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Smarter Destiny Podcast

44 EpisodesProduced by Smarter Destiny PodcastWebsite

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more


#17 - Yifat Cohen

 Show notes Yifat Cohen

00:30 - Introduction Yifat Cohen

02:25 - Tell us about your first steps on the path of becoming an entrepreneur. - YC: When I came to the US I was part of a three person team app, got asked to teach twelve people to do everything at the job and got fired afterwards.

05:30 - Tell us about the MLM space (Multi Level Marketing). - YC: From a fuel reformulator to selling Viagra. I said again that I wouldn’t be working for anyone else again.

07:32 - How did you get into the Google+ team?.

09:00 - The story about the beginnings of Google Hang Out.

13:08 - What was your secret for success? YC: Engagement.

15:25 - What was the next step on your path?

21:15 - Tell us about your show.

22:30 - How is the system you use to work with your clients?

25:11 - Tell us about you community at

29:00 - What are the topics you talk about the most on your shows?


  • Any unusual drinking or eating habits? - All-my-vitamins-soda. And israeli food.
  • How do you get yourself into a state of flow? - I shut everything down.
  • What habit or opinion you have that people tend to disagree with? - The importance of engagement.
  • Tips for being better at engagement? - Talk to people!
  • What nontraditional lesson would you give at school? - Engagement.
  • What books had the biggest impact on your life? - “Jonathan Livingston Seagull” and “Illusions” by Richard Bach, “Zen and the art of motorcycle maintenance” by Robert M. Pircig.
  • Any advice for your previous boss? - Don’t fire me! But it would have ended up worst for me because I wouldn’t be here. Allow your employees make mistakes, make them feel appreciated.
  • What do you do to get inspired? - I shower and think.
  • First thirty minutes from your day? - Very boring, I wake up, eat my oatmeal and work from home.
  • How would you double US$ 5K in 24 h? - Affiliate marketing would be the fastest way.
  • What’s the best advice ever given to you? - “Talk about pain points” and “Always try something twice”.
  • What silly thing people should do more of? - Play more.
  • Would you rather fight one horse sized duck or one hundred duck sized horses? - One horse sized duck.
  • How would you convince someone to do something good that they didn’t want to do? - Complementing them.
  • What makes you happiest? - Landing that perfect punch. Teaching.

Any ask or requests from the audience? - If you want to talk to world class experts go to 

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