Why is there so much bad software? Why do we create products that are not used or liked by our customers? From popular UX principles to anti-patterns that hinder us in business, and all the way back to the basics of human behavior - I explores these topics and many more from first-hand experience. What you learn here could be applied to your own software development projects, augmenting the value you deliver to real human beings. Or, what you hear could be completely useless.