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Smarter Destiny Podcast

44 EpisodesProduced by Smarter Destiny PodcastWebsite

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more

56:00

#06 - Daniel Snow

SHOW NOTES for Daniel Snow - It's all about growing

  • 00:00 - Introduction
  • 01:45 - How did you get started? - DS: I got started on the online marketing space at sophomore year of college. “My entire perception of ‘you got to get a job’ was completely blown away when I realized I could make money on the phone”
  • 03:40 - What sort of things were you sharing on your twitter account (to start making money) - DS: Fitness and motivation twitter account. 
  • 04:06 - What happened next? - DS: I believe it took me about a year and a half to have a substantial amount of followers, and so I started building a network of accounts.
  • 05:45 - DS “How do you monetize? First I was doing cost per click. So I thought if these companies are able to pay publishers, why don’t I make a website myself and get paid directly from the source. Shortly after that I got into apps, and with my first one I got two and a half million downloads and went to number 20 on the app store. It was a game, Hop hop ninja”.
  • 08:12 DS “After having success through that, I realized that other people didn’t know how to monetize their followers, so we founded Caffeine Digital . After the first two weeks, with no employees, we were making about ten thousand dollars a day.” The story behind Caffeine Digital and not becoming a dentist.
  • 11:32 - Where did your “faith” come from and what was your system when you weren’t cashing checks? - DS: I set up my goals, first it was getting followers, then it was revenue, etc. Consistency was the key. 
  • 14:05 - And what happened inside your mind when you didn’t hit your target? - DS: I just had to make my goal per day, and if I didn’t, I had to compensate the next day. 
  • 19:23 - DS: “What I enjoy the most is growing”
  • 20:05 - Talking about growth, what lever under your control is your number one to hit your growth goals? - DS: It changes on a product by product basis. At two of our main products we had people on the payroll who’s full time job was to close deals with influencers.
  • 27:57 - What would your golden nugget be to attracting influencers? - DS: For us money talks and your word speaks for itself.
  •  32:54 - PART 2
  • 33:41 - Are there any unusual things that you eat or drink regularly? - DS: Right now I’m not eating meat except for fish, it makes me feel better, but it’s really hard to keep. 
  • 35:49 - How do you get into a state of flow? - DS: Music 
  • 36:35 - What habit or opinion you have that people disagree with? - DS: Working as much as I do.
  • 38:40 - If you ran a school and have to teach one non traditional lesson, what would it be? - DS: Don’t succumb to outside pressure on what you should do with your life. “In the world that we live in, everyone is a dreamer, but there are only a few doers. I was willing to be a doer”
  • 42:35 - What books had the biggest impact on your life? - DS: One book that really resonated with me was “Shoe dog” by phil knight
  • 44:22 - Where do you do or what do you do to get inspired? - DS: I can get inspired at the gym or during my workday, I don’t need to go to a specific place.
  • 45:20 - What’s the best advice ever given to you? - DS: “Don’t hire friends” and “Be very careful with the people that you do business with”
  • 47:26 - What silly thing should people do more of? - DS: Meet new people and get out of your comfort zone.
  • 50:05 - Would you rather fight one horse sized duck or one hundred duck sized horses? - DS: One. It’s always best one than one hundred.
  • 50:55 - What makes you happiest? - DS: Progress in any aspect and being with friends and family.
  • 51:58 - Request from the audience? - Follow me on Instagram @dapper to get in touch with me or thesnowagency.com. Enjoy the moment.


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