Cover art for podcast Social Selling - English edition

Social Selling - English edition

42 EpisodesProduced by J7 MediaWebsite

What’s Social Selling? It's a podcast that will cover the latest trends when it comes to marketing on various social media platforms. Being a Facebook advertising agency ourselves, we’ll often discuss the latest tips and tricks that we’ve learned on this platform. However, we won't limit ourselves t… read more

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Facebook: News You Needed to Know in May 2021

June 18th, 2021

18:08

Facebook is a rapidly growing company that is forever evolving and making changes. In this episode, we've compiled a list of the top Facebook news …

Facebook Ads : The 100 million dollars ad creative study

June 10th, 2021

18:05

Ad world is considered as the biggest advertising conference in the world. Every years, hundred of experts share their latest findings related to the …

Cohort Attribution: A Complete Guide

June 3rd, 2021

26:57

Mentioned time and time again in our discussions, we've decided to dedicate this week's episode to a strategy that will become increasingly important for advertisers throughout the next year: cohort attribution. …

Digital Ads Summit (LIVE Event)

May 26th, 2021

25:12

J7 Media was recently invited to the Digital Ads Summit to talk about our optimizing strategy, PACSO. To listen to the entire conference, Enjoy!

Zach Rego: Advice from a Digital Marketing Expert (Re-aired)

May 20th, 2021

23:48

In our last episode, we received Zach Rego, VP of Sales & Marketing at Unstack and host of the "0 to a Million" podcast. Zach is a digital marketing, content creation, and personal branding expert. In this episode, …

The Most Frequently Asked Facebook Questions (Pt.2)

May 11th, 2021

17:54

Part 2 of our question-and-answer episode! To ask your own questions on Facebook advertising for our team to answer, join our Facebook group: Facebook Advertising for Francophones. Enjoy! J7 Media

The Most Frequently Asked Facebook Questions (Pt.1)

May 6th, 2021

19:32

Facebook advertising solicits a lot of questions on the Internet. In this fun episode, we've selected a handful of questions we found online and in …

How to manage a digital marketing agency in Brooklyn (Re-aired)

April 29th, 2021

37:49

On today's episode of Social Selling, we're chatting with Eliot Walden, partner at Electric Orange Creative, a performance marketing agency based in Brooklyn, New York. Our discussion with Eliot is focused on one topic; …

Facebook Ads: How to Diversify Your Ads in 3 Steps

April 22nd, 2021

20:04

For this week's episode, we'll be unveiling a workshop that the J7 Media team recently held internally. We reveal our secrets on how to diversify your advertising content and how to intelligently and effectively produce …

Facebook Ads: The End of Analytics?

April 15th, 2021

17:14

Facebook recently announced that they would be removing their Analytics tab and bringing about major changes to the Attribution tab. In this episode, …

Facebook: News You Needed to Know in March 2021

April 8th, 2021

18:20

Facebook is a rapidly growing company that is forever evolving and making changes. In this episode, we've compiled a list of the top Facebook news …

Facebook Ads: Optimize Your Campaigns with PACSO pt. 2

April 1st, 2021

30:52

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns. Campaign Settings, Audiences, Creatives, Sales Funnels, and Offer – …

Facebook Ads: Optimize Your Campaigns with PACSO pt. 1

March 25th, 2021

24:02

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns. Campaign Settings, Audiences, Creatives, Sales Funnels, and Offer – …

Facebook: The Most Important 2021 Developments

March 18th, 2021

20:49

We often talk about Facebook advertising on this podcast, but we also regularly like to update our listeners on what's new on Facebook. In this …

Zach Rego: Advice from a Digital Marketing Expert

March 11th, 2021

23:48

In our last episode, we received Zach Rego, VP of Sales & Marketing at Unstack and host of the "0 to a Million" podcast. Zach is a digital marketing, content creation, and personal branding expert. In this episode, …

Facebook Ads: A Look Back at Black Friday 2020

March 4th, 2021

32:11

In this episode, we look back at our clients' results during Black Friday 2020. The objective? To extract and discuss some of the most evocative …

Facebook Ads: The New $150,000 Sales Funnel We Just Discovered

February 25th, 2021

24:20

This week on Social Selling, we discuss a new sales funnel we recently discovered at J7 Media. Producing astounding ratios, this fresh approach is a must for anyone selling online courses. The proof? Using this …

The Lessons We Learned in 2020 Having Managed $12 Million in Facebook Advertising 

February 18th, 2021

29:13

2020 was a pretty intense year for everyone. That being said, how did Facebook adapt to the COVID-19 pandemic? Today, we’ll be unveiling the 4 most important lessons we learned in 2020, having managed nearly 12 million …

Facebook Ads : How to audit your Facebook advertising account (part 2)

February 11th, 2021

34:25

Last episode about our 4 steps process to audit your Facebook ad account. Enjoy! J7 Media

Facebook ads : What to do on Facebook in Q1?

