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Smarter Destiny Podcast

44 EpisodesProduced by Smarter Destiny PodcastWebsite

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more


#16 - Alexander Fedotoff

 Show notes Alexander Fedotoff

  • 00:30 - Introducing Alexander Fedotoff
  • 02:40 - Tell us about the transition from the traditional job to the entrepreneur life. AF - It was a natural evolution. I started with the traditional path, studying in college, but in Ukraine an accountant makes around US$100 a month. So after a while I got married, moved to Poland with my wife, I saw some friends freelancing and they were making much more money than me. I learnt english, started applying at freelancers pages. After a while I came around facebook advertising and started this path.
  • 11:30 - What is your approach when you need to learn a new skill? - AF: I find the best person at it and learn everything I can from them.
  • 19:30 - What are the key roles on your staff?
  • 20:45 - What do you believe is the kind of creative messaging that works best for your clients? - AF: People and influencers for brands. Benefits and problem solving for dropshipping.
  • 25:20 - AF: The importance of funnels
  • 29:03 - What do you use for funnel building?
  • 31:27 - Do you have any preference when choosing your clients? - AF: I don’t like to work with people that “didn’t do their homework”
  • 35:45 - Tell us about AF Media Agency and how you built it. 
  • 38:30 - How did you start working with Lululemon?
  • 42:20 - What’s the next step on your path?
    • Any unusual drinking or eating habits? - Not really.
    • How do you get yourself into a state of flow? - Eliminating distractions.
    • What habit or opinion you have that people tend to disagree with? - I am materialistic.
    • First thirty minutes of your day? - Family, breakfast and plan the day.
    • What nontraditional lesson would you give at school? - How to think properly.
    • What books had the biggest impact on your life? - “Often Wrong, Never in Doubt: Unleash the business rebel within” by Donny Deustch, “Principles” by Ray Dalio. “Kushner, Inc.: Greed. Ambition. Corruption. The Extraordinary Story of Jared Kushner and Ivanka Trump” by Vicky Ward
    • What do you do to get inspired? - I see people from humble beginnings evolve.
    • How would you double US$ 5K in 24h? - I’d spend it on advertising.
    • What’s the best advice ever given to you? - “Whatever makes you happy”.
    • What silly thing people should do more of? - Talk to other people.
    • Would you rather fight one horse sized duck or one hundred duck sized horses? - One horse sized duck.
    • How would you convince someone to do something good that they didn’t want to do? - I’d tell a good story.
    • What makes you happiest? - Progress.
    • Any ask or requests from the audience? - Aim higher.

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