We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more
#34 - Ben Parr - You don’t just get attention on and off, you build it over time
Ben Parr is an American journalist, author and entrepreneur, who was named to the Forbes 30 Under 30 in 2012. As the former Co-Editor of Mashable, he had the opportunity to really get into the entrepreneurial world. He is the author of Captivology, a book on the psychology of attention. Now he’s an investor and advisor to startups, and the Co-Founder and CMO of Octane AI, a marketing automation and chatbot company for E-commerce.
Show Notes Ben Parr
00:30 - Introduction Ben Parr
03:05 - Could you paint a word picture of the beginning of your entrepreneurial journey?
09:02 - Where did this course you took lead you too next?
10:52 - What happened after this first job?
18:11 - How did your role in Mashable evolve?
24:20 - After writing so many articles, where did your path transitioned to?
31:28 - What’s going on with TikTok?
38:23 - What is Captivology about?
40:10 - “You don’t just get attention on and off, you build it over time”
41:50 - What are the most defining parts of your book?
44:55 - How did you get into “Forbes 30 under 30”?
48:10 - What brands are you currently advising?
52:40 - How did you started Octane AI?
54:55 - Where are you now with your company?
58:00 - QUICK FIRE QUESTION ROUND
59:25 - Any unusual drinking or eating habits?
01:01:40 - How do you get into a state of flow?
01:02:41 - What habit or opinion you have that people tend to disagree with?
01:05:58 - What nontraditional lesson would you teach at school?
01:07:20 - What books had the biggest impact on your life?
01:09:05 - What do the first 30 minutes of your day look like and when does it start?
01:09:48 - Any advice for your previous boss or bosses?
01:10:54 - What do you do or where do you go to get inspired?
01:11:25 - How would you double USD 5K in 24h?
01:12:20 - What’s the best advice ever given to you?
01:13:20 - What silly thing people should do more of?
01:14:40 - Would you rather fight one horse sized duck or one hundred duck sized horses?
01:15:46 - How would you convince someone to do something that is good for them, but don’t want to do it?