Cover art for podcast She Did It Her Way

She Did It Her Way

490 EpisodesProduced by Amanda Boleyn Website

Welcome to the She Did It Her Way Podcast where we dive into all of your most important questions about starting a business and when to make the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, ho… read more

43:10

SDH167: Trusting Your Intuition & Going for It with Sarah Ashley Schiear, Founder of Salt House Mkt

How do you plan on submersing your audience with your brand? Is that even on the agenda?

When today's guest, Sarah Schiear, first started the e-commerce site Salt House Market in 2014, all she knew was that she loved throwing dinner parties and wanted to sell custom designed aprons. Now, Salt House Market includes kitchen and home products like fondue sets, cookware, coffee tables, stools, chandeliers, and so much more! Plus it acts as a lifestyle guide featuring cooking recipes like Coconut Eggnog Brulee French Toast and Sarah's morning coffee. Also, she has tips on entertaining with how-to's on throwing, 'The Ultimate Rose Dinner Party' and a 'DIY Soba Noodle Bar' party.

Her newest business venture includes translating her website into a brick-and-mortar store, but she desires to still include the site's interactive and lifestyle elements. Her plan is for her store to be a hybrid of a retail store, concept studio, and event space so it can connect consumers to influencers and brands. She plans to do so with in-house cooking classes, multiple demo sites, events centered around influencers in the home and food realm, and anything else that gives consumers a richer shopping experience and tells the stories behind brands and products.

Sarah's love for the food and entertainment industry began when she graduated college and started cooking for her then boyfriend and hosting dinner parties. Ignited by her innovative recipes, her friends and peers wanted to know how she put them to together and managed these large home events. She soon started a food blog that showcased these recipes and featured how-to videos on YouTube.

What took her to the next level in her food career was when she decided to apply for the ABC show, the Taste. The show was a cooking competition that had cooks across various experience levels proving who could cook the best tasting food. Sarah made it to third place in the finale, and from that experience, she learned how to work in a professional kitchen and where the food industry could take her.

From there, she opened a pop-up restaurant in New York with a fellow contestant that combined fine dining with a relaxed dinner party atmosphere. The restaurant was a success and through a contact of her partner's, she landed a job as a caterer for the Olson twins for various events, amongst other A-list clients.

Relax, and let Sarah tell you all about where she sees Salt House Market going in the future and how it all came to be!

In this episode you will...

Learn how to grow an e-commerce business
Know which area of your market fits you the most and how you could combine some fields with your brand
Figure out how to transition your brand from an e-commerce site to a brick and mortar
Learn to trust your gut and not be influenced by others
Understand how to balance and prioritize your ideas if you are a creative person
Find out how to allocate your energy so you don't wear yourself down

INSIGHTS

"Everybody's got opinions..[but] nobody actually knows anything. This is mostly true if you're doing something that is obviously new and never existed...Yes, these people can give you great advice. Yes, there's many things to learn from their breadth of experience...[but] the fake it 'til you make it is very much a thing." -Sarah Schiear

"If you're a creative or someone who's an idea person...you kind of have to say, these ideas are great and just because I'm not doing this one right now doesn't mean it's never going to happen...stick it in your idea parking lot for another time and just [be] really diligent about that." -Sarah Schiear

"If you happen to be an over achiever...which is great because you love what you do and you're passionate about it so it doesn't feel like work...then it's really easy to try and do too many things at once....you don't realize how much energy goes into all that stuff." -Sarah Schiear

RESOURCES

Sarah Ashley Schiear LinkedIn

Salt House Market Website

Salt House Market Facebook

Salt House Market Instagram

Salt House Market Twitter

The Alchemist by Paul Coalhoe

A Return to Love by Marianne Williamson

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to She Did It Her Way

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.simplecast.com/ApOwLnHD

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens