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Smarter Destiny Podcast

45 EpisodesProduced by Smarter Destiny PodcastWebsite

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more


#02 - Cheryl Cigan

SHOW NOTES for  Cheryl Cigan - Make the best "who you are"

  • 00.00 - INTRODUCTION Cheryl Cigan 
  • 01:46 - A little background of yourself - CC:  Where I’m from. What I’ve done.
  • 02:55 - The anecdote about working with an astronaut
  • 05:45 - Play with things when they’re brand new.
  • 06:30 - Astronaut story (continue)
  • 08:00 - “If something doesn’t make sense, step backwards and look again”
  • 12:00 - How did I step into the online book selling business. How to find the path of the money.
  • 15:06 - “Start with the foundations” How to avoid the charlatans.
  • 17:38 - “Find out who the thought leaders are, who are the people that are breaking new ground, and learn from them. If you learn the foundations, you can build anything”
  • 20:55 - Teaching Adobe Illustrator to the instructors that will be teaching Adobe to people. 
  • 24:20 - You were one of the first people to sell on Amazon. CC: “It’s not that I create the original stuff, but I’m pretty darn good at taking all the pieces and putting them together and have them make sense” The quilt analogue
  • 29:20 - “Immerse yourself, dive into the water and get wet” You should master whatever you are interested in. - 
  • 30.20 How do you learn? Modality. 
  • 33:10 - “I had to read the whole manual, some people spend hours getting frustrated because they won’t pick up the manual”
  • 38.50 - My learning modality is to transcribe. When I write it stores better in my brain. To be physically involved in your learning process.
  • 41:39 - The story about the article on the Chicago Tribune in the mid 90s about Amazon with Jeff Bezos. “Talking about getting in front the path of the money”
  • 45:00 - Why Amazon made me realize that I had to close the store and stop being a main street retailer. “The writing on the wall”
  • 47:35 - is only one month younger than The story behind the domain name.
  • 49:13 - The future path for “Transition from being a business that does things for people to teaching people how to do things.
  • 50:00 - Facebook advertising. Story about her sisters shop and how facebook ads changed her business to teaching facebook ads at
  • 52:00 - Understanding the foundations vs tactics. “you must speak the language in order to make it work”
  • 54:16 - “It would be easy to become an agency, but I think that, long term, I can reach more people and help entrepreneurs be more successful if they too understand and know how to use this as a tool to build their businesses” The importance of knowing the foundations.
  • 57:38 - 5 questions: 
  • 58:00 - State of flow: I get the tough things done first and then I stare at a wall and turn all notifications off to focus.
  • 59:00 - School and non traditional lesson. “People watching”. Learn from people. Not people judging, just watching and learning.
  • 1:01:19 - One book - “Fun with Dick and Jane” by William S. Gray and Zerna Sharp, “How I Found Freedom in an Unfree World: A Handbook for Personal Liberty” by Harry Browne
  • 1:03:25 - Best advice “Do the next guy a favour and don’t work for him”
  • 1:05:00 - What makes you happiest: “Laughter” “It’s all good chemistry”
  • 1:07:47 - Request for the audience - “Make yourself the best ‘who you are’”
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