February 5th, 2021

23:51

Q1 is a great time to advertise on Facebook! The CPM is usually way lower than what you've been experiencing in Q4 and it's also the perfect timing to test some different initiatives like; conversion lift test or …

Facebook Ads : How to audit your Facebook advertising account (part 1)

January 28th, 2021

24:05

When we onboard a new client at J7 Media, the first step we're taking with them is an audit of their Facebook advertising account. In today's episode, we'll show you what we do in the ads manager when we start this …

Facebook Ads : Segmenting your irresistible offer

January 21st, 2021

27:55

Creating a successful offer is, in my opinion, one of the most important things to consider when advertising on Facebook. Unfortunately, many …

Facebook Ads : What to expect in 2021

January 15th, 2021

24:29

Before diving into the specific things we can expect from Facebook in 2021, allow me to put things into context. While preparing for this episode, we …

SEM Rush : The most popular trends of 2020

January 7th, 2021

27:52

Having the right data in front of us is essential if we want to make great business decisions, especially with everything that is going on in the world right now. But, where can you find this data? What kind of trends …

E-commerce & COVID: Advice from a Pro

December 11th, 2020

22:10

We received a real celebrity during our last episode of Social Selling. If the name means nothing to you, her rigor speaks for her:  Founder and Host of the  eCommerce Master Plan Podcast Speaker at various …

Advice from an SMS Marketing & Podcasting Pro

November 12th, 2020

18:06

Today, we're lucky to receive Liam Quinn, host of the 20 Minute Marketing podcast and Head of Marketing at Reach Interactive. In today's episode, we'll be discussing both podcasting and SMS Marketing. Happy listening! …

Podcast and online advertising, a good marketing recipe!

November 5th, 2020

24:21

Kyle Pivarnik, is the director of ecommerce at Sounds True, a multimedia publishing company with one specific mission; inspire, support, and serve …

Influencer Marketing : best tips from a pro

October 29th, 2020

22:11

Influencer marketing can be extremely powerful for D2C companies. Forbes Magazine mentioned that content coming from an influencer could impact …

SMS Marketing: A Hidden Gem?

October 22nd, 2020

25:30

“SMS can be transactional too.”  It’s with this logic, and an equally amusing story, that Rafael Chemtob launched TXTFi, an SMS marketing company. Although often forgotten due to it’s little brother, email marketing, …

Unbounce: How to Optimize Your Landing Pages in 2020

October 8th, 2020

21:08

In this very special episode, we hosted Joel McDonald, Senior Launch Specialist at….Unbounce! Unbounce is a known landing page platform that allows you to A/B test various landing pages in order to optimize your …

Facebook Ads: 6 Creative Best Practices

September 24th, 2020

16:03

Generating results on Facebook depends on various factors. But we can all agree on one thing – it's hard to generate sales from your ads if no one …

Facebook Ads : How to scale your advertising budget to 1000$/day

August 13th, 2020

31:33

If you've been running Facebook ads lately, I'm pretty sure that you faced the following challenge; how can I increase my advertising budget without …

Professional tips for your subscription website in 2020

August 6th, 2020

43:37

The e-Learning industry is booming, so much so that some firms predict a turnover of $315 billions in 2025. A 59% growth in only 6 years!   To talk about it, we received Matt Inglot, CEO of Titled Pixel, a company that …

Facebook Ads : 3.5X more results by simplifying your ad account

July 3rd, 2020

22:00

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling.   At the beginning of 2019, Facebook released a new way to advertise on its platform. The name of this new …

Facebook Ads : 5 Facebook remarketing strategies

June 18th, 2020

33:49

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling.   If you’re an online business and you’re …

Facebook Ads: 2 major updates that any Facebook advertisers should know

June 4th, 2020

22:18

Recently, Facebook announced 2 very important updates related to their advertising platform. Finally, it will not become mandatory to use the CBO (campaign budget optimisation). Also, Facebook announced that Facebook …

Part 2 - The 4 Steps to Follow to Generate $678,000 in Sales During Black Friday

May 28th, 2020

39:38

In this episode, we continue our explanation of the 4-step strategy that helped us generate more than $600,000 in sales with an advertising budget of just $100,000 during Black Friday.    In the first episode, we …

Part 1 - The 4 Steps to Follow to Generate $678,000 in Sales During Black Friday

May 21st, 2020

20:20

In this episode, I touch on the most anticipated time of the year for most brands... Black Friday.   I’ve invited my colleague Nathaniel Létourneau …

How to manage a digital marketing agency in Brooklyn

May 14th, 2020

37:49

On today's episode of Social Selling, we're chatting with Eliot Walden, partner at Electric Orange Creative, a performance marketing agency based in Brooklyn, New York. Our discussion with Eliot is focused on one …

How to increase your number of leads by 300% only by repurposing your content

May 7th, 2020

38:44

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling. Creating a podcast or even a vlog can be a …

Facebook Ads Results 45 Days After Covid

April 30th, 2020

31:35

Ryan Deiss Webinar : https://bit.ly/2K6aaNa COVID-19 has become, in a very short period of time, an inevitable topic of conversation for the whole …

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