Cover art for podcast Social Entrepreneur

Social Entrepreneur

290 EpisodesProduced by Tony Loyd: Business executive and mentor to social entrepreneursWebsite

Social Entrepreneur exists at the intersection of profit and purpose. We tell positive stories from underrepresented voices, focused on solutions.

30:55

Celebrating the Gifts of Femininity, with Amy Stanton and Catherine Connors, The Feminine Revolution

The Feminine Revolution is a new book that boldly declares, feminine values are powerful.

Run like a girl. Fight like a girl. Throw like a girl. Author Catherine Connors notes, “If you finish any sentence with ‘like a girl,’ it’s rarely a positive one.” And yet, as she and co-author Amy Stanton have discovered, in today’s volatile, uncertain, complex, and ambiguous world, feminine qualities can be superpowers.

Connor and Stanton explore the gifts of femininity in their new book, The Feminine Revolution: 21 Ways to Ignite the Power of Your Femininity for a Brighter Life and a Better World. Chapter by chapter, they dare women to be emotional, own their intuition, and show their weaknesses. As the title implies, “Tapping into your femininity in a meaningful way can truly change your life,” says Stanton.

This book guides women and men through an understanding of the power of feminine virtues. “It’s not just important for women and girls to be in touch with those values, but it is for boys and men as well,” explains Connors. “While writing this book, I had both my daughter and son in mind.”

The Feminine Revolution is about more than women’s equality. Equality starts with women recognizing their unique strengths. According to Connors, “If we want to get to an equal world, we have to start with ourselves.”

“Who thought that crying could be described as powerful?” Stanton adds. “Being mothering can be powerful.” Chapter by chapter the authors take on taboo topics such as being agreeable or being controlling. They show how, in a rapidly changing world, feminine traits are leadership traits.

A Unique Femininity

Amy Stanton’s journey to this book started several years ago. Stanton is a business leader who specializes in marketing to and building brand for women. She leads a woman-owned business. And yet, she was struggling with what it meant to be authentic and sensitive at work, while also being a powerful leader.

As her thoughts formed, she gave a TEDx talk. “I wouldn’t encourage anyone to go and watch it,” she laughs. Still, the seed of an idea was there. She knew she was on to something and she knew she was not alone.

A mutual friend introduced Stanton to Catherine Connors. Connors describes herself as a writer, an entrepreneur, an activist, and a mother. She blogs at the website Her Bad Mother. Her work includes leadership positions at Disney and Babble Media. She has also published academic research on the place of women and girls in the history of social thought.

When Stanton and Connors met, “We ended up talking for three and a half hours,” Connors recalls. They each had a passion for the power of femininity. They each had a unique, sometimes opposite viewpoint. Instead of being discouraged by their different perspectives, they saw it as a gift. Stanton explains, “We want to spark a conversation among women about what authentic femininity means to each of us.”

As they co-wrote the book, each author took a chapter that made them feel uncomfortable. They leaned hard into what it means to cry or to dance. It was in this discomfort that they learned the most.

That is what they encourage the readers to do. They challenge the readers, “Find the chapter that makes you feel the most resistant and start there.”

The Feminine Revolution is available today.

Social Entrepreneurship Quotes from Amy Stanton and Catherine Connors:

“Tapping into your femininity in a meaningful way can truly change your life.” @amykstanton @femrevolutionbk

“I had both my daughter and son in mind.” @herbadmother @femrevolutionbk

“It’s not just important for women and girls to be in touch with those values, but it is for boys and men as well.” @herbadmother @femrevolutionbk

“This is about celebrating our gifts.” @amykstanton @femrevolutionbk

“If we want to get to a more equal world, we have to start with ourselves.” @herbadmother @femrevolutionbk

“If you finish any sentence with ‘like a girl,’ it’s rarely a positive one.” @herbadmother @femrevolutionbk

“We ended up talking for 3 ½ hours.” @herbadmother @femrevolutionbk

“Feminine values are powerful.” @herbadmother @femrevolutionbk

“Who thought that crying could be described as powerful?” @amykstanton @femrevolutionbk

“Being mothering can be powerful.” @amykstanton @femrevolutionbk

“Some people resist the idea of femininity because they think it’s a step backwards.” @amykstanton @femrevolutionbk

“We want to spark a conversation among women about what authentic femininity means to each of us.” @amykstanton @femrevolutionbk

“I’ve asked myself, what’s the feminine approach? How can I bring grace to this situation?” @amykstanton @femrevolutionbk

“For me, it was me broadly understanding my own femininity.” @herbadmother @femrevolutionbk

“Find the chapter that makes you feel the most resistant.” @herbadmother @femrevolutionbk

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