Cover art for podcast Smart Man, Smarter Woman Podcast

Smart Man, Smarter Woman Podcast

53 EpisodesProduced by Steve Loates and Juliet Aurora: Entrepreneurs, Small BusinessWebsite

Smart Man…Smarter Woman is a podcast for entrepreneurs by entrepreneurs.The co-hosts, Juliet Aurora and Steve Loates are business partners, authors, speakers and business owners. They are also husband and wife which makes for a very interesting dynamic in each show. 🙂Most episodes will feature a gu… read more


Episode 53: Sandy Dedeian - The Two Most Important Assets For Successful Marketing Are...

Gold Nuggets in this Episode:

  • Time is going faster for Juliet. Is it because she’s been stuck in the house with Steve for a year during lockdown?
  • “No matter how much we know, we still fail sometimes.”
  • “There is no such thing as a failure. There are victories and there are learnings. Sometimes what become victories later resulted from our greatest learnings.”
  • “The only people who never fail are those that never do anything at all.”
  • “Always show that thing that differentiates you from other companies, and in most cases other than your product, it’s usually you.”
  • “You have something to tell people. You’re telling your story, your brand’s story, or your company’s story, and people get attached to that and they like to follow your journey.”
  • “Pinterest is not social media. It is a visual search engine. It’s the third largest search engine after Google and YouTube.”
  • “The number one mistake is not collecting people’s emails.”
  • “Email marketing is the number one thing that companies can do that brings a lot of conversion.“
  • “Whether you’re on social media, writing blog posts, email marketing, or anything that you’re doing, you always have to tell a story.”
  • “Don’t be afraid. If you want to do this so badly, go for it. You will fail. Learn from those mistakes. Stand up again. Go, pivot, create something.”
  • “Don’t worry about finding customers for your products. Find products for your customers.” - Seth Godin

Our guest is Founder and CEO of Rectified, Inc., Sandy Dedeian.

Sandy has been an entrepreneur and marketer since 2004, and has followed an atypical career path. She has a unique mix of academic knowledge, traditional work experience, and crazy entrepreneurship. In 2007, she founded Rectified Inc. to help small and medium companies improve and perfect their marketing, and has since worked with SMEs in the Middle East, the UK, the US, and Canada.

Sandy holds a Bachelors of Business Administration from the American University of Beirut, a Masters in Management from the Université Saint-Joseph de Beyrouth, and an MBA from HEC Montréal.

Song by Adam Vitovsky / CC BY 3.0

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Smart Man, Smarter Woman Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens