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Marketing W3 - New Projects & Old Challenges (EN)

39:47

Episode description

From the inside out - this week we take a more introspective route and discuss one of Shiptimize's oldest challenges. And, to balance it out, we take on new, exciting tests on our social media and beyond.

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Marketing W35 - Landing pages are dead

July 4th, 2019

27:09

Are landing pages dead? We have good reasons to believe so. Or at least to think that many of them are in zombie mode. Why do we think that? Because of our own experience with them. Yes, our podcast is not all about the …

Marketing W34 - The Team Back Together!

June 21st, 2019

11:13

This week, the whole podcast team made it into the recording session! As usually, we talked about the numbers we get in our social media, but today …

Marketing W33 - Leads, leads, leads

June 13th, 2019

28:43

This week in our podcast for Shiptimize, do you know what we have been talking about? Exactly! Leads 😉 Not difficult to guess, right? Besides, Mark …

Marketing W31 - Busy week, productive week.

May 30th, 2019

37:32

This week in Shiptimize we all have been really busy. Either preparing a lot, a lot of content for marketing and our future partnership, or running ads and analyzing the data in our social media, or adapting to the new …

Marketing W30 - Goodbye Catarina, we wish you the best!

May 23rd, 2019

29:54

This week we say goodbye to our beloved marketer and podcaster Catarina. She is leaving us, but don’t be sad, she will get into a great adventure! And for the rest, the marketing team went to Tudo Sobre eCommerce …

Marketing W29 - We have a BIG announcement!!

May 14th, 2019

28:25

This week everybody in Marketing is a busy-bee and that's due to today's big announcement. No, it's not our partnership - that is coming very soon 😉

Marketing W28 - A whole lot of Shenanigans.

May 8th, 2019

30:28

Sometimes everything in life seems to work out even better than you ever wished for. But we can confidently say that that wasn't the case today.

Everything started off perfect, but let's just say that this episode …

Marketing W27 - Shiptimize's very own Voice Actor

April 30th, 2019

37:20

From an amazing interview on this podcast to our new sets of Facebook ads - passing by our usual dosis of numbers, of course - this episode has got it all. But finding Mark's hidden talent as a voice actor really takes …

Jose Anson - Expert On Logistics - How will the logistical industry look like in 10 years? (EN)

April 29th, 2019

1:10:25

Do you want a change of scenery from your usual Experts On? Well, you're in luck - today's the day!

Here we have a veryyy interesting episode with our very own CEO interviewing Jose Anson, an economist and data cientist …

Marketing W26 - THE Pep Talk

April 23rd, 2019

29:26

Something big is brewing in Shiptimize, particularly in the partnership area. And so, without planning to, Mark gave the Marketing team a big pep …

Marketing W25 - Fast feels accomplishing

April 16th, 2019

27:40

On this week's episode, we talk about our paid Facebook campaigns and the future of our ads, how our new production strategy is going, but perhaps more importantly, how moving fast feels amazing. Not just …

Jose Manuel Rodenas - Expert On eCommerce - "You need to invest in human capital" (ES)

April 11th, 2019

22:19

"If you want to go fast, go alone. If you want to go far, go together."

It may sound a bit cheesy, we know, but this couldn't be more true - …

Marketing W24 - 'I have an axe and a lead magnet'

April 9th, 2019

42:47

Axes and exes, lead magnets and LM's. 

On this episode we talk about axes and our exes, and the poor/great choice (depends on who you ask) for the name of our pop-up. But don't worry, on this fun episode we also manage …

This is Shiptimize - Meet Diana!

April 8th, 2019

8:47

Sometimes we plan ahead the whole future we imagined for ourselves. And, sometimes, we just seize one opportunity that will lead us to a point that …

This is Shiptimize - Meet Martin!

April 5th, 2019

14:34

 A bit more about our IT, one of the biggest perks of working at Shiptimize and some (very) unexpected answers to random questions - that's basically …

Bernardo Rebelo - Expert On eCommerce - "Keeping promises and doing the basics well" (PT)

April 4th, 2019

26:19

"Keeping promises and doing the basics well".

If an eCommerce is just starting off, these should be its two main priorities when it comes to …

Marketing W23 - The last 'uneventful' week

April 2nd, 2019

38:28

A storm is brewing in the horizon.

From Facebook Ads to a new, better, content strategy, things are changing in Shiptimize's marketing.

But these 38-ish minutes will show you exactly how that's happening. 


