Cover art for podcast Shunya One

Shunya One

168 EpisodesProduced by IVM PodcastsWebsite

Every week Shiladitya M. brings together a couple of his techie friends to talk about whats happening in Indian tech. No Gadget reviews.


Feat. Vineeta Singh, CEO & Kaushik Mukherjee, COO of SUGAR Cosmetics

Since millennial women were changing the way they were shopping, the fashion and make-up industries were going through a massive transition period around 2012/2013. Did you know makeup is 20% of the beauty market in India?. On Shunya One this week, Shiladitya and Amit speak to Vineeta and Kaushik from Sugar Cosmetics. Vineeta talks about how obsessed she was with the idea of bringing the best brands and products to women in India as they couldn't get the brands and products that women in Europe and in the US were using at that time. She also talks about doing subscription commerce, how beauty as a category worked very well for the subscription model, their concerns with doing business, and the clarity they had regarding wanting to build something unique. Shiladitya also asks them how their journey has been from the subscriptions days of 'FAB BAG' to building a brand like 'SUGAR'. This and a lot more with the CEO and COO of Sugar Cosmetics.

Follow Vineeta Singh on LinkedIn & Twitter :

Follow Kaushik Mukherjee on LinkedIn & Twitter :

Logon to and check out their jobs section now

Tweet to hosts @shiladitya & @doshiamit for your questions or reactions to this episode.

join the Shunya One slack channel, request for an invite here:


can listen to this show and other awesome shows on the IVM Podcasts app on Android: or iOS:, or any other podcast app.

You can check out our website at

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Listen to Shunya One


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens