We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more
#31 - Nick Shackelford - From soccer player to ecommerce legend
Nick Shackelford is a former LA Galaxy player and the man behind many popular brands, such as PepsiCo and Apple. Now focusing on everything related to paid media and performance within ecommerce and as the Co-Founder of Structured Social, he has been blowing up ecommerce brands by scaling social focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and adwords.
00:30 - Introduction Nick Shackelford
03:00 - How did you become a soccer player?
09:15 - What did soccer at the LA Galaxy progress to?
15:01 - How did your goalie gloves company transitioned?
24:00 - How big did that company grew to?
27:15 - What happened after you closed this chapter?
33:20 - How did you absorb the change on the usual channels?
41:22 - How did you transitioned to structured social?
45:00 - What can happen when you scale too fast?
51:25 - Name three things that make the difference between a good media buyer and a great one
01:00:02 - RAPID FIRE QUESTIONS ROUND
01:00:30 - Any unusual drinking or eating habits?
01:01:30 - How do you get into a state of flow?
01:03:10 - What habit or opinion you have that people tend to disagree with?
01:04:31 - What nontraditional lesson would you teach at school?
01:06:20 - What books had the biggest impact on your life?
01:07:45 - What do the first 30 minutes of your day look like and when does it start?
01:08:40 - Any advice for your previous boss or bosses?
01:11:20 - What do you do or where do you go to get inspired?
01:12:30 - How would you double USD 5K in 24h?
01:13:16 - What’s the best advice ever given to you?
01:16:42 - What silly thing people should do more of?
01:18:40 - Would you rather fight one horse sized duck or one hundred duck sized horses?
01:19:42 - How would you convince someone to do something that is good for them, but don’t want to do it?