Cover art for podcast Smarter Destiny Podcast

Smarter Destiny Podcast

49 EpisodesProduced by Smarter Destiny PodcastWebsite

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time,… read more


#11 - Justin Christianson


Show notes: Justin Christianson

  • 00:15 - Presentation Justin Christianson and how we met
  • 02:35 - How did you become an entrepreneur? - JC: I was an electrician in my twenties but I got tired of working so hard, that long everyday. So I started selling cell phones, it started there.
  • 07:35 - “Failing miserably at a bunch of things and getting used to being an entrepreneur”
  • 11:32 - Is there any vivid memory about a very hard moment on the business path? - JC Selling cell phones I got my ass chewed from everybody because I was trying to grow my business and I knocked on the wrong door.
  • 13:20 - What was the catalyst that got you into lead generation? - JC: “It was wild west before the first Google slap”
  • 17:50 - What set you up and how do you choose your opportunities now? - JC: “I have a fairly high risk tolerance. If someone is spending money on it, chances are that the need is there”
  • 21:21 - What are your strongest personality trades with your business partner?
  • 23:40 - Back to the story with the Wild West and lead generation
  • 25:23 - What product were you selling? - JC: Info
  • 28:25 - JC: I essentially built “Optimizely” before it was a thing
  • 30:20 - The beginning of “Conversion Fanatics”
  • 33:11 - What does “Conversion Fanatics” do? - JC: Basically we make marketing more effective through testing.
  • 37:35 - How big a deal is this for the customer, revenue wise?
  • 42:25 - Quick fire questions
  1. Any unusual things you eat or drink regularly?
  2. How do you get yourself into a state of flow?
  3. What opinion or habit you have that other people tend to disagree with?
  4. If you ran a school what non traditional lesson would you teach?
  5. What book affected you the most?
  6. Any advice for your previous boss?
  7. Advice for entrepreneurs that are parents?
  8. Best advice ever given to you?
  9. Would you rather fight one horse sized duck or one hundred duck sized horses?
  10. What makes you happy?
  11. Any asks or requests for the audience?
Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Smarter Destiny Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens