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Smarter Destiny Podcast

51 EpisodesProduced by Smarter Destiny PodcastWebsite

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more


#21 - Aaron Krall - Converting free trials into paying users

Aaron Krall is a successful entrepreneur who helps Saas (software as a service) owners attract and keep more customers. As a Free Trial Conversion Specialist, Aaron helps SaaS businesses who offer a free trial get more trials and convert them into paying users. He also runs the very active SaaS Growth Hacks Facebook group and does one-on-one coaching for clients.

  • Bullet points
  • 00:30 - Introduction
  • 02:00 - The start of the journey
  • 05:18 - Being unemployed
  • 07:20 - Moving away and starting over
  • 11:05 - Dealing with failure
  • 13:25 - Starting a new business
  • 19:45 - Expanding
  • 20:42 - The first mistake
  • 23:15 - The problem with having too many clients
  • 25:50 - Going back to basics
  • 29:45 - The next thing: SaaS
  • 31:20 - The revelation
  • 33:41 - “If I don’t deliver, you don’t pay me”
  • 39:20 - How to know if your help is needed
  • 40:45 - What works for scaling quickly
  • 44:08 - Today’s business
  • 46:35 - The three biggest usual mistakes
  • 48:57 - Getting and converting traffic
  • 53:30 - Where can people get into your funnel?
  • 54:30 - Rapid fire question round
  • 54:35 - Any unusual drinking or eating habits?
  • 56:35 - How do you get into a state of flow?
  • 57:33 - What habit or opinion do you have that people tend to disagree with?
  • 58:33 - What non-traditional lesson would you teach at school?
  • 59:50 - What books had the biggest impact on your life?
  • 01:01:08 - What does the first 30 minutes of your day look like and when does it start?
  • 01:02:09 - Any advice for your previous boss or bosses?
  • 01:03:12 - What do you do or where do you go to get inspired?
  • 01:03:58 - What silly thing should people do more of?
  • 01:06:00 - How would you double USD 5K in 24h?
  • 01:09:29 - What’s the best advice ever given to you?
  • 01:10:09 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
  • 01:11:37 - How would you convince someone to do something that is good for them, but that they don’t want to do?
  • 01:12:27 - What makes you happiest?
  • 01:13:50 - Any asks or requests for the audience?
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