Cover art for podcast Social Entrepreneur

Social Entrepreneur

328 EpisodesProduced by Tony LoydWebsite

Social Entrepreneur exists at the intersection of profit and purpose. We tell positive stories from underrepresented voices, focused on solutions.

42:47

029, Mariana Costa, Laboratoria | The Power of Code to Change the Lives of Girls

When Mariana Costa and her partners started a web development company in Lima, Peru, she quickly learned that good web developers are hard to come by. She also noticed that, of the candidates that applied for her open positions, very few of them were women. And, while there was a very high demand for web developers, there were also millions of young people who neither went to school nor worked, and of those, 70% were women. That means that, in Peru alone, there are nearly two million young women who are out of the workforce. Many of them turn to the informal economy to make a living.

With customers hungry for help, a web design studio in need of talent, and a huge supply of underemployed or unemployed women, Mariana and her partners formed Laboratoria. Laboratoria, a tech social enterprise that empowers young women by giving them access to education and work in the digital sector.

They accomplish this through their codeAcademy, a five-month program that emphasizes not just coding skills but also life skills. More than 60% of their graduates find meaningful work at more than two and a half their earning power prior to codeAcademy. Graduates pay-back the cost of the course during their first three years of employment. Laboratoria now has a presence in Peru, Mexico and Chile.

Key quotes from the interview:

“Programs that focus on poor people, unfortunately, often give them poor skills. It’s like ‘Yeah, because you’re poor, I’m going to teach you how to sew.’ I mean, it’s great, but that’s not going to change your future.”

“There’s a lot of prejudice. ‘Will they be able to code? They went to a terrible public high school.’ And we’ve been able to prove, of course they are able to code!”

“I think being a social entrepreneur is the coolest thing ever.”

“It’s a privilege to dedicate your life to something that is yours and creates so much value for others. But it’s a lot of hard work.”

“You have to be prepared to work hard and to hold on. The social mission helps you to hold on.”

Resources:

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Social Entrepreneur

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feed.pod.co/social-entrepreneur

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens