We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more
#36 - Chris Erthel - The Facebook Ads whisperer
Chris Erthel is an entrepreneur and Facebook ads expert, passionate about personal growth, teaching, travel, spirituality and meditation. He is the Co-Founder and CMO of the very successful digital fashion brand Meller, whose campaigns now bring in over USD 6.5 M in annual sales by promoting sunglasses and watches through social media. Originally from Germany and now located in Barcelona, he organizes the Facebook Marketing Meetup Barcelona, which teaches the secrets to online advertising.
00:30 - Introduction Chris Erthel
02:15 - Could you paint a word picture about the first step on your entrepreneurial journey?
06:30 - What was it that had a big impact on you about “The four hour work week” by Tim Ferris?
09:00 - What was going through your mind when you decided to resign?
13:10 - After these three failures you eventually found something that worked. What was it?
17:05 - What does polarized mean and how does it work?
19:50 - What does a perfect ad for sunglasses look like?
24:20 - What do you think is a successful pattern for ads?
30:30 - How many people attended to your first talk?
31:50 - What are you looking for when you search for a location for your talks?
33:25 - How did you start talking at large stages?
39:02 - Where do you go to collect inspiration for great adds?
40:40 - What kind of system do you have to make sure that you are posting the right adds?