 

Social …

This is Shiptimize - Meet Gonzalo Braz da Luz!

April 1st, 2019

15:36

Have you ever imagined yourself working from Brazil, in a Portuguese startup, dealing with the Spanish market? That's what Gonzalo is doing. 

Yep, …

This is Shiptimize - Meet Miquel!

March 29th, 2019

10:34

"In big corporations you need to follow the process. In here I can help to create the process." That's what our customer services hero Miquel said. …

Vanessa Caldas - Expert on eCommerce - An Experience from Brazil to Portugal (PT)

March 28th, 2019

26:58

Vanessa Caldas, founder of the eCommerce Experience program, shares with us her view about the Portuguese eCommerce market, its differences from Brazil and a very important advice: "The most important thing is to start. …

This is Shiptimize - Meet Marina!

March 27th, 2019

13:29

When Marina, our sales girl, applied to Shiptimize, she never thought she would end up in her current position... But again, her ten year-old-self …

Marketing W22 - Productive weeks ahead

March 26th, 2019

21:41

On this very short episode we discuss our big plans for the next couple of weeks, and how our schedules are getting more and more effective.

Plus, …

Joel Vaz - Expert On eCommerce - The most expensive solution isn't always the best. (PT)

March 21st, 2019

19:47

Sometimes a bigger price tag doesn't always bring a better solution. And when your business is growing, there is one aspect that should always be …

Marketing W21 - "I have nothing to do"

March 20th, 2019

36:23

"I have nothing to do". That was the struggle Gonzalo shared with Mark right before our weekly meeting. Needless to say that a) that also became the main topic of our podcast and b) new things for him to experiment on …

This is Shiptimize - Meet Gonzalo Zariaga!

March 18th, 2019

15:09

If you listen to our podcast, then you already have something in common with Gonzalo. So, we think you will enjoy hearing about how our new marketing data guy who ended up being one of the most curious hires of all …

This is Shiptimize - Meet Miguel Gonçalves!

March 15th, 2019

12:38

Pineapple, barbecue sauce, ketchup, bacon, banana, nutella...

No, this isn't our shopping list - this is actually what Miguel, one of our sales person, puts in his pizza. Funny, we know.

But that's not all that we found …

Marketing W20 - Let's talk numbers!

March 13th, 2019

37:23

We finally have some numbers on our first email campaign, which led us to talk about our next steps to collect more and better data.  

And with that, …

This is Shiptimize - Meet Milan!

March 12th, 2019

15:58

Haaaaaave you met Milan?

Well, Milan is our Data Analysis guy, really hardcore numbers' fan. And he has a really funny story about how he got this job. Spoiler: he wasn't aiming for this job.

But he tells you way better …

Marketing W19 - Backlink strategy, Mailing List Updates & On the Portuguese top 100 startups?!

March 7th, 2019

34:08

What does a good backlink strategy look like? What does our monthly analysis tell us? And how are our expert articles coming along?

We know this is what has been on your mind lately - that's why we talk about it on this …

This is Shiptimize - Meet Luís!

March 6th, 2019

8:02

 Luis is one of Shiptimize’s oldest members. And why did we interview him just now? Just because of good old technical issues. But better late than …

Diogo Santos Cruz - Expert On eCommerce - The market and the team, the team and the market. (PT)

February 28th, 2019

29:43

"What is the one thing that a company needs to success?" We ask this question a lot. And usually we just get that one thing. But Diogo, the eCommerce Lab & Performance Manager at Leroy Merlin gave us two very good …

Marketing W18 - What our mailing list can tell us about our content (EN)

February 26th, 2019

25:55

Today we hammer down on what we're doing with our mailing list and how that will help us improve our content and its strategy.


Topics by Minutes:

00:21 - Our usual dosis of numbers
02:11 - Catarina's Week  - Team …

María Gómez-Juárez - Expert On Logistics (and eCommerce!) - ¿Lo importante? Socios de confianza para la entrega. (ES)

February 21st, 2019

19:10

We said it before, and we say it again: your logistics partner is key for your deliveries.

So when María, the Head of Marketing and Sales for Asendia Spain, said it too, we were over the moon. But we also got really …

Marketing W17 - Adding some more analytical talk to our lives.

February 20th, 2019

21:53

Short and sweet, that's how we roll.

On this 22 minute episode, we discuss what we've been up to this past week, what is in the plans and - much more …

Manuel Mendes - Experts On Marketing Digital - If you know everything, you lose. (PT)

February 14th, 2019

25:19

"If you know everything, you lose".

