Cover art for podcast Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

89 EpisodesProduced by Smarter Destiny PodcastWebsite

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more


#16 - Alexander Fedotoff - Aim higher

Alexander Fedotoff is a recognized ecommerce leader and Facebook Ads strategist who runs his own brands, consults, teaches and runs large communities on the topic of ecommerce. Alexander is the Founder and CMO at AF Media, an agency focused on helping ecommerce businesses scale with the power of paid traffic. He has helped multiple well-known brands grow sales and brand awareness, maximizing ROI across social media platforms and email marketing campaigns.

  • Bullet points
  • 00:30 - Intro
  • 02:40 - Transitioning from a traditional job to the entrepreneur life
  • 07:30 - Choosing what to do next
  • 10:40 - How to learn a new skill
  • 14:15 - Expanding and hiring people
  • 19:30 - The staff’s key roles
  • 20:45 - What works best for video ads
  • 25:20 - The importance of funnels
  • 29:03 - Funnel building
  • 31:00 - Choosing clients
  • 35:45 - Differentiating yourself from other agencies
  • 38:30 - Working with Lululemon
  • 42:20 - What’s next: building an ecommerce brand
  • 45:18 - Rapid fire question round
  • 45:35 - Any unusual drinking or eating habits?
  • 46:23 - How do you get into a state of flow?
  • 48:41 - What habit or opinion do you have that people tend to disagree with?
  • 52:47 - What does the first 30 minutes of your day look like and when does it start?
  • 55:49 - What non-traditional lesson would you teach at school?
  • 01:00:33 - What books had the biggest impact on your life?
  • 01:07:30 - What do you do or where do you go to get inspired?
  • 01:08:40 - How would you double USD 5K in 24h?
  • 01:10:08 - What’s the best advice ever given to you?
  • 01:12:02 - What silly thing should people do more of?
  • 01:13:28 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
  • 01:14:45 - How would you convince someone to do something that is good for them, but that they don’t want to do?
  • 01:16:05 - What makes you happiest?
  • 01:18:34 - Any asks or requests for the audience?
Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens