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Smart Man, Smarter Woman Podcast

53 EpisodesProduced by Steve Loates and Juliet Aurora: Entrepreneurs, Small BusinessWebsite

Smart Man…Smarter Woman is a podcast for entrepreneurs by entrepreneurs.The co-hosts, Juliet Aurora and Steve Loates are business partners, authors, speakers and business owners. They are also husband and wife which makes for a very interesting dynamic in each show. 🙂Most episodes will feature a gu… read more


Episode 10: Nir Bashan - How To Unleash Your Creativity And Increase Sales

Gold Nuggets in this Episode:

All the analytics in the world cannot tell you what to do when you're trying to sell something, and yet the market is buying something else.

I think that sometimes when we get stuck it's because we have learned either in school or through experience to look at that problem in one way and one way only, and sometimes just having a little creativity can help you look at it in a different way that inspires you to come up with a solution.

Creativity is something that we're all born with that we've kind of forgotten along the way. We were all kids and we were all creative and somewhere along the way, we lost touch with solving problems.


Our guest is Nir Bashan, CEO and founder of The Creator Mindset. He is also a world recognized creativity expert. He has taught thousands of leaders and individuals all around the world how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in your work.

His company produces workshops, consulting, he does some coaching, keynote speaking, and travels all around the world and has quite a list of clients, including Microsoft, AT&T, and the NFL Network.


Song by Adam Vitovsky / CC BY 3.0

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