This is one of the sentences that stuck with us the most when we talked to Manuel Mendes, Rebel Online's CEO and Co Founder.

What is he talking about exactly? Digital Marketing.

And …

Marketing W16 - A new podcaster & exciting, analytical, times ahead

February 13th, 2019

38:30

On this week's episode we give a warm welcome to the new member of the Marketing Team (and therefore, a new fellow podcaster), Gonzalo!

We explain a bit how Gonzalo found us all the way from Argentina (which reminds us …

Marketing W15 - Podcast talk and Optimizing our time

February 8th, 2019

58:55

Are you ready for some good podcast talk?

Today we talked about our the mechanisms behind podcasting, what we're gonna do to leverage this platform, …

Vera Maia - Expert On eCommerce - The influence of the right team on your business (PT)

February 7th, 2019

16:56

 In today’s interview, Vera Maia, the founder and CEO of the Tudo Sobre eCommerce, shares with us some good bits of information that she learned throughout the years in the eCommerce world.

From the best way an online …

Marketing W14 - The look inside a CEO's life and a recap of a successful Marketing week.

February 4th, 2019

37:20

Ever wondered what's a day in a life of a CEO? Well, look no further! 

On today's episode, everybody gets to talk about how their week went - and that includes Mark. So stick (your hear) around and have a listen!

Raúl Santa Cruz - Expert On Digital Marketing - Who are your clients? (ES)

January 30th, 2019

24:22

When it comes to building a good digital marketing strategy, it's crucial for your to know exactly who your clients are - otherwise you're just shooting in the dark. 

But without a doubt that Raúl Santa Cruz explains it …

Marketing W13 - Some new content for SEO and getting back on track

January 28th, 2019

32:33

What's up this week? Well, we discussed some SEO hacks for our website, getting back on track with ourselves and yes, we talk about dumping stuff again. But hey, this time we did it ‘live’ on the podcast! 


 Topics by …

Pedro Santos - Expert On eCommerce - Focus on the Customer, ALWAYS. (PT)

January 21st, 2019

9:09

One of our shortest interviews, but that just means that it's packed with knowledge. Pedro Santos, the head of eCommerce and Mobile at Sonae, shares …

Marketing W12 - 2018 results and what's to come in 2019.

January 21st, 2019

49:17

On this week's episode some really interesting 2018's social media and website numbers were discussed (spoiler - Facebook completely stole the show) …

Marketing W11 - New Year, new marketing plans.

January 8th, 2019

31:19

Another year has arrived, and there is no better way to start it off than with an overview of our current projects and with the intent to cut off anything that's not working for us.


Social Media Links

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Marketing W10 - Dumping our To-Do List

January 7th, 2019

45:00

To-Do lists can be a beautiful thing when it comes to organizing your day-to-day life. But in a creative, fast-moving environment, it can also be a …

Marketing W9 - More in-depth content = great social media results

December 18th, 2018

34:49

Last week, we tried something new.
Something that we actually should have taken a chance a long time ago: in-depth content.
And as we could clearly see …

Sonia Duro Limia - Expert On Digital Marketing - Why analysis is THE key for an eCommerce (ES)

December 6th, 2018

27:19

For an online store to be successful, you have to analyze, analyze and analyze. And be flexible - never forget flexible.
But Sonia Duro Limia, a …

Lluís Serra - Expert on eCommerce - La importancia de hablar solo sobre tus clientes en tu comunicac

November 29th, 2018

22:11

Why should an online store only communicate about its consumers? What is exactly the importance of the right attitude in an online business?

If you …

Marketing W8 - What is THE strategy for testing data?

November 26th, 2018

1:01:44

We've been running some experiments on our social media and beyond, to see what works for us and what doesn't - and today we got some of the results! …

Juan Merodio - Expert On Digital Marketing - Why you should build an online store (ES)

November 22nd, 2018

14:54

What is the best reason to create an online store? Is it money? Is it the opportunity to provide a great product to a community?
Juan Merodio, an International Digital Marketing Speaker and the founding partner of the …

Marketing W7 - A Content Storyline, Micro content & New Social Media

November 12th, 2018

59:28

On this week's episode we talk about a new storyline for our blog posts, we discuss how our new content strategy is going (a.k.a our micro content) and we even talk about going on some new social media platforms and …

Fernando Mourelle - Expert On Growth Hacking - La importancia del operador logístico cierto (ES)

November 8th, 2018

15:54

Fernando Mourelle, an expert on Growth Hacking and SEO and the founder of Pasionteki, shares with us how the deliveries of an online store can impact its image and how the right logistics partner can make all the …

Marketing W6 - Our Social Media Strategy (EN)

November 5th, 2018

1:24:17

Social Media can be a tricky thing to crack and to be good at. That's why today we go through some of our numbers and talk about our current strategy. We see what's working, what's not, and see what we can do about it.

Tristán Elósegui - Expert On Digital Marketing - El porqué de trabajar de dentro a fuera (ES)

November 2nd, 2018

20:56

Tristán Elósegui, a Digital Marketing Specialist and the founder of Matridiana, a digital marketing strategy consultancy, discusses why your online …

Marketing W5 - A new kind of production strategy

October 29th, 2018

34:59

Sometimes people put a limit on how much they can do and achieve in a completely arbitrary way. What if there was no limit and the machine never …

Jose Gomez-Zorrilla - Expert on Digital Marketing - La Importancia del ROI (ES)

October 25th, 2018

21:16

Jose Gomez-Zorrilla, Digital Marketing Specialist and Managing Partner of Wind Up Estrategia talks about the one of the most important factors a company needs to check before making a decision and how lying can end any …

Pablo Renaud - Expert On eCommerce - Consejos para tiendas en crecimiento (ES)

October 18th, 2018

24:02

Founder of Ebolution and eCommerce specialist Pablo Renaud, gives us great insider opinions on how the market has changed from the early years until …

This is Shiptimize - Meet Petra!

October 16th, 2018

20:25

Petra is our sales manager that came to Portugal on vacations and ended up staying for good. How did that happen? She explains it in this conversation.

Virginia Nocito - Expert On Digital Transformation - What Digital Native Companies can learn from Digital Transformation (ES)

October 11th, 2018

18:02

In this interview, Virginia Nocito, Digital Transformation Specialist in Telefónica Empresas brings up important insights of the field and gives her opinion on what digital native companies can learn from those who have …

This is Shiptimize - Meet Bruno!

October 10th, 2018

14:14

Want to know what a Portuguese guy that lives in Barcelona, but works for a Portuguese company, usually does? Bruno told us everything and, spoiler …

This is Shiptimize - Meet Luuk!

October 10th, 2018

17:45

Our Dutch Sales guy Luuk talks about his experience in Portugal so far and stepping outside of your comfort zone. Ah, and he also shares his thoughts on what's really important: pineapple on pizza.

This is Shiptimize - Meet Catarina!

October 10th, 2018

9:58

Our content creator Catarina may be seen as our baby, but she’s been around Shiptimize for longer than most. But her last answer might destroy her reputation forever...

This is Shiptimize - Meet Melissa!

October 10th, 2018

11:53

In this episode, our Marketing Manager Melissa talks about her experience coming to Portugal from Brasil, her love for Greece and how she would make …

This is Shiptimize - Meet Jorn!

October 10th, 2018

17:28

Our co-founder Jorn talks about how Shiptimize was born, the love he has for entrepreneurship and people and why he WOULDN'T time travel. Ah, and we …

Juan Carlos López - Expert On Marketing Digital - The importance of an effective website. (ES)

October 4th, 2018

15:02

Juan Carlos López shares his expertise on Digital Marketing and emphasizes the importance of not only having a good website, but also an effective one. (ES)

Marketing W4 - To video or not to video?

October 1st, 2018

54:11

It is known that videos perform better on Facebook. But, how much time should we invest in it? That is just one of the answers we've reached on this …

This is Shiptimize - Meet João!

September 28th, 2018

17:51

João, one of our sales guy, talks about his experience in Shiptimize, his backstory in hotel management and what a perfect pizza looks like!

This is Shiptimize - Meet Mark!

September 28th, 2018

13:56

Our co-founder Mark is internally known as a “very Dutch guy”. But in this interview, he had a little surprise for us, as well as some great insights in what it's like to own and run a company.

Marketing W2 - Expert Outreach & Affiliate Program (EN)

September 28th, 2018

1:00:38

Things are looking good with our marketing tests! This week we check on what is happening with our affiliate program and with our expert interviews and we talk about how important scaling up your project really is.

Marketing W1 - First Experiments (EN)

September 28th, 2018

35:34

In the first episode of our weekly marketing talks we explain a bit about the projects that we are developing to boost our growth and we also get an answer to one big question: is doing things properly less important …

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