Cover art for podcast Social Entrepreneur

Social Entrepreneur

327 EpisodesProduced by Tony LoydWebsite

Social Entrepreneur exists at the intersection of profit and purpose. We tell positive stories from underrepresented voices, focused on solutions.

34:33

072, Sasha Dichter, Acumen | Impact Measurement with Efficiency, Speed and Rigor

Impact measurement is critical to success as a social entrepreneur. We become social entrepreneurs because we want to make an impact, but how do we measure our impact without detracting from our resources that are making an impact? Investors, business owners and customers can view our impact with different lenses, and therefore have completely different impact measurement needs. Impact measurement can be complex and resource-intensive, but does it have to be? Is there a better way?

Sasha Dichter of Acumen has a better idea – lean data. Lean data uses short, simple surveys, delivered via mobile phone to assess whether or not people’s lives are better as a result of our products and services. While the idea of mobile phone surveys is not new, the availability of mobile phones around the world now makes this possible in the poorest regions.

Impact Measurement Quotes from Sasha Dichter:

“You ask any entrepreneur what the need most after the money, and it’s a great team.”

“The ‘here’ where I am now did not really exist when I started my professional life.”

“I was on the privileged side of the window, if you will.”

“I was always aware that the world is not a particularly fair place, and I’d always hoped I could do something about it.”

“In three or four years, every person on the planet will have a cell phone.”

“We are using the phones in people’s pockets as a way to reach them.”

“We are working with people who are devoting their lives to solving some of the world’s toughest problems.”

“What we’re trying to understand is if we are making people’s lives better.”

“We want to be fast, we want to be efficient and we want to be rigorous.”

“At Acumen, in the first three months of this year, we did a lean data sprint. We had a seven-minute survey, with twelve questions. We surveyed 6,800 customers at 18 companies across six geographies. And each one of these engagements took a couple of weeks.”

“Our shift is not only to do more of this, but to make it as easy as possible for others to do it.”

“We hope to create a community of practice of lean data users.”

“You have to get your hands dirty.”

“The work of social change is really hard and takes a long time.”

Mentoring Giveaway:

Throughout the month of April, we’re giving away ten one-on-one mentoring calls to help you launch or grow your social enterprise. We’ll be drawing each week. To enter, go to http://tonyloyd.com/coaching

Impact Measurement Resources:

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Social Entrepreneur

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feed.pod.co/social-entrepreneur

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens