34

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. 

It’s all well and good growing …

Rebroadcast | How do I get more Instagram followers when I'm just starting out?

October 25th, 2018

6:34

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. 

Instagram marketing is a …

Marketing Mindset | Kimberley Wenya on aligned marketing, aligned clients and investing in yourself

October 23rd, 2018

32:45

Kimberley Wenya is a wellness and mindset coach, host of the Kimberley Wenya podcast and such a high-energy, positive girl, who is wise beyond her years! Can you tell that I’m a big fan? In today’s episode, we chat …

Marketing Mindset | How can I deal with self-doubt and impostor syndrome in marketing my business?

October 21st, 2018

5:51

Self-doubt and impostor syndrome - every business owner has dealt with it, and if anyone tells you otherwise, they’re probably lying. This episode, I’m sharing some tips for dealing with self-doubt and impostor syndrome …

Marketing Hacks | What is social proof? Using social proof in your marketing

October 18th, 2018

5:51

Social proof is a psychological tactic (aka. Marketing hack) you can use in marketing your business - and it’s super easy to incorporate it into …

Marketing Hacks | How to use scarcity and urgency to make people buy

October 16th, 2018

6:09

Scarcity and urgency are two marketing tactics you can use to stop potential customers and clients from procrastinating, and compel them to buy. This is relevant, whether you’re a product-based or service-based …

Copywriting | Anita Siek from Wordfetti on website copy, copywriting tips and mistakes, and how to make your copy more compelling

October 14th, 2018

32:45

Today’s podcast guest, Anita, is the founder of Wordfetti - a copywriting house that specialises in disruptive, thought-provoking and engaging copywriting.

Your website copy plays such an important part in marketing …

Marketing Strategy | Why should someone choose you instead of your competitors?

October 11th, 2018

8:44

When you’re running a business in a space where there are HEAPS of competitors, or even just one major competitor who has most of the market share, it can feel like a bit of a tough slog.

And this is where people get …

Marketing Mindset | 5 reasons you should join a co-working space

October 9th, 2018

7:58

Joining a co-working space was probably one of the best things I ever did for my business, and for my mental health. The support, camaraderie and banter are the best things ever when you’re doing this “business thing” …

Marketing Strategy | What the heck is an elevator pitch? What makes a good elevator pitch?

October 7th, 2018

7:32

An elevator pitch is all about articulating what your business does, clearly and convincingly. Even if you don’t think you need one, you definitely …

Marketing Strategy | Can I draw inspiration from my competitors? (+ a big announcement!)

October 4th, 2018

8:51

When you’re launching a new business, it’s only natural to look and see what others in your space are doing. It can be SO tempting to emulate exactly …

Pinterest Marketing | Should I be using Pinterest to market my business?

October 2nd, 2018

6:49

Pinterest isn’t just for people who like looking at pretty things or who are planning a wedding. Pinterest is also a valuable marketing tool for …

Business Mindset | How to take a holiday from your business

September 30th, 2018

8:07

When did you last take a holiday from your business? A real, no-wifi holiday. I took one 6 weeks ago and it was terrifying - but it was also the best …

Instagram Marketing | A free Instagram strategy lesson from Insta Domination

September 27th, 2018

10:38

Instagram marketing can be a great way to reach your business goals, when done strategically. Otherwise, it’s a waste of time. This episode, I’m looking at how you can get started with your Instagram marketing strategy, …

SEO | SEO basics for beginners

September 25th, 2018

7:06

SEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you …

Content Marketing | 7 content ideas for your blog, videos or podcasts

September 23rd, 2018

7:10

Last week, I looked at what types of content marketing are best for your business. But, what if you have no idea what to create content about? This episode, I’m sharing 7 ideas for content marketing topics to write, …

Content Marketing | How do I promote my content?

September 20th, 2018

6:40

Content creation is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’m looking at how to drive traffic to your content and reach new audiences.

Content Marketing | How to write and edit a blog post in under an hour

September 18th, 2018

6:00

Believe it or not, writing blog posts doesn’t have to be time consuming! I’ve refined my blogging process so I can now write and edit a whole blog …

Content Marketing | How can I create content if I'm not "creative"?

September 17th, 2018

5:10

So, you believe you’re not “creative”? That’s arguable. But if you believe you’re not creative enough to create content, I’m about to prove you wrong. This episode, I’m looking at how to create content if you’re not …

Content Marketing | What type of content is best for my business?

September 13th, 2018

7:06

There are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking at what type of content marketing is best for your business and …

PR Strategy | Monica Woodhams on small business PR strategy, pitching and podcast interviews

September 11th, 2018

35:51

Today’s guest is Monica Woodhams. Monica is an influencer consultant, the founder of Confessions Media co, and the host of the Influencer Girl …

Content Marketing | Where does content marketing fit into my marketing strategy?

September 10th, 2018

7:12

Content marketing is a key part of your marketing strategy. This episode, I’m looking at where content marketing fits in at each stage of your marketing funnel, and how you can incorporate it into your own marketing …

Content Marketing | What the heck is content marketing?

September 6th, 2018

6:18

Content marketing has been a bit of a buzzword over the last few years - maybe you’ve even been doing some content marketing yourself. This episode, I’m looking at what content marketing is, what content marketing …

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