Cover art for podcast Shared Best Practices for Business Building

Shared Best Practices for Business Building

12 EpisodesProduced by Casey Bourque - VP Marketing at Web Design PhoenixWebsite

This podcast is about sharing first hand accounts of what’s working well (and what isn’t) for real world businesses (including my own) so that you can fast track to best fit solutions. I believe leaning on real world data helps businesses do more of what's working, and less of what isn't. Sounds sim… read more

episodes iconAll Episodes

Photography tips specifically for website and brand building

February 24th, 2022

13:43

Small businesses often want to take on basic photography themselves. Over the years we’ve noticed some common mistakes, and some simple things that people can do to greatly improve the imagery around their brand. In …

Simple SEO trick for finding topics to write about

February 24th, 2022

3:26

What do I write about? Just do a Google search using a search phrase that your ideal prospects might be asking about. If you scroll down the page …

How to creat content your audience will give a shit about

February 22nd, 2022

5:22

It’s time to Audit The Contant on your website, and figure out what your audience will care about, and what they’re not going to give a shit about. Let’s get rid of the stuff nobody cares about, and replace it with high …

Social media posting: The value of posting content that lives on the social platform itself

February 17th, 2022

6:06

Many companies write blog articles, then simply post on social media with links back to those articles. While this may serve to help drive traffic to your website, it doesn’t usually do a lot in the way of building …

Branding versus sales - How you measure success can impact your companies reputation

February 16th, 2022

6:49

Brand building is all about improving your reputation. Building trust, and authority helps people know that your company is worth doing business with. The problem is, it’s a very long-term play. It takes a long time to …

What are backlinks and how do they impact my websites search ranking?

February 15th, 2022

8:58

A backlink is when one website links to another website. It’s kind of like a recommendation in real life. The bonus is that backlinks are seen by Google as they evaluate the trust and authority of all websites on the …

New opportunity in your space? Here’s how to go get it

February 15th, 2022

7:16

It’s common for businesses, if they are paying attention, to see new opportunities to win business. Maybe you have a new service offering, a new …

Try Canva - easy to use graphic design software for small businesses and do-it-yourselfers

February 15th, 2022

1:53

We always recommend Canva for our smaller clients, or those who are interested in taking on some graphic design work themselves. There is a free version that allows you to use templates and launch professional grade …

How to use social media to amplify con tent on your website

February 15th, 2022

5:21

Social media is difficult for companies that do not have any customer centric content living on their website. On the other hand, businesses that …

Easy blog format for humans and for search engines

February 14th, 2022

2:34

Producing great content isn’t always easy, but at least the format of your content can be. We want to introduce your topic by telling them what we’re going to tell them (intro). In the body of your content you’re going …

Simple Marketing Content Audit - Are you company centric or customer centric?

February 14th, 2022

5:11

We know that we need to identify with our customers in order to create compelling content. Despite this fact, many companies default to talking about …

Shared Best Practices for Business Building - What is it and who is it for?

February 14th, 2022

1:35

This podcast is a curation of all of our agency experience in serving as an outsourced marketing department for companies in all sorts of industries. I want to share what’s working well (and what isn’t) so that you can …

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