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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

88 EpisodesProduced by Smarter Destiny PodcastWebsite

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more


#05 - Joshua Elizetxe - "Make it a win win win situation"

 SHOW NOTES for Joshua Elizetxe - Make it a win win win situation

  • 02:00 - Who are you Josh? JE - First steps as a teenager trying to become an entrepreneur. 
  • 4:15 - The anecdote about being invited to a party at the Playboy Mansion while he was underage.
  • 05:30 - When you get into a brand, you are looking 30 years down the line. 
  • 06:37 - “The irony about capitalism is that you have to give the opportunity for your team to have a purpose and make good money”
  • 07:45 - “It takes the same amount of time to make a million dollar deal than to make a one hundred millions dollar deal, and time is the only thing you can’t buy”
  • 12:15 - How do you recruit a world class team? JE The anecdote about Kobe Bryant and how he changed and improved his life. “A players want to work with A players and they want to be led by someone that’s going to lead them to the top”
  • 17:00 - Strategies. “When people receive our product for free they feel like they owe us a lot, and when they see that celebrities are using it and they’re getting it for free they say ‘I’m going to post this all over’”
  • 23:00 - Three tips to win the best influencers. 1.- “You have to make it a win win win” 2.- “I never look to make money with the celebrities” 3.- “Licensing fee, equity, money up front”
  • 28:08 - “Out there is who you know, but also money talks”
  • 30:00 - “How are you going to stand out? It’s all about marketing and sells”
  • 32:15 - “Ego is the killer if you are a leader” “People don’t want to work with cheap people”
  • 36:30 - “If I have to live on the street to pay a salary to someone I want on my team, I’ll live on the street”
  • 39:01 - “You should never have money in your bank account if you are building something of true value”
  • 42:00 - 5 questions. 1- How do you get into a state of flow? JE - Gratitude and humility. Write down what i want to tackle and delegate. Airplane mode. “If we don’t focus we’ll fuck us”
  • 45:15 - 2 Llifechanging books. 
  • E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
  • The Science of Success: How Market-Based Management Built the World's Largest Private Company by Charles Koch
  • Principles: Life and Work by Ray Dalio
  • Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman
  • How to Win Friends and Influence People by  Dale Carnegie
  • Good to Great: Why Some Companies Make the Leap...And Others Don't by James C. Collins
  • 50:07 - Best advice given to you. JE “Think bigger, think longer term, put your money where your mouth is and build something that truly has value”
  • 55:30 - Would you rather fight one horse size duck or one hundred duck size horses? - JE “The big one. I’m always chasing the bigger hunt. Don’t wish it was easier, wish you were better at it.”
  • 1:01:48 “Tactics make people rich, strategy makes people wealthy”
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