Cover art for podcast Social Entrepreneur

Social Entrepreneur

328 EpisodesProduced by Tony LoydWebsite

Social Entrepreneur exists at the intersection of profit and purpose. We tell positive stories from underrepresented voices, focused on solutions.

31:29

027, Tim Fargo, Tweet Jukebox| Lessons on Starting Your Business

Tim Fargo might know a little something about attracting, converting and retaining new customers. He grew Omega Insurance Services from a three person operation in an extra bedroom to over 300 employees and with revenues in excess of $20 million. After selling Omega, Tim tried his hand at several businesses, some of which were not successful.

Tim is the author of the best seller, Alphabet Success, an investor in numerous businesses, and an active adviser to several start-up firms. Today he is the founder of Tweet Jukebox, a software as a service (SaaS) content management system for your Twitter account. Tim launched Tweet Jukebox with only a freemium model. He initially built a user base of around 24,000 people. When he launched the paid model, he converted around 3% of his freemium customers to paying customers, which is an amazing conversion rate.

In this interview with Social Entrepreneur, Tim talks about the bad, the good and the great of starting up a business and attracting your first customers.

Key quotes from the interview:

“Being early isn’t always the advantage people think it is.”

“Just because there are other competitors in a space, don’t shy away from it. That means that there are people who buy whatever that is.”

“I encourage people to stay close to their work when they’re launching something and not to build a cast of thousands.”

“The way you make the most awesome helpdesk is to keep changing your product so that you don’t need one.”

“Having people watch a two-minute video does a much more robust job of explaining.”

“When you’re getting started, the real mandate is: sell it, ship it and get paid. If you can do those three things, you’re in business.”

“Success is like sausage. You’d be surprised what goes into it.”

Resources:

Also Mentioned in this Episode:

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Social Entrepreneur

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feed.pod.co/social-entrepreneur